The poster includes a small advert for

the band’s new album, creating

synergy between the tour and the

album. Those who see this poster will

likely go to by the album.

Social media and website links,

according to David Gauntlets Web

2.0 this will encourage the viewers

of this print media on a digital

format to follow the bands various

social media outlets and almost

feel part of the band.

The text at the top is the bands logo,

written in a harsh font signifying demonic

themes mirrored with the artists music.

This font hold strong intertextual links to

the horror genre. The font is also covered

up by the main image of the poster

connoting that the band has an established

band image and fan base.

The poster makes effective use of a Z

formation, drawing the audience’s eyes

directly to the bands logo and tour

announcement, then across the middle

presenting the other bands logo and to

the advert for the bands album in the

bottom corner, further reinforcing the

synergy created by the poster. Then the

Z formation makes the audience look at

the bands tour dates and social media

links.

The poster effectively creates

synergy between the two

artists, Slipknot and Korn, as

both logos are shown creating a

textual link between the two,

causing the fan bases to become

a large mass audience.