Social Media Action Plan

HIBABY

Agnese Ranieri September 2012

«We don't have a choice on whether we do social

media, the question is how well we do it».

Erik Qualman

Contents

Business

Marketing strategy

SM Action Plan

Extra doc

Selling a touchable and digital concept of mum and baby’s diary able

to share unforgivable moments with all family members.

What? A diary (in paper

and in app format)

Who? For parents of all

babies from 0 to 1 year

Where? All over the world

where a baby borns

(currently in Italian and

English version)

How? Analizing results,

sharing information and

managing a good marketing

strategy

Why? To collect,

remember and share all

baby’s first steps

BUSINESS

A good marketing strategy should be focused to increase market

share and to confirm HiBaby leader: but HOW?

-A practical growth plan in this business;

- A continuous update about sector

analysis, technology trend,

fashion needs;

- Exploiting market opportunity in similar

business (example for babies more than 1

year old);

- ….

- A good SM action Plan. Why?

Click

here

To create a SM Action Plan is important to understand which kind

of SM is more useful for your target profile…

Where do people get information in this industry? Specific forum, blog…

How do your potential consumers interact each other? Blog, forum, social platforms

What influence your customers? Opinions, trends, specialists….

Target audience is age 20-40 females-males, NEW PARENTS.

- who spend time online;

- who know new technologies;

- who trust in social media recommendations;

-…..

To involve To discuss

To promote To create

SM World

…where HiBaby has to stay…

Managing

more SM in

one place…

… and how to manage all these possibilities (after an analysis of

goals, budget)

Start with the platforms that you

can actively mantain: not less

than 2/3 for each previous

section Plan with an Editorial Calendar

choosing specific days to post

and following a

specific flow

Choose original post,

creating curiosity Manage results and decide

new actions

Analyse qualitative and

quantitative results

Start with the platforms that you

can actively maintain: not less than

2/3 for each previous section

Plan with an Editorial Calendar

choosing specific days to post

and following a specific flow …

To involve To discuss

To promote To create

SM World

Blog

Newsletter

Facebook Twitter

Video

Once

a

week

The first and second step are about the questions “Where post?”

and “When post?”

The third is about “What post?”. Some idea to attract and to

promote with a continuous reference to HIBABY app.

Choose original post,

creating curiosity

Video meeting

with

Pediatricians

Advice about new

app (ex. an app

with lullaby)

Suggestions

about food,

shops.

News about

trend, fashion,

new technologies

for babies

Questionnaire

about what

they want to

know

Plan events

Partners

integration (ex. with Nonabox Co.)

Analyse qualitative and

quantitative results ROI could be financial (sales, transactions, revenues..)

and non-financial (visitors, page views, followers, fans.. )

As to attract and promote it’s important to analyse results and decide

what can be change or redefine.

Manage results and

decide new actions

Qualitative results

• Did you build key relationships?

• Is there an interaction?

• Which is the customers perception of Hibaby vs competitors?

Quantitative results

• How many fans remain fans in one month/ year?

• Link clicks/Subscribers/Followers

• Website analytics

• Effects after an event

No

n-f

inan

cia

l

Extra doc: To create a good SM Budgeting it’s important to

consider all these points.

Time

Desing and branding

Analytic tools

Social monitoring

Automation applications

SM Advertising

Outosorcing/consulting

Thank you for this

chance.

Agnese Ranieri