Small Cell Services Mobile World Congress 2015

Andy Germano - Vice President, Small Cell Forum Chair, Services Working Group

andy@smallcellforum.org www.smallcellforum.org

©  Small  Cell  Forum  Ltd  2015    

•  Small Cell Services Overview •  Market Drivers •  Sample Use Cases •  Architecture •  Standardization Update •  Developer Tools •  Current Work Items •  Summary

Agenda:

Femto  Loca*on  Awareness & Zonal Presence

“5  Bar”  Indoor  

Coverage

High  Speed  Low  Cost  

Data  &  Voice  

Why Small Cell Services?

An  Applica*on  Sweet  Spot  

Small Cell Services:

Some Examples

Home Reminders

Intelligent Home

Social Networking

Location Based Services

Mobile Advertising

Shopping 2.0

Vodafone •  Free Mobile Data Hotspots in over 200 Retail

Locations

•  HQ Location Streaming Network Norway •  Mobile Centrex for Enterprise Customers

Customer Use Cases

The Small Cell Apps Opportunity

•  72% of consumers found femtocells appealing and were very interested in at least one advanced femtocell service.

•  Half of these were willing to pay $4.99/month for their single favourite service or 9.99/month for a bundle of their favourite three

•  What needs to be done to enable this huge opportunity for operators and consumers?

•  Specifications & •  Engagement with developers

Where will Small Cell Applications Reside? •  On  the  mobile  handset  •  On  the  SC  Access  Point  (FAP)  •  HomeLAN  •  In  the  Network  

•  SC  Gateway  •  ApplicaGon  Server  •  Internet  •  Cloud  

The  Small  Cell  Forum  is  working  to  define  the  API’s  to  support  these  cases  

Connected  Home  Services  

Femtozone  Services  

Carrier  Services  

Network  Operator  Service  Pla2orm  

Internet  Internet  Services  

Small Cell Services Architecture

Local Network

Operator Network

FemtoZone Service Management Platform

Application Logic

Handset Application

Logic

Cloud Application

Logic

Application Server

Local Application

Logic

Application Gateway Femtocell UE

Application Developer API’s

Management API’s

Other Network API’s

API Legend FemtoZone Realization

Requirements, Specifications & White Papers

Rich applications behind simple API’s

Operator  Network  

ApplicaGon  Gateway  SMS   Payment  MMS  

3rd  Party  Femto  Cloud  App  

Femto  Awareness   Loca*on  

CS    Access  

PS    Access  

hIp  /  hIps  

SOAP  or  RESTful  

Web

 Portal  

FemtoZone  RealizaGon  

 •  User  walks  into  FemtoZone  

•  FemtoZone  Awareness  noGficaGon  “Enter  FemtoZone”  dispatched  to  applicaGon  •  ApplicaGon  sends  SMS  with  link  to  web  portal  (session  id  “correlator”  given  in  urI)  •  User  clicks  on  SMS  link  to  open  browser  to:  

•  Opt-­‐into  the  program  (1st  interacGon)  •  Make  online  purchases  –  order  coffee,  buy  movie  Gckets  •  Get  informaGon  about  products  –  retail  stores  •  View  media  (e.g.  sports  casts)  –  coffee  shops  

•  User  data  free  in  FemtoZone…    

1  

2  3  

1  

3  

4  

4  2  

•  Small Cell Forum published APIs that define how to create and write new mobile applications based on small cell technologies.

•  Also worked with Broadband Forum who published management specs in TR-196 to enable operator management of small-cell APIs

Small Cell Apps: So Far…

Small Cell Forum has a cooperation agreement with the Open Mobile Alliance(OMA), an international specifications setting body, to develop open API standards for small cells on a global scale

OMA and Small Cell Forum Themes

Available  to  any  developer  community  

independent  of  the  development  plaaorm    

Expose  network  assets  independent  of  the  signaling  protocols,  network  plaaorms,  or  access  technology  

Operators  benefit  Developers  benefit  

Users  benefit  

Rural  Home   Enterprise   Metropolitan  &  Public  

IdenGfy  and  define  management  tools    for  service  plaaorms  (e.g.  FemtoZone  service  

Everybody  benefits  

OMA Small Cell Services Global Standardization Update

Sample Small Cell API’s Submitted to OMA

•  Authorization •  Zonal Presence •  Location Streaming •  Content Caching •  QoS •  Expected QoS •  Call Notification •  Third Party Call Control

Small Cell Developer Forum

www.smallcellforum.org/developers/  

• Developer Forum •  APIs •  Application specifications •  Tutorials •  Code Samples • Use cases • White Papers •  Articles of Interest

Small Cell Forum Mobile Developer Community giving wider developer community tools to start creating apps Forum  providing  suite  of  tools  and  resources  to  help  developers  create  mobile  applica=ons  that  take  advantage  of  small  cells  

Emulator Implementation

•  The Reference Implementation exposes the OneAPI V2 services, which include: •  Location, SMS, MMS, Payment, Data Connection Profile, Voice

Call Control and Device Capabilities, as sandboxes

•  Services exposed as a set of REST-based APIs

•  Services are provided as sandboxes (i.e. they are not connected to any live operator)

•  Developers can try out the APIs from their applications in a controlled test environment, where they can provision their own test data in their own sandbox

Precise Indoor Location Architecture

Precise 3D Indoor Location

Location Streaming

Micro (Geo) Fencing

Content Caching

Developer Guide

Zonal Presence Sample App

Reference API Implementation

•  North  Bound  API  for  small  cell  applicaGons  (as  a  war/jar  library)  •  UGlity  API  for  sandbox  tesGng  (for  simulaGng  events  in  small  cell  network)    

RESTful  services  for  small  cell  applicaGons  

Zonal  Presence  service  :  provides  presence  informaGon  of  a  mobile  user  relaGve  to  a  small  cell  zone  

LocaGon  Streaming  service  :  enables  tracking  movement  of  a  mobile  user  relaGve  to  a  reference  locaGon  within  a  zone  

System Components

Contents of SC Open Source API

•  API Library Implementation •  Sample Java Application •  VM Package

•  API Library Documentation (HTML) •  Requirements Document •  High Level Design Document

•  Python based Test Framework

Summary:

•  Based on consumer research: •  Consumers WANT Small Cell Services AND •  They are willing to pay

•  New Revenue Opportunity for Mobile Operators

•  Small Cell Forum have published Open API’s •  Additional API work continues

•  Emulator Tool kit for Global Applications and Economies of Scale

•  Open Source Tool Kit

•  Join the community and create a small cell application!!!

Thank  you!  

Andy Germano Vice President, Small Cell Forum Chair, Services Working Group andy@smallcellforum.org www.smallcellforum.org

www.smallcellforum.org