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Communications
Money & Banking
Social & Digital Marketing
Online Presence& Reputation
Lead Generation& Managment
Email Marketing
Loyalty& Rewards
Computers& Apps
Legal & AccountingServices
Office Supplies &Services
Hiring
OnlineCommerce
Money & Banking
Social & Digital Marketing
Lead Generation& Managment
Computers& Apps
Legal & Accounting Services
Office Supplies &Services
Hiring
Laundromat Toys
OnlineCommerce
Loyalty& Rewards
Email Marketing
Online Presence& Reputation
Communications
2017 Q3 REPORT
800-80
SOCIAL & DIGITAL MARKETING
MONEY & BANKINGMONEY & BANKING
OFFICE SUPPLIES & SERVICES
COMPUTERS & APPS
OFFICE SUPPLIES & SERVICES
MONEY & BANKING
OFFICE SUPPLIES & SERVICES
WEBSITES
OFFICE SUPPLIES & SERVICES SOCIAL & DIGITAL MARKETING
EMAIL MARKETING COMPUTERS & APPS
WEBSITES LEGAL & ACCOUNTING SERVICES
MONEY & BANKING SOCIAL & DIGITAL MARKETING
LEAD GENERATION & MANAGEMENT
Q1 2017
TOP 20 MOSTTRUSTED BRANDS
Most Trusted By Small Businesses Past Ratings
This quarter’s report from the Small Business Trust Index� highlights the 20 brands who’ve built the greatest trust and loyalty with small business owners across North America.
SOCIAL & DIGITAL MARKETING COMPUTERS & APPS
WordPressGoogleAppleFedExAuthorize.NetStripeUPSPayPalLinkedIn
Amazon
Q2 2017
StripeGoogleFedExAppleAuthorize.NetWordPressUPSPayPalVistaprint
Amazon
Q4 2016
WordPressGoogleMailChimpAuthorize.NetInstagramFedExSquarePayPalLinkedIn
Amazon
THE TRUST RATINGS
AVERAGETRUST BY CATEGORY
Compiled from more than 42,000 ratings and reviews using the Net Promoter Score methodology, Alignable members were asked how likely they would be to recommend a major brand to another business owner.
Brands Most (And Least) Trusted By Small Businesses
Trust varies greatly across the di�erent categories of products and services business owners depend on to succeed. This graphic highlights the Net Promoter Score ranges and averages for each category.
Net Promoter Score By Category
NPS Score
MOST TRUSTEDNEUTRALLEAST TRUSTED
-43
-53
-48
-71
-71
-55 -31
-37
-5
55
-61 46
50
23
28
40
-20 47
-53 34
-52 62
-47 3
-52 4
-23
5
18
13
-58
-21
9
-35
30
-27
-20
8
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First Data