small business enterprise in myanmar, phyoe mg
TRANSCRIPT
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Paradise
Done By Phyoe Mg Mg Kyaw
Small Business Enterprise
River Cruises Service
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Say ‘I do’ in paradise
Paradise
Y a n g o n
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The world’s largest industry An integral and important element Broader economic & social development policy
Tourism sectors for business
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Our mission-
• provide an environment • maintain competitive compensation and benefits
packages • to providing experienced travelers • strive for 100% customer satisfaction • have satisfied travelers through satisfied associates• give you a Report Card (Rating) and ask you
Our vision- • strive to be the Myanmar’s leader in travel• adventure and discovery for Travelers• providing impactful and intercultural experience
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WHY Choose Paradise? Locally built in Yangon by two professional who own
the shipyard Sailing every day to allow you to see a whole range
of Myanmar sights Extraordinary service onboard and on shore Meals cooked by our professional onboard chefs Luxurious, spacious suites all with balconies Insurance (example: healthy insurance, life
insurance) Plunge pool while sailing Safely
Our objective-• To Get 67% of market share in the end of 2020• To be the leader in Myanmar • To be the successful organization among the other river
cruises
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Strength of our river cruise
Customer awareness
Offer extra special services (party or weddings on the ships)
Specially trained Captains and crews
Insurance for our customers
Extraordinary service onboard and on shore
Excellent tourist guides
Meals cooked by our professional onboard chefs
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Weakness of our river cruise
Not enough Jetties for our cruise
Weak public relation
Need more skillful employees
Rainy Season (example; depopulate)
Internet service
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Opportunities of our river cruise
Government aids
Customer awareness from foreign
Latest technology from foreign
Investment or corporation with foreign company
Market new areas in Myanmar
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Threat of our river cruise
Uncontrollable Weather conditions (water course or current, sand flat]
Government policy
FDI (foreign Direct Investment)
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Analysis of the business using comparative measures of performance
The following competitors are working in Ayeyarwady River, Chindwin River and Yangon River.
Aung Su Paing group
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Competitors ArraysKey success factors
weighting
Paradise( me)
Amara Aung Su Paing Group
SANCTARY Retire
Pandaw
R W R W R W R W R W
Food and
Drink
0.1 4 0.4 4 0.4 3 0.3 5 0.5 3 0.3
Decoration 0.2 6 1.2 5 1.0 4 0.8 8 1.6 3 0.6
Insurance 0.3 9 2.7 3 0.9 3 0.9 5 1.5 3 0.9
Technology 0.1 8 0.8 4 0.4 4 0.4 6 0.6 4 0.4
Service 0.3 7 2.1 7 2.1 4 1.2 7 2.1 5 1.5
Total 1.0 31 6.2 23 4.8 18 3.6 29 6.3 18 3.7
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Positioning map
SANCTARY Retire
High Quality
High Price
Low Quality
Low Price
Aung Su Paing Group
Pandaw
Paradise ( ME)
Amara
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Competitor analysis of our river cruise
Pandaw-• established in 1947• running in Ayeyarwady River and Chindwin
River • use low quality and low price, • just for local, slightly for foreigners. • Service and food are not bad. Amara • established in 2003 • running in Ayeyarwady River and Chindwin River, just like
Pandaw• use high quality and high price but it is slightly• target for foreign tourism. Service and food are not bad. Aung Su Paing Group • established in 2011-2012• running in Yangon River, just for sunset cruise, morning cruise,
dinner cruise and sightseeing cruise• use low quality and low price but it is not bad. Service and food
are bad.
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Our main competitor
SANCTARY Retire
own by foreigners with FDI.
have strength strong capital, technology and brand image.
have many weaknesses in Myanmar that don’t have experiences.
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• Not enough Jetties for our cruise building jetties near the famous cities
• Need more skillful employees use Mentoring approach
• Rainy seasonmaintain our cruise and training our employees
Appropriate action to overcome the identified weakness in our business
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Customer awareness -update in quality.- use more capital for marketing department.
Special training captain and crewvery important for our customers and our employees
Offer extra special servicesarranging for wedding celebrating service for Myanmar peoplehave planning for dinner and party Insurance for our customersstarting to try insurance service
Existing performance could be maintained and strengthened
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Answoff ‘s Matrix Theory
- Classifies and explains different growth strategies
- have a growth target or a strategy of specialization
-crossing products and markets of a company
- facilitates decision-making.
The Ansoff matrix offers four strategies to achieve the objectives. They are-
Penetration of the market
Extension of the market
New products
Diversification.
Ansoff’s matix
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Our recommendation for business expansion with reasons -use market development and product development -trying to increase our company of sales by introducing its products into new markets, Chindwin River “foreigners are coming about 1 million in this year, 2014. Next years, foreigners of 3 millions will come to Myanmar”. (The new light of Myanmar newspaper)
Therefore, Tourism aspects are very important for Myanmar. To fulfill the tourism needs and wants, we are determined to expand in Chindwin River.
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AYEYARWADY
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CHINDWIN
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Recommend with justification, new areas in which the business could be expanded
planning to expand our service in the Chindwin River
trying to introduce “iPad for your Bodyguard” service.
Introduction to new market with new technology
Chindwin River
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How to use iPad?
Reading book, snapshots and videos music chat email, internet
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Our new vision
-attempt to be the Asia leader in travel
-can also check the Internet on board our river cruise
boat
Our New Mission-
To expand the international market
will do the training, learning, teaching and planning for our employees.
always finding to adventure and discovery for travelers.
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Our New Objective-
• To gets 80 % of market share in 2025
• To be the Asian leader in travel• To used latest technology and
real adventure and discovery for travellers
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Strength for our new area and new
technology
Many interesting places for foreigners
iPad for your Bodyguard
New market for our company
Can explore life of Myanmar People
Strong capital
Few competitors
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Weakness for our new area and new
technology
No experiences in new areas
Weak public relation
Internet connections
New technology skills
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Opportunities for our new area and new
technology
Experience for our organization
Government aid
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Threat for our new area and new
technology
Many mountains and valley current and water level
Weather conditions
Government policy
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Purpose changes to achieve
the new objective-
To compete the international markets, we are trying with skillful employees and learning organization, among all of the other business just like an Asian Tiger.
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Action plan to implement the changes
Check our progress against objectives
Review financial targets
Assess staff levels and performance
Discovery of travellers
Benchmark our firm
Establish whether our customers are satisfied
Encourage staff feedback. Listen to our employees
Tune into new trends
Assess the benefits of new technology
Advertising
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Check our progress against objectives
we can’t believe our progress! Because our company meets customers need and want. Therefore, I hope, our company will grow by day- to- day. You can see our customers coming level.
year2008-2010 year2010-2012 year2012-20140
100
200
300
400
500
600
700
200
350
600
customers coming
level
During year 2008-2010, we will get 20% of tourism and then tourism aspect is very growing day by day. Finally, we will get at most 60% of customers in Myanmar
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Review financial targets
For new river cruise Paradise 3 and Paradise 4, we will use the profit of
Paradise 1 and Paradise 2. Our profit is cover upon the new river cruises. But,
we have problems to buy for iPad.
For iPad, we will not enough to buy. So that, we will borrow 30,000,000 kyats
form the Ayeyarwady bank. By burrowing from Ayeyarwady River, we will get
money to buy 100 iPad. This is the long-term benefit for our business.
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Assess staff levels and
performance To improve our staff levels and performance,
use Mentoring approach.
It is used in our organization to explain the new workers how to do and what to do by giving them the instructions.
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Discovery of travellers
we will organize new group with 10 people. They will find new areas and new market. Example; Sittaung and Thanlwin Rivers.
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Benchmark our firm
Benchmarking company - SANCTARY Retire
competitor arrays - 6.3
Difference - 1
Main issue – Decoration ( Great Traditional Design)
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Establish whether our customers are satisfied
Keep in touch with customer
Figure out their expectations
Making improvement in required areas
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Encourage staff feedback. Listen to your employees
Ask for Feedback
Respect their suggestion
Flexible situation to any changes
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Tune into new trends Keep our ear to the ground
Speaking to customers
Read industry news and network
Cover the risk losing out to competitors
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Assess the benefits of new technology search new technology
Weigh up whether it's time to update our IT and how we use it?
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Advertising
advertise in online media
billboards
in the International Airports
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Gantt chart
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Impact on business
company of weakness and threat
government policy
new technology skills
shipboard technologies
environment
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Impact on personnel
new technology skills
have not experience in new areas
Leadership style
Communication style
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Possible problems for our business
Weather conditions
Competitor
Healthy care (Chindwin River is a tropical region)
iPad technology for our river cruises that is how to use it!
Weak Public relation
If our river cruise is destroy, we can’t search special crew
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Lewin 3 change step model
Lewin’s change management model is a change model for
understanding the basic concepts of a straight-forward change
management process
The three steps of Lewin’s change management are-
1) Unfreeze
2) change
3) Freeze
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Unfreeze-
By seeing this statement, “foreigners are coming about 1 million in this year, 2014. Next years, foreigners of 3 millions will come to Myanmar”.
we are planning for the change, Chindwin River and iPad technology. new method of learning that is coaching approach trying to learn day- to- day and year –to- year. necessary to motivate our employees to cover disappoint.
We are planning to give monetary incentives to our employees. The top 3 employees in the organization can get the iPhone 5s as special bonus and any other outstanding employees can also get other extra bonuses.
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Change-
our organization will growing day to day. If our company is the leader in Asian, our employees will get more salaries and extra bonuses rather than other companies. Our company has a lot of opportunities for our employees.
And we will promise to employees for job description. We will provide a lot of opportunities for employee involvement.
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Refreeze-
Our country, Myanmar is a developing country. So that, it will need to fulfill the tourism need and wants. But Myanmar’s government policy and FDI (Foreign Direct Investment Law) are barriers to change.
use democratic leadership style And if our employees are effort in their work, we will reward them.
Our employees can provide our organization with insight into where we are working well and where we are not performing, and why. Make sure we regularly ask them for feedback and ensure they are comfortable with any changes to the business model.
We are ready to train and support to our unskillful employees. When we are changes, our employees need motivate and active in their work.
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Our business should be a work in progress and reviewed regularly. Assess our objectives at least once a year, as well as whenever our market or operation changes.
And, feedback system, our employees can provide our organization with insight into where we are working well and where we are not performing, and why. Make sure we regularly ask them for feedback and ensure they are comfortable with any changes to the business model.
Monitoring plan
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Say ‘ I do’ in paradise