Sligo OnlineBusiness MeetupWITH ADAM FINAN & NATHAN KAHLE

Go Easy, It’s Our First Time!

What are the Goals for this Meetup?

1. Help as many people as possible optimize their online efforts2. Create a Mastermind group within Sligo for online business & marketing3. Network with like minded people4. We love talking about this stuff!

1. WebsitesWhy do you do

it?

Why Do You Have A Website?

What is the goal for your website?

Is your website responsive?

Load Time.

User Experience…

Don’t send people away.

Contacting You.

Heat-Mapping

Re-Evaluate the website and its function

Is Your Content Sharable?

How to improve you website:

1. Make sure it is responsive

2. Have a clear Call to Action

3. Make sure it loads fast

4. Easy to navigate

5. Set measurable goals for growth

6. Track Behaviour via Google Analytics

SMS Marketing

Advertising & Email

Where is the best place to find your customers?

S.M.A.R.T

Where is your energy focused with advertising?

Do you have a clear customer profile

Can you track your ROI from your advertising

Newspaper Advertising vs Online

Please: Ad a Tracking Element!

Social Media Advertising

Google Advertising:

Split Test Advertising

How to improve your Advertising:

1. Evaluate spending for online and offline

2. Add a trackable element (offline especially)

3. Define customer profile

4. Don’t forget about Social & Mobile!

EMAIL MARKETING

Responsive, Trackable & Shareable?

Clear Call to Action in every email.

Have An Email Marketing Funnel

Is your Autoresponder set up?

Email Summary

Make sure your email is responsive

Have a clear Call to Action?

Set up Autoresponder & Funnel

Be Consistent

Be Branded

Search Engine Optimisation

Is your website optimised for SEO?

Local SEO

Local SEO - The 7 Pack

What matters for Local SEO?

Digital Marketing Strategy

Do you have clear goals for you entire online presence?

SWOT

Competitors.

Your Funnel As A Whole

Social Media Marketing

Social Media Reach

Which social networks are you on?

Tools for managing multiple accounts

Social is Good for Lead Gen!

Stop the like and share campaigns!

Frequent & Timely Posts

Ideas for local business on social media

#tag for your business or use #Sligo

Get staff to create content every day

Create a Social Media Strategy

Be consistent & gather leads

Thank You & Please Give Feedback!