SNAPSHOTSOCIAL MEDIA POLICY & GUIDELINES

MMM TEAM WILL OVERSEE SOCIAL MEDIA EFFORTS

NEW SOCIAL MEDIA POLICY & REQUEST FORM

MMM TEAM WILL APPROVE ALL NEW SM REQUESTS

REGULAR REPORTING IS MANDATORY

MMM TEAM WILL PROVIDE REPORTING FORM

MMM TEAM WILL EVALUATE SOCIAL MEDIA

EFFORTS INDIVIDUALLY AND AS A WHOLE

MMM TEAM WILL PROVIDE REGULAR REPORTS TO

ADMINISTRATION

SOCIAL MEDIA EFFORTS WILL BE MANAGED BY

ONE TEAM VS. EACH DIVISION

BETTER OVERSIGHT OF SOCIAL MEDIA EFFORTS

ASSURE CONSISTENT MESSAGING

CONSOLIDATION OF DUPLICATED EFFORTS

SOCIAL MEDIA EFFORTS PROVIDE AN

OPPORTUNITY TO REACH SPECIFIC AUDIENCES

"IF YOU ARE TOO CAUTIOUS TO PROVOKE

CONVERSATION WITH YOUR CONTENT, GO BACK

TO TRADITIONAL MEDIA."

-NIKKI SUNSTRUM, DIRECTOR OF SOCIAL MEDIA @

THE UNIVERSITY OF MICHIGAN

B I G P I C T U R E

F I X E SU P D A T E S

E V A L U A T I O N

opportunities are endless