Specsavers AdvertBy

RiannaRaymond Valonkorn

We Plan To Combined Two Different Adverts

The plan for our advert is to combined specsavers and the horror themed advert

http://www.youtube.com/watch?v=x89xAXHd2l8

http://www.youtube.com/watch?v=N2oL_gXECtg

How we came up with this idea?

We came up with this idea by browsing for adverts on YouTube

We first saw a Google chrome and SB.TV advert which gave us an idea of a teenage target audience

Then we saw a Phones4U advert which gave us an idea of a horror themed ad

After that we watched a Specsavers ad which had a parody of lynx, so we thought we combined the two

The major competition

The major competition come from large chains such as boots the chemist and vision express. Specsavers are the best optical group in the U.K because they have better deals and also they have celebrities such as Gok Wan who have their brand but are sold under Specsavers.

Adverts

Specsavers adverts get a minimum views of 7,157 to 72,679 a year and when they joint forces with Lynx men's deodorant they received 1,343,148 views within one year

http://www.youtube.com/watch?v=x89xAXHd2l8

General information

USP – Scaring people into buying Specsavers glasses to prevent them from seeing things

Target audience is from 5 years of age (scare young kids to wear their glasses) to 80 years old that wear glasses. We choose this target audience because there is a wide range and different variety of crowds that we believe our advert will entertain and educate them on how important it is to wear glasses if they are prescribed to you.