1. Carlsberg. Probably ....... ....... ....... ........ ....... ........2. McDonald’s. I’..... ............ ....3. Nike. ...... ...... it4. Nokia. ................... people5. Apple. ......... different6. Maybe she’s born with it. Maybe it’s ...............

1. Praktiker. Pentru ....... ...............2. Bergenbier. ............... ............. de ce3. The future’s ......., ....... .......... orange4. L’Oreal. Pentru ..... ..............5. Vopsesti usor, vopsesti ..... ..........!6. Prima TV. We ....... ...... .......... .........

Test. Fill in the blanks

Slogan

Origins of the word:Scottish Gaelic

Sluagh = armyGairm = cry

slogancomes from

battle cry

A slogan is a memorable motto or phrase

used in a political, commercial, religious or or .............. other contextas a repetitive expression repetitive

repetitive

of an idea or purpose.

Romanian royal crest

Slogan Nihil sine Deo = Nothing without God

Better Dead than Red — anti-Communist sloganDeeds Not Words — women rights movement, 1903Ein Volk, ein Reich, ein Fuhrer (One people, one empire, one leader) – Nazi GermanyHasta la victoria siempre (There's always a victory to be achieved) — Che Guevara-associated .. ……………. Communist sloganMake love not war – slogan against the War in VietnamWorkers of the world, unite! – Communist slogan by Karl Marx

Types

Functional

Aspirational

Slogan

Tagline

Jingle

Why does it work?

Why does it work?

FORMSimple

MemorableOften uses poetic methods:

•rhyme•word-play•metaphor

Often accompanied by a mnemonic device - sound

Repeated

CONTENTSpeaks about values I

care aboutSpeaks about the product

•benefits•description•way to use

Includes a call-to-action

CONTENTSpeaks about values I

care aboutSpeaks about the product

•benefits•description•way to use

Includes a call-to-action

Unique selling proposition

How to do it?What do you want to transmit? Values, benefits, way to use

Who is your public?Parents, students?Do they speak English?What tone should you use?What are their values?

What type of slogan will you use?Functional or Aspirational

Will you use a poetic device?Metaphor, repetition, rhyme, play on words

Double-checkIs it memorable? Is it fun? Does it evoke other associations?

Excellence through total quality. Ames Rubber Eat Jimmy Dean. Jimmy Dean We put people in front of cars. Ford We’re chicken. Tyson

Slogan Hall of Shame