small but mighty… · o population: 1,142 (2015) located 40 minutes from the omaha metro area in...
TRANSCRIPT
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Capturing Art, Culture and Local Food to Invigorate Small, Rural Communities in Southwest Iowa
Small but Mighty…
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Our Goals
Make rural Southwest Iowa communities cool
Encourage return of young residents
Re-imagine ways to draw visitors and economic growth
Support a spirit of entrepreneurship
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Our Focus Areas
Local Food
Art & Culture
Recreation & Tourism
Civic Engagement
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Our Method – Collective Impact
Common Agenda
Shared Measurement
Mutually Reinforcing Activities
Continuous Communication
Backbone Support Organization
“Alright stop. Collaborate and
listen…”
~ Vanilla Ice
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Our Inspiration -
Community Capitals Framework
Source:
Dr. Jan Flora, Professor, Department of
Sociology and Dr. Cornelia Flora, Emeritus Distinguished Professor, Department of
Sociology, Iowa State University
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What Makes Communities Cool?
Entrepreneur and small business friendly
Digital infrastructure
Social opportunities – music, food, activities
Recreational amenities – parks, trails, natural resources
Ability to participate as a citizen
Historic fabric and building stock
Big space – small money
Welcoming environment
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Our Initiatives
Southwest Iowa Arts Council Southwest Iowa Food & Farm Initiative
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o Build knowledge and business planning skills for
small scale farmers
Supported creation of Farmers Markets in small
towns
Marketing initiatives to promote
Buy Fresh - Buy Local
Developing marketing & aggregation for
institutional and restaurant sales – medium
scale farmers
Creating food hubs for value added
production and aggregation/distribution
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Southwest Iowa Food & Farm Initiative
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o Build networking opportunities and
business planning skills for artists
Supported creation of annual
Southwest Iowa Art Tour
Maker to Market opportunities –
shared art promotion & sales
Promote galleries in small towns
Develop art and culture venues and
connected routes
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Southwest Iowa Arts Council
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Growing Success Story - Malvern, Iowa
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Community Snapshot
o Population: 1,142 (2015)
Located 40 minutes from the Omaha Metro area in Mills
County, Iowa
Declining school enrollment
Median Age: 40
Empty main street store front
Decommissioned churches
Empty elementary school building
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Malvern is located in the heart of the 63 mile
Wabash Trace Nature Trail.
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Small town…. mobilized
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Before
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CDBG Main Street
Façade Project
2012-2015
After
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Before
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After
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Before After
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Embrace a Vision(ary)
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Capitalize on Your Assets
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Expand partnerships
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Cultivate the Weird and Unique
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Build a Spirit of Cooperation
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Enthusiasm is Contagious
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Ignore the Naysayers
Progress is impossible without
change, and those who cannot
change their minds cannot change
anything.
~George Bernard Shaw
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Many Partners
o Malvern Area Betterment Association
Southwest Iowa Art Council
Project Art Church
Iowa Economic Development Authority
Local Councils of Government – Rural Planning Agencies (SWIPCO & MAPA)
East Mills Community School District
Iowa State University Extension – Mills County Fair Board
Southwest Iowa Food and Farm Initiative
Mills County Board of Supervisors
Local businesses and residents
Malvern State Bank
Southwest Iowa Nature Trails – Wabash Trace
Iowa Natural Heritage Foundation
Malvern Market & Development
University of Iowa Outreach & Engagement
And so many more…..
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