small and medium sized micro nano enterprises and start
TRANSCRIPT
Prof. Dr. Uwe Kleinkes
Prof. Dr. Uwe Kleinkes [email protected] Director of Studies Technical Management and Marke=ng Professor of Technology Marke=ng Hochschule Hamm-‐Lippstadt,University of Applied Sciences, Germany
Small and Medium Sized Micro Nano Enterprises and Start ups in Germany PYMES Micro/Nano en Alemania
Nanomercosur 2015 October 6th – 8th Buenos Aires
- Who is HSHL and where is Hamm? - Micro and Nano Systems in Germany: Current status and
outlook - What is Mittelstand? (PYMES) - German SME (PYMES) in Microsystems: special role,
competitive advantage - Conclusion and outlook
Prof. Dr. Uwe Kleinkes
Outline
02.05.15
Create value from Micro and Nano Systems Business Models Market Analysis Innovation Management Commerzialization of Micro and nanosystems
Technology Marketing
Prof. Dr. Uwe Kleinkes 02.05.15
Market cul=va=on in Europe for Japanese SME
Projects with Big Players, SMEs and Start-‐Ups
Projects and Partners in Technology Marketing
Hochschule Hamm-Lippstadt University of Applied Sciences
Mercosur Co-‐Opera=on with Brazil
Prof. Dr. Uwe Kleinkes
Universidade Federal de Santa Catarina, Florianópolis, Brazil Universidade Federal do Rio Grande Do Sul, Porto Alegre, Brazil
Prof. Dr. Uwe Kleinkes
„Südtribüne Dortmund“ von Christopher Neundorf -‐ eigenes Werk. Lizenziert unter Bild-‐by über Wikipedia -‐ h^ps://de.wikipedia.org/wiki/Datei:S%C3%BCdtrib%C3%BCne_Dortmund.jpg#/media/File:S%C3%BCdtrib%C3%BCne_Dortmund.jpg
Where is Hamm, Germany?
14.10.15 © Prof. Dr. Uwe Kleinkes
Prof. Technology Marke=ng HSHL CEO IVAM (now Advisary Board) Marke=ng at Ins=tute of Microtechnology PhD in Chemistry University of Bochum University of Sussex
„Business is Innova=on und Marke=ng“ (Peter Drucker)
Business for SME with Innova=on [email protected] Kleinkes.net @TMM_HSHL @Kleinkes h^p://hshl.de/prof-‐dr-‐uwe-‐kleinkes/
Prof. Dr. Uwe Kleinkes 02.05.15
Na=onal Framework
The big picture
Micro and Nano Systems in Germany: Current status and outlook
Prof. Dr. Uwe Kleinkes 02.05.15
© Prof. Dr. Uwe Kleinkes
Industrie 4.0 Industry 4.0
New
lifes tyle
Efficien
cy
Aging society
cost o
f health
sy
stem
Anyplace
Anyone Any/me
AAL
Med
ical
Indu
stry 4.0
Consum
er
electronics
Needs
Markets
Fundamental megatrends, drivers
Prof. Dr. Uwe Kleinkes
Next Killer-Apps with Micro/Nano
Prof. Dr. Uwe Kleinkes 02.05.15
Micro/Nanotechnology Smart Systems
It has become difficult to find funding for micro/nano
Prof. Dr. Uwe Kleinkes
Forecast of the German Government at the German Na=onal Microsystems Congress in 2011: 2020 there are 963.000 jobs related directly or indirectly to Microsystems German World Market Share in Microsystems products: 21%
h^p://www.bmbf.de/press/3159.php, accessed October 27th, 2012 [Pressemi^eilung 128/2011]
German Hightech-Strategy and MEMS
Prof. Dr. Uwe Kleinkes
Automotive is the mother of invention
Quelle: Berylls Strategy Advisors; ID 261918
Hinweis: Weltweit
Schreiben Sie hier Ihre Notizen
Weitere Angaben zu dieser Statistik, sowie Erläuterungen zu Fußnoten, sind auf Seite 8 zu finden.
World‘s largest automo=ve supplier 2014 turnover
Prof. Dr. Uwe Kleinkes
Automotive Microsystems Trends
- Electric Vehicule - Connected Car - Self Driving Car
MEMS Markets
Prof. Dr. Uwe Kleinkes
h^p://www.auto.de/magazin/showAr=cle/ar=cle/62480/50-‐Prozent-‐weniger-‐Autos-‐im-‐Jahr-‐2050, accessed October 9th, 2012
Automotive Microsystems Trends
MEMS Markets
- Overcapacity in production - Fraunhofer Szenario: 50 % less cars in 2050 in Germany
Prof. Dr. Uwe Kleinkes 02.05.15
World largest car manufacturer can‘t cope with environmental regula=ons
Prof. Dr. Uwe Kleinkes
Consequence for MEMS/Microsystems/Nano Companies
Prof. Dr. Uwe Kleinkes 02.05.15
- Who is HSHL and where is Hamm? - Micro and Nano Systems in Germany: Current status and
outlook - What is Mittelstand? (PYMES) - German SME (PYMES) in Microsystems: special role,
competitive advantage and global challenges - Conclusions and outlook
Prof. Dr. Uwe Kleinkes
Outline
Prof. Dr. Uwe Kleinkes
h^p://www.economist.com/blogs/schumpeter/2012/04/germanys-‐mi^elstand
Mittelstand = SME ((PYMES)
Literally Standing in between very small and very large
Prof. Dr. Uwe Kleinkes
Mittelstand = SME ((PYMES)
Prof. Dr. Uwe Kleinkes
SME (PYMES) success factors:
-conservative -trust -networks -long term strategy -familiy business, - Networks (AMA, Silicon Saxony, IVAM, MST-BW…) Modell from 1800 on (of course not for Microsystems) Vocational training -> skilled labor (today in Microsystems) Clusters of Excellence (BW/DO) -> no imitation
http://www.economist.com/node/21552567
Prof. Dr. Uwe Kleinkes
“German universities work hand in glove with researchers at local firms. Suppliers cluster round big manufacturers. Owner-managers rub shoulders with workers. The Mittelstand model works well, but globalisation is forcing it to adapt.”
h^p://www.economist.com/node/21524922, accessed October 9th, 2012
SME (PYMES) success factors:
- Who is HSHL and where is Hamm? - Micro and Nano Systems in Germany: Current status and
outlook - What is Mittelstand? (PYMES) - German SME (PYMES) in Microsystems: special role,
competitive advantage and global challenges
- Conclusions and outlook
Prof. Dr. Uwe Kleinkes
Outline
Prof. Dr. Uwe Kleinkes
Micro and Nanosystems in Germany
Back to history:
„There is more turnover with catering at Micro and Nano events than with products from Micro-‐ und Nanotechnology.“ Kurt Demmer, Chefvolkswirt der IKB-‐Bank,
Dortmund, Technologie-‐ und Branchentag 2001
Prof. Dr. Uwe Kleinkes 02.05.15
Leading Hightech-‐Cluster in Germany
Prof. Dr. Uwe Kleinkes
Microsystems SME in Germany/Europe: Markets
Prof. Dr. Uwe Kleinkes 14.10.15
State of current interna=onal ac=vi=es of European SME MEMS companies, challenges and prospects
Percentage of Turnover in foreign markets > 75% “born global players” from day 1
Microsystems SME in Germany/Europe: International Business
Prof. Dr. Uwe Kleinkes 14.10.15
World of MEMS/Microsystems
Prof. Dr. Uwe Kleinkes 14.10.15
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Take avantage of cost benefits
Access to resources
Enhanced reputa=on
Innova=ons impulses
Increased capacity u=liza=on
Risk diversirica=on
Proximity to customer/customer request
Domes=c Market is too small
Development of new markets
Microsystems SME in Germany/Europe: International Business/Motives
- Who is HSHL and where is Hamm? - Micro and Nano Systems in Germany: Current status and
outlook - What is Mittelstand? - German SME in Microsystems: special role, competitive
advantage - Conclusions and outlook
Prof. Dr. Uwe Kleinkes
Outline
Prof. Dr. Uwe Kleinkes
#1 strong networks vertical and horizontal along the value chain (AMA, Silicon Saxony, IVAM, MST-BW…) “German universities work hand in glove with researchers at local firms” #2 long term strategy (in many cases familiy business and „Owner-managers rub shoulders with workers”) #3 Vocational training -> skilled labor (today in Microsystems)
#4 Regional clusters of Excellence (MST-BW/DO) -> no imitation „Suppliers cluster round big manufacturers”
Conclusion and outlook: Strengths
#1: Fast Growing Markets are in the BRIC countries and Asia; Mittelstand can‘t follow customers as fast as neccessary into growing countries/markets overseas
#2: Demografic change/ lack of skilled workers
#3: Digital Revolution (Industrie 4.0)
#4: Financing of Innovations becomes more difficult (Basel III)
Conclusion and outlook: Challenges
Prof. Dr. Uwe Kleinkes
Prof. Dr. Uwe Kleinkes
Conclusion and outlook: Opportunities