slush 2014 - love your reference customers

10
Loves reference customers

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In Slush14 I had a great opportunity to discuss our passion about happy reference customers, the key for product market fit and in turn commercial success. Marty Cagan has been a great inspiration for us to make reference customers a key success factor - thanks Marty!

TRANSCRIPT

Page 1: Slush 2014 - Love Your Reference Customers

Loves reference customers

Page 2: Slush 2014 - Love Your Reference Customers

Our Vision The world’s favorite way to Buy

Our Purpose Simplifying Buying

Our Product Vision Make our customers feel like a regular Everywhere!

Page 3: Slush 2014 - Love Your Reference Customers

We help merchants grow their business by increasing sales, optimizing costs and expanding globally.

Page 4: Slush 2014 - Love Your Reference Customers

We are passionate about making Buying experiences Simpler and Safer.

We want to make consumers feel Smarter when they use Klarna.

Page 5: Slush 2014 - Love Your Reference Customers

25,000,000 consumers

Regulated by the SFSA

10% market share in northern

Europe 1100 employees

170 million transactions since day 1

200,000 transactions per

day

45,000 online retailers

Page 6: Slush 2014 - Love Your Reference Customers

Reaching product market fit… at scale

Page 7: Slush 2014 - Love Your Reference Customers

Product leadership with reference customers!

a real customer

product is live 100%

paid real money

willing to tell others how much she loves your product

aligned with your roadmap

Page 8: Slush 2014 - Love Your Reference Customers

reference customers

product market fit

Idea

marketing & sales

commercial success

Page 9: Slush 2014 - Love Your Reference Customers

Love your reference customers - express your true love with real constant value!

Page 10: Slush 2014 - Love Your Reference Customers

Thanks!