sllw_portfolio

SARAH L. LEE

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2012-2014

sarah L. lee

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Downtown Kalamazoo

Restaurant WeekJuly 1 5 - 2 1 various locat i o ns

kalamazoorestaurantweek.com

3 co u rs es $25 at m a n g i a m a n g i a

Downtown Kalamazoo

Restaurant WeekJuly 1 5 - 2 1 various locat i o ns

a variety of m en u offeri ngs at $25


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Facebook cover photos

DOWNTOWN KALAMAZOO RESTAURANT WEEK SUMMER 2013 | CONCEPT & DESIGN: SARAH LEE

In Summer 2013, they were looking for a fresh look for their promotional collateral while retaining its logo identity. As part of the summer theme, I chose a bright summery color palette and deconstructed the previous Restaurant Week logo to use as individual elements i.e. fork, knife and spoon.

In addition I wrote captions for their Facebook page cover photos and 404 x 404px promotional posts to help businesses promote the week in advance leading up to the the festivities.

sarah L. lee

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DOWNTOWN KALAMAZOO RESTAURANT WEEK WINTER 2014 | CONCEPT & DESIGN: SARAH LEE

In Winter 2014, I recommended for the purposes of variety and differentiation for audience between the summer and winter collateral to change the color palette to a darker richer set.

Beyond the core print promotional collateral, we expanded the visual branding to the website and sponsorship brochure. The website infrastructure I picked is Wix.com to help empower the volunteers to easily access the website and also update content without having the expertise of HTML or complicated web layouts.


Hosted By

2014 Sponsorship BrochureJanuary 27 - February 2

Celebrati ng Food In Kalamazoo

FOR MORE INFORMATION CONTACT

Downtown Kalamazoo Retail & Restaurant Association

PO Box 51243Kalamazoo, MI 49005

[email protected]: Susan Terranella

RESTAURANT WEEK COMMITTEE CHAIRS

Bob Lewis, Millennium Restaurant [email protected] 269.217.1149

Shawdy Moaiery, Greenleaf Hospitality [email protected] 269.492.6864

About Restaurant WeekDowntown Kalamazoo Restarant Week is a collaboration of restaurants coming together to offer a dynamic and accessible approach for guests to try new flavors in downtown Kalamazoo.

As a sponsor of this event, here are a few benefits to note: Great connecting point between your brand and other restaurants Opportunity to promote your outlet/products to restaurants and their guests Create brand recognition and loyalty A targeted dining consumer market in the Kalamazoo area Supporting Buy Local revolution 35% increased restaurant attendance from the last event More than 16,000 social media impressions

Participating Restaurants This Coming Year

Central City TaphouseComensoli’s Italian BistroEpic BistroFood DanceIrving’sKalamazoo Beer ExchangeLondon GrillMangia MangiaOld Burdick’s Bar & GrillThe Union Cabaret & GrillWebster’s PrimeThe Wine LoftZazios Italian Restaurant + BarAnd more coming soon!

support Restaurant Week

EVENT SPONSOR - $1000 Logo included in promotional materials including posters, postcards, etc Logo included on front page of website with hyperlink Company name mentioned and tagged on Facebook and Twitter Featured About Profile in the Who’s Who section Ability to participate in special events that occur throughout the week Opportunity to contribute to Foodie 101 section of the website *NEW*

Foodie 101 sponsor - $200 *NEW* Foodie 101 is a new section on the website focused on educating customers about food culture and a great opportunity to highlight your outlet’s expertise

Hyperlinks to your website from the Foodie 101 listing and in the menu (if mentioned)

Promotion of Foodie 101 sponsors content via Facebook and Twitter

Content must be provided by sponsor. Content may include: 30 second video clip on technique, photo of a treasured dish with recipe listed, wine pairing graphic, etc. Be creative!

Presenting SPONSOR - $2500 Company name and logo graphically positioned along with Downtown Kalamazoo Restaurant Week logo banner as “Presenting” sponsor on all promotional materials including posters, postcards, website, etc

Highlighted Profile in the Who’s Who section and front page footer And includes all the Event Sponsor benefits listed below

sarah L. lee

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GOOD SAMARITAN HOSPITAL VOLUNTEER WEBSITEOCTOBER 2012 | DESIGN: SARAH LEE

53rd Week organization wanted to create a website portal for volunteers where they could coordinate volunteer medical team efforts at the Good Samaritan Hospital in La Romana, Dominican Republic and a viable social support network.

Inspired by photos provided by the organization for the website, I created a website design using Photoshop that captured the local culture, a friendly color scheme, and information organized concisely for easy navigation.

sarah L. lee

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FROM NANNIE’S KITCHEN : A MEMOIR COOKBOOKMARCH 2013 - OCTOBER 2014 | BRAND & DESIGN: SARAH LEE

The content was written by the client. My role was to develop the book brand system, overall book layout, restoration of photos, indexing, and proofreading. The brand system was geared towards the habits of a cook such as the symbolic bookmark and also the warmth of the colors from the apple pie in the kitchen painting.

One of the most important piece of the process to me was to keep the client involved in the decision making process every step of the way. It is a personal project for the client and she wanted to pass it on to family and friends.

The book was printed on HP Indigo 7500 Digital Press locally at River Run Press (Kalamazoo, Michigan) and hard-bound pressed in Grand Rapids - 600 books were produced in total. She handed the book out recently as Christmas gifts December 2014.

DESIGN STYLE GUIDE - MASON COOK BOOK

Chapter 1 - Tribute

Chapter 2 - Influence

Chapter 3 - Appetizers

Chapter 4 - Salads

Chapter 5 - Bank Street Market

Chapter 6 - Viva La France

Chapter 7 - Comme Il Faute

Chapter 8 - Leftovers

Chapter 9 - Chicken

Chapter 10 - Meats

Chapter 11 - Fish

Chapter 12 - Just Desserts

Chapter 13 - Cookies

Chapter 14 - Food Processor

Chapter 15 - Vegetarian

Chapter 16 - Borrowed

Chapter 17 - Brunch

Chapter 18 - Cucina della Nona

Chapter 19 - Thanksgiving

Chapter 20 - Last Words

From Nannie's Kitchen

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sarah L. lee

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BLONDES VS. BRUNETTES CAMPAIGNMAY-JUNE 2012 | CONCEPT & STRATEGY: SARAH LEE DESIGN: GINA DUBAY

Blondes vs. Brunettes was a partnership campaign to create brand awareness for Cupcake Zoo’s and Rio (a coffee and gift shop) targeted at people who work Downtown Kalamazoo who enjoy drinking coffee and impulse buy of a sweet treat.

The concept was inspired by Cupcake Zoo’s Vanilla Vanilla cupcake and Peanut Butter Chocolate cupcake bearing the visual characteristics of a blonde and brunette, an hommage to Jackie O and Marilyn Monroe.

The visuals were built as conversation pieces for social media, a special event, and at point-of-sale. We increased Rio’s Facebook engagement by 30% and page likes from 12 to 125; Cupcake Zoo’s Facebook engagement increased by 50% and page likes from 225 to 1000. Rio participated in a special event called Art Hop (held first Friday of every month to showcase local art talent in various downtown businesses) and submitted the photos as an exhibit to be included. The event drew more than 350 people into the shop to view the artwork and sample mini versions of the cupcakes, which they could vote for their favorite and submit their email to enter to win a dozen of the winning flavor cupcakes. We collected 250 emails and coffee sales increased by 50% that evening and 20% returning patrons to the shop for both coffee and cupcakes over the next 3 months.

sarah L. lee

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BLONDES VS. BRUNETTES CAMPAIGN - CONTINUEDMAY-JUNE 2012

FACEBOOK POSTS, COLLECTIBLE POSTCARDS, AND PRINT POSTER DISPLAYS

sarah L. lee

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CUSTOM WIRTHMARCH 2012 | BRAND DEVELOPMENT & DESIGN: SARAH LEE

The client was seeking to a new visual brand for his company Custom Wirth, a technology support company for wireless, telephones and computer networks. The company was on the verge of expanding and the client felt strongly that he needed a professional logo and standardized branding for his company.

Based on the client strategy meeting, I developed a logo with solid colors that showed friendliness and confidence with recognizable icons that customers could relate to his business services quickly. The circles represented the 360 degree support for each of those services and the acronym of the company “CW” was integrated into the middle of the three circles as a metaphor for being the pulse center to all three service support.

The logo was implented into a variety of collateral including business cards, Facebook cover photos, letterhead, service stickers and more.

defining wirth by customer satisfaction

defining wirth by customer satisfaction

Custom Wirth,LLC

FOR SUPPORT

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customwirth com

Custom Wirth,LLC

PAUL WIRTH so ution architectau customwirth com

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gu road suite a ama oo mi customwirth com

FACEBOOK COVER PHOTO

SERVICE STICKER

SUPPORT BUSINESS CARDS

PRINCIPAL BUSINESS CARDS

Company name font:

Bank Gothic MediumSubtext font:

Futura Medium

Paragraph font:

Gill Sans Regular

Color palette:

CUSTOM WIRTH, LLC Brand Style Guide

PANTONE 364 C - GREENPANTONE 7455 C - BLUEPANTONE 1235 C - YELLOWPANTONE 166 C - ORANGE

PANTONE Cool Gray 10 CPANTONE 421 CPANTONE 430 CPANTONE Cool Gray 3 C

sarah L. lee

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OLD BURDICK’S DOWNTOWN BRAND AWARENESS CAMPAIGN OCTOBER 2014 | STRATEGY: SARAH LEE VIDEO PRODUCTION: RHINO MEDIA

MEDIA BUDGETAdams Outdoor AdvertisingDigital Billboard - Westnedge, Gull Road, Stadium 3750

Charter MediaPrimetime Rotator - Discovery, TBS, FX, TruTV and Travel 3500 Digital Banner Advertising | Charter Networks 1500Demographics: Age 25-64, HHI $50,000-$100,000Psychographics: Arts & Entertainment, Family & Parenting, Food & Drink, Retail & Shopping, Sports, Beer

Social Media 1250Facebook Likes Campaign, Post Boosts & Advertising Zip Codes: 49009, 49008, 49024, 49006, 49048, 49002, 49001, 49007 TOTAL: $10,000

Old Burdick’s Downtown had a change in management Summer 2014 and one of the top priorities by the new manager was defining it’s new quality standards in craft beer, food and service to eliminate past negative perceptions.

I wanted to change the public conversation with a good story and smart humor. Partnered with Rhino Media to produce a socially relevant and bold commercial that re-establishes Burdick’s position as THE place for good times, good food and good beer in Kalamazoo.

The commercial became the basis to our billboard creative and digital advertising to build the consistency in tone and brand. Revenues increased by 25% October through December.

COMMERCIAL STILLS WITH SCRIPT BITES

“Way out west in Kalamazoo, yeah you heard me right...”

“There’s a place that fits the people just right...”

“Where the craft beer flows like wine but it’s not wine, it’s beer...”

“Cheering for their favorite teams and hating their friends’ teams...”

“Well... I’ve said enough...” “Welcome to Burdick’s”

DIGITAL BILLBOARDS

sarah L. lee

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Greenleaf Hospitality Group | 100 W. Michigan Ave. | Kalamazoo, MI 49007 269.492.1841 ext 7341 | [email protected]

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GHG MARKETING BRIEF CLIENT/OUTLET: Kalamazoo Wings – Prepared by Sarah Lee & Mike Modugno PROJECT: 2014-‐15 Media Buy Plan BUDGET: $114,440 cash spend with $60,925 in trade (value $175,365) OVERVIEW & OBJECTIVES: The goal of the 2014-‐15 media buy plan for Kalamazoo Wings is geared towards increasing 36 home games attendance with a strong emphasis on ‘Buy Tickets’ as the call to action in each campaign. As such we have identified the following objectives for the media plan:

1. Increase online ticket sales from last 2013-‐14 season by 10% (approx. $10,000) through digital initiatives with social media and digital campaign with media partners; and 5% (approx. $42,000) increase on overall walk-‐up traffic (non corporate group sales and not exclusive to day of ticket purchase)

2. Leveraging each media partner to their medium’s strengths with measurable tracking

where possible as well as Increase buy-‐in from media partners in developing a tactical plan focused on increasing attendance of each game as well as game nights owned by respective media partners

TARGET AUDIENCE: K-‐Wings product has the potential to appeal to a large audience, however for the purposes of this media plan we have identified the following criteria that forms our target audience: Demographic Age 25-‐50 Women 70% & Men 30% Psychographic Casual entertainment seekers for personal or small groups (i.e. Girls/Boys Night Out) Families – focused on moms with children dependent on parents Socially conscious – people who support community-‐causes Web savvy – heavy user of social media and digital mediums (i.e. tablet, mobile, laptop, etc) Young professionals and mature professionals



MEDIA STRATEG & BUDGET: WOODTV/WOTV B : $10,000 ($3000 trade) A : Adults age 25-‐54, 35 women; moms with young children R : WOO T has the highest audience reach especially during primetime programming and we have chosen the following shows to have K-‐Wings commercials inserted: Good Morning America, Marvel’s Agent of S.H.I. .L. , Middle, Goldbergs, Modern Family, Blackish. T :

1. Surveying ticket buyers and prospective ticket buyers through a variety of digital platforms (i.e. Facebook, Website, email blast, retargeting program, etc) during the season if they watch these shows and if they saw K-‐Wings commercial during the shows to monitor awareness of K-‐Wings brand and promotions.

WWMT TV /CW B : $38,000 A : Age 18-‐54, 35 ; Southwest Michigan region; families, professionals R : WMMT-‐T 3 has a loyal following for its Morning News program and an average of 2-‐3 million page view per month. WMMT-‐T 3 is the number one station for news in this area and are subscribed on every T service provider. The web retargeting and email marketing services through WMMT-‐T 3 will provide us a new avenue in ac uiring leads of prospective ticket buyers that are specifically geared to psychographics that we set forth. T :

1. TicketMaster Came From coded links for web retargeting and email marketing to see actual conversion of clicks to ticket purchases

2. Surveying ticket buyers and prospective ticket buyers through a variety of digital platforms (i.e. Facebook, Website, email blast, retargeting program, etc) during the season if they watch these shows and if they saw K-‐Wings commercial during the shows to monitor awareness of K-‐Wings brand and promotion.

FO B : $30,015 ($10,000 in trade) A : Age 18-‐50; Grand apids, Kalamazoo & Battle Creek area; families, young professionals R : This is our second year working with FO 17 and felt they have more to bring to the table as a media partner this coming season. FO 17 is ranked number two station for news in this area and have a younger vibe that is more attractive for young professionals. A member of their on-‐air news team will be doing an on ice appearance that they will use as buzz creation to promote K-‐Wings home games and to buy tickets. We will also utilize The Weather Channel digital advertising through FO 17 with guaranteed 150,000 total targeted impressions by zip code.



BUDGET OVERVIEW: M P C T WOO -‐T 8 $7,000 $3,000 WWMT-‐T 3 $38,000 $13,000 FO 17 $20,015 $10,000 Midwest Communications $15,500 $6,900 (cash spend) Towns uare Media $12,500 $10,000 Forum Communications $8400 MLive/Kalamazoo Gazette $6600 Great eals $3025 $3,025 Social Media $3400 Celebration Cinema $15,000 TOTAL

OTHER CONSIDERATIONS: The following media outlets did not make the cut due to three primary reasons:

1. Potential budgetary constraints 2. Strength of media not as impactful as a stand alone medium 3. Willingness of media partner to provide more strategic value be it in cash/trade or

other add-‐ons. However if budget permitting and approval, we would strongly recommend adding one or two of the following into our primary mix for very specific features that are uni ue to that medium which we felt would help push our overall media campaign to the next level. See notes next to the following outlets on specific features:

• C M – cable network coverage on targeted syndicated shows • C – targets an older audience • A O – if there was an additional $10,000 in budget, we can get 5 bulletins

boards with a mix of digital boards to help amplify potentially low-‐attendance game, bulk up advertising during election month (Nov), 2nd half of a season amplifying campaigns as well as preparing for playoffs because most radio/T schedules end by early to mid March, or to start season strong with high-‐traffic visuals.

• WGVU – three Family Hockey ay in the oo featuring PBS characters and can tie-‐in with Burdick’s for Breakfast character breakfast the day before

• WLKM – Similar to a Groupon, Auction utilizing their website has a strong following

KALAMAZOO WINGS 2014-15 MEDIA BUY PLANAUGUST 2014 | STRATEGY: SARAH LEE MEDIA COORDINATOR: MIKE MODUGNO



T :

1. TicketMaster Came From coded links to track conversion of clicks to ticket purchases 2. Surveying ticket buyers and prospective ticket buyers through a variety of digital

platforms (i.e. Facebook, Website, email blast, retargeting program, etc) during the season if they watch the news broadcast and if they saw K-‐Wings commercial during the broadcast to monitor awareness of K-‐Wings brand and promotion.

M C (W O 96.5, WIN 98.5, W FM 106.5, WK O AM950,W L AM1660) B : $22,400 ($6900 trade/cash spend) A : Age 18-‐54; women and men; country fans, alternative, contemporary, news, sports R : All five radio stations will be promoting K-‐Wings home games with different weighted emphasis through radio spots, on-‐air mentions by talent, ticket giveaways, social media coverage and on-‐air interviews. For example WIN 98.5 will feature on-‐air interview with players/coach weekly to help us stay top of mind and promote an upcoming game. With the number one country station in the area, their audience reaches potential hockey fans and entertainment seekers. T :

1. Surveying ticket buyers and prospective ticket buyers through a variety of digital platforms (i.e. Facebook, Website, email blast, retargeting program, etc) during the season if they watch they listen to these stations and if they heard K-‐Wings commercial or radio promotion to monitor awareness of K-‐Wings brand and game promotions.

2. Monitoring targeted promotions for specific home games and its direct correlation impact on ticket sales during that time period.

T M (WKF 103.3, W K 107.7) B : $22,500 A : Age 18-‐45; Women 35 on 103.3 and even split for 107.7; families, professionals R : Towns uare Media is now more focused on event-‐driven marketing paired with radio and digital advertising. As such we have strongly directed them in their selection of game nights that they are sponsoring to help us increase ticket sales and attendance through live remotes, on-‐air mentions, radio spots and interactive elements that will drive attendance. Majority of our spend with Towns uare is weighted on WKF 103.3 as it is ranked number one radio station in the area. T :

1. Surveying ticket buyers and prospective ticket buyers through a variety of digital platforms (i.e. Facebook, Website, email blast, retargeting program, etc) during the season if they watch they listen to these stations and if they heard K-‐Wings commercial or radio promotion to monitor awareness of K-‐Wings brand and game promotions.

2. Monitoring targeted promotions for specific home games and its direct correlation impact on ticket sales during that time period.

sarah L. lee

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PRESS RELEASE: OLD BURDICK’S DOWNTOWN RENOVATIONJUNE 2014 | WRITTEN BY SARAH LEE

100 W. Michigan Ave.

Kalamazoo, MI 49007

269.567.7691

Welcome About Us News Open Positions Apply Now Properties

Kalamazoo Craft BeerFestival Coming ToWings Stadium Nov. 1August 15, 2014

Food and Beverage JobFair Aug. 11August 4, 2014

Holiday Inn WestAcquired by KalamazooHotel Group, LLCJune 27, 2014

Burdick’s DowntownRenovation To EnhanceGuest ExperienceJune 26, 2014

Blush Celebrates ItsOne Year AnniversaryJune 25, 2014

Recent Posts

Kalamazoo Craft BeerFestival Coming To WingsStadium Nov. 1August 15, 2014

Featured PostsBurdick’s Downtown Renovation To Enhance Guest ExperienceJune 26, 2014

Kalamazoo, Mich. – Old Burdick’s Bar & Grill in Downtown Kalamazoo will be undergoing a refresher renovationbeginning June 28 through July 14, 2014. While Burdick’s is closed temporarily during that time, its sisterrestaurant from the down the hallway, Zazios Italian Restaurant + Bar, will be open during lunch from 11am till3pm daily serving a limited lunch menu. Established in 1991 in homage to the Burdick Hotel, the Burdick’s restaurant refresher will include interiorupgrades to furniture, carpeting, tiles, additional beer tap handles, an upgraded host stand, and a new dedicatedprivate event space. “Burdick’s is in need of a refresher after running successfully for the past 23 years,” said Ryan Cunningham,general manager of Burdick’s downtown location. “The upgrades and changes we are implementing is gearedtowards improving our associates work spaces, especially in the bar service area and also the host stand. Furthermore, Cunningham added, “We will have several new menu offerings from food to craft beer selectionson an updated menu design. The new private event space will allow us to host more beer tasting events forcorporate groups and parties. Many of our enhancements are created with our guests experiences in mind.” “We know Burdick’s plays an integral part of Kalamazoo’s heritage, but more importantly contributing toDowntown Kalamazoo’s vibrancy and nightlife,” said Michael Oswald, corporate food and beverage director atGreenleaf Hospitality Group. “Our investment in the restaurant is more than just new carpeting and tiles, we seeit as an investment in our loyal guests who dine and unwind with us each night and we want to elevate ouroverall guest experience.” For sneak previews of the upcoming changes, visit Burdick’s Facebook page in the weeks to come to see visualupdates or follow the hashtag #BurdicksPOP (POP stands for Pardon Our Progress) for posts specifically aboutthe new upgrades from Burdick’s on Facebook or Twitter. Burdick’s will re-open July 15 and the public is welcometo explore our restaurant’s refreshed look. Greenleaf Hospitality Group offers an unmatched choice in world class hospitality through a variety of offeringsfrom hotel lodging and events to dining, retail and entertainment. The Kalamazoo-based company owns andoperates the Radisson Plaza Hotel & Suites, Wings Stadium and Wings West. In addition the following businessesare part of the Greenleaf Hospitality Group: Blush Salon + Spa, Burdick’s for Breakfast, Old Burdick’s, Rio Coffee,Sydney Apparel, Kalamazoo Athletic Club, Kalamazoo Wings, Webster’s Prime and Zazios.

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Greenleaf Hospitality Group | Single Post http://www.joingreenleaf.com/#!Burdick’s-Downtown-Renovat...

1 of 1 1/2/15, 4:15 PM


Kalamazoo, MI 49007

269.567.7691







Recent Posts


Featured PostsBurdick’s Downtown Renovation To Enhance Guest ExperienceJune 26, 2014

Kalamazoo, Mich. – Old Burdick’s Bar & Grill in Downtown Kalamazoo will be undergoing a refresher renovationbeginning June 28 through July 14, 2014. While Burdick’s is closed temporarily during that time, its sisterrestaurant from the down the hallway, Zazios Italian Restaurant + Bar, will be open during lunch from 11am till3pm daily serving a limited lunch menu. Established in 1991 in homage to the Burdick Hotel, the Burdick’s restaurant refresher will include interiorupgrades to furniture, carpeting, tiles, additional beer tap handles, an upgraded host stand, and a new dedicatedprivate event space. “Burdick’s is in need of a refresher after running successfully for the past 23 years,” said Ryan Cunningham,general manager of Burdick’s downtown location. “The upgrades and changes we are implementing is gearedtowards improving our associates work spaces, especially in the bar service area and also the host stand. Furthermore, Cunningham added, “We will have several new menu offerings from food to craft beer selectionson an updated menu design. The new private event space will allow us to host more beer tasting events forcorporate groups and parties. Many of our enhancements are created with our guests experiences in mind.” “We know Burdick’s plays an integral part of Kalamazoo’s heritage, but more importantly contributing toDowntown Kalamazoo’s vibrancy and nightlife,” said Michael Oswald, corporate food and beverage director atGreenleaf Hospitality Group. “Our investment in the restaurant is more than just new carpeting and tiles, we seeit as an investment in our loyal guests who dine and unwind with us each night and we want to elevate ouroverall guest experience.” For sneak previews of the upcoming changes, visit Burdick’s Facebook page in the weeks to come to see visualupdates or follow the hashtag #BurdicksPOP (POP stands for Pardon Our Progress) for posts specifically aboutthe new upgrades from Burdick’s on Facebook or Twitter. Burdick’s will re-open July 15 and the public is welcometo explore our restaurant’s refreshed look. Greenleaf Hospitality Group offers an unmatched choice in world class hospitality through a variety of offeringsfrom hotel lodging and events to dining, retail and entertainment. The Kalamazoo-based company owns andoperates the Radisson Plaza Hotel & Suites, Wings Stadium and Wings West. In addition the following businessesare part of the Greenleaf Hospitality Group: Blush Salon + Spa, Burdick’s for Breakfast, Old Burdick’s, Rio Coffee,Sydney Apparel, Kalamazoo Athletic Club, Kalamazoo Wings, Webster’s Prime and Zazios.

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PRESS RELEASE: KALAMAZOO CRAFT BEER FESTIVAL NOV. 1AUGUST 2014 | WRITTEN BY SARAH LEE


Kalamazoo, MI 49007

269.567.7691







Recent Posts


Featured PostsKalamazoo Craft Beer Festival Coming To Wings Stadium Nov. 1August 15, 2014

Kalamazoo, Mich. - Wings Stadium Event Center willhost its first Kalamazoo Craft Beer Festival onSaturday, from 1 to 7 p.m. on November 1. Morethan 50 breweries from across the countryincluding Bell’s Brewery, Saugatuck BrewingCompany, Alaskan Brewing Company, Dogfish HeadCraft Brewed Ales, Stone Brewing Company, andSprecher Brewing Company, just to name a few. “We wanted to showcase a variety of breweriesfrom across the country to all the beer lovers in theKalamazoo area,” said Rob Underwood,entertainment director at Wings Stadium. “Beerlovers should plan on spending a whole day at theevent, learning about the different types of craftbeer and we’re planning on tapping a unique oneevery half hour.”

In addition to showcasing a variety of craft beers, breweries in attendance will have booths set up to talkabout their brews as well as provide tastings in exchange for tasting tokens. Other featured eventsduring the festival include a hops and brewing workshop and a one-of-a-kind keg curling tournament. General admission tickets are $35 in advance and $40 at the door, includes 10 tasting tokens. VIP ticketsare $60, includes 15 tasting tokens, a take-home six pack of craft beer, and an hour early admission.Tickets will go on sale Sept. 5 at the ticket office or at ticketmaster.com. Visit wingsstadium.com for acomplete list of breweries participating in the festival and upcoming information. Wings Stadium has also partnered with the Radisson Plaza Hotel & Suites to offer overnight packagesthat include a pair of tickets to the event and also to the After Party at Old Burdick’s Bar & Grill,downtown Kalamazoo. Visit radissonkz.com to make your hotel package reservation. Greenleaf Hospitality Group offers an unmatched choice in world class hospitality through a variety ofofferings from hotel lodging and events to dining, retail and entertainment. The Kalamazoo-basedcompany owns and operates the Radisson Plaza Hotel & Suites, Wings Stadium and Wings West. Inaddition the following businesses are part of the Greenleaf Hospitality Group: Blush Salon + Spa,Burdick’s for Breakfast, Old Burdick’s, Rio Coffee, Sydney Apparel, Kalamazoo Athletic Club, KalamazooWings, Webster’s Prime and Zazios.



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Kalamazoo, MI 49007

269.567.7691







Recent Posts


Featured PostsHoliday Inn West Acquired by Kalamazoo Hotel Group, LLCJune 27, 2014

Kalamazoo, Mich. – As part of the growth and development of hospitality in Kalamazoo, the Kalamazoo HotelGroup, LLC has acquired Holiday Inn at Kalamazoo West effective June 27, 2014. Kalamazoo Hotel Group, LLC hasa wealth of knowledge and experience managing hotels within the InterContinental Hotels Group (IHG),especially the Holiday Inn brand. “Over the past 10 years we’ve improved upon the hotel to better align with IHG brand standards, but moreimportantly ensuring our guests have a positive experience staying in our hotel,” said Tim Rayman, director ofhotels at Greenleaf Hospitality Group. “It is refreshing to see what Kalamazoo Hotel Group, LLC plans are forHoliday Inn West and I am confident they will continue to elevate the experience at Holiday Inn West for allpatrons.” Rayman said, “This transition allows us to re-align our efforts at the Radisson Plaza Hotel & Suites and continueto grow with Downtown Kalamazoo as a thriving successful business.” Greenleaf Hospitality Group will continueto own and operate Radisson Plaza Hotel & Suites as well as all its retail and restaurant outlets in DowntownKalamazoo, along with Wings Stadium and Wings West. “We are excited to bring Holiday Inn West on board and we have great plans on the horizon for this property andits current staff,” said Peter Walstra from the managing company Hill Hotel Group, LLC. “We hope to retain thetalent and intend to continue this journey with them by joining our team together to further grow Holiday InnWest.” Old Burdick’s at Holiday Inn West and its current offerings will continue for another year temporarily untilKalamazoo Hotel Group, LLC are ready to execute their food and beverage plans. Loyal patrons will still be ableto get their favorite Burdick’s burgers, beers and sports entertainment at Burdick’s in the Radisson or WingsWest. “Old Burdick’s as a brand has been very successful and is a part of Downtown Kalamazoo’s heritage,” saidMichael Oswald, corporate director of food and beverage for Greenleaf Hospitality Group. “We had opportunitiesto expand it to two other locations beyond our main downtown location and when we acquired Holiday Inn Westpreviously, it gave us the platform to bring the same success we had downtown at a smaller scale in a differenthotel.” Oswald added that, “Kalamazoo Hotel Group has great plans for redeveloping the hotel’s restaurant with a freshlook and will continue to provide the same great service provided to our guests. Moving forward, we willcontinue to grow Burdick’s both downtown and Wings West locations as a successful sports bar and diningexperience.” Greenleaf Hospitality Group offers an unmatched choice in world class hospitality through a variety of offeringsfrom hotel lodging and events to dining, retail and entertainment. The Kalamazoo-based company owns andoperates the Radisson Plaza Hotel & Suites, Wings Stadium and Wings West. In addition the following businessesare part of the Greenleaf Hospitality Group: Blush Salon + Spa, Burdick’s for Breakfast, Old Burdick’s, Rio Coffee,Sydney Apparel, Kalamazoo Athletic Club, Kalamazoo Wings, Webster’s Prime and Zazios.

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