s&m plan template

8/9/2019 s&m Plan Template

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NAME OF YOUR HOTEL HERE

SALES & MARKETING PLAN

2013-14


2/15

CONTENT FLOW

o Product Profle

oHotel Positioning

o Business Gols !or "#$%&$'

oMr(et )cn * En+iron,ent - Co,.etitiono Fctors E/ecting Hotel Per!or,nce *

Positi+e - Negti+e

oMr(et )eg,ent Pln

o )ource Mr(etso E&distri0ution strtegies

o Pro,otionl Acti+it1 Pln * Roo, 2 F-B 2Mr(eting


3/15

PRO3UCT PROF4LE

Roo,s 555 Units

6Co!ee )7o. N,e8 555 Co+ers

6Ne5t resturnt8 555 Co+ers

6Br n,e8 555 Co+ers

6Bn9uet 7lls8 555 Co+ers

List ot7er ,in !cilities li(e .ool: g1, etc


4/15

PO)4T4ON4NG

Tr1 nd de+elo. s7ort .ositioning stte,ent o! 1our 7otel nd.ut it 7ere; A s,.le one is

A beautifully designed, well maintained, well located product

where services are delivered efficiently.

A great place for assembling and holding parties.

Not inexpensive but affordable

M(e sure it is 7onest; 4t is .ossi0le to ,(e good .ositioningstte,ent using 7onest in.uts


5/15

BU)4NE)) GOAL) FOR "#$%&$'

Average Occupancy

Average Room Rates

Yearly Room Revenue

Yearly F! Revenue

Yearly "O# Revenue

$O$A% Y&AR%Y R&'&N(&


6/15

MARill i,.ct t7e .er!or,nce o! t7e 7otel:li(e

$;3e+elo.,ent o! n ir.ort: )EP?: so,ede+elo.,entl cti+it1 etc;

";E5.ected c7nge in go+ern,ent .olic1 in ter,s o!t5tion: e5cise etc;

%;An1 nnounce,ent 01 t7e locl go+ern,ent t7t>ill e/ect 1our 0usiness .ositi+el1 or negti+el1;

';Most i,.ortnt n1 ne> 7otel co,ing u.: n1re0rnding;


7/15

MAR


8/15

FACTOR) EFFECT4NG HOTELPERFORMANCE PO)4T4=ELY

2List down factors in point form

2First give factors that are given in a narration

2The give events taking place in your city, i.e., tradefairs, cultural fairs, events, saya dates for marriages etc.

2Finally give dates that will eect occupancies or F&Bsale. i.e., long weekends, festivals where people eat outetc.


9/15

FACTOR) EFFECT4NG HOTELPERFORMANCE NEGAT4=ELY

2Use the same pattern

2vents like elections that can reduceoccupancies

2Long weekends have a reverse eect oncity hotels compared to resort locations

2The !shrad" period reduces F&B sales insome cities


10/15

MAR


11/15

)OURCE MARit7 t7e @ o!0usiness t7t is e5.ected !ro, t7ere; E5,.le !or 7otel in H1der0d could 0e

Locl Mr(et @Mu,0i $@

3el7i $#@

Bnglore @

C7enni '@

Ot7er Mr(ets$$@

T7e totl s7ould dd u. to $##@; 3ont s7o> ,oret7n ' (e1 source ,r(ets 0esides t7e locl ,r(et


12/15

E&34)TR4BUT4ON )TRATEGY

#ere give any plans for activity on the e$channel like

2%ny digital campaign

2u'scri'ing to any !pay per click" activity

2%ny listing that you may plan

2%ny promotion with any (T%

2)tra pages that you may want to add tothe *orporate we'site for your hotel.


13/15

PROMOT4ONAL ACT4=4T4E) &ROOM)

ACT4=4TY PURPO)E LOCAT4ON 3ATE2) CO)T

%ocation indicates where the activity will ta3e place 4 locally, some other city

or all over *ndia

ost should be part of your expense budget


14/15

PROMOT4ONAL ACT4=4T4E) *F-B

ACT4=4TY PURPO)E LOCAT4ON 3ATE2) CO)T

%ocation indicates where the activity will ta3e place 4 locally, some other city

or all over *ndia

ost should be part of your expense budget


15/15

PROMOT4ONAL ACT4=4T4E) *MAR

s&m plan template

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