slideshare spidio overview
TRANSCRIPT
OVERVIEW
• Connected to the 90% online video-ad influenced consumers in India
• Connects Advertisers and Ad agencies to the audience worldwide
• Focuses on seamless, flawless, targeted and quality Ad delivery across screens
• Priced competitively and rich in consumer engagement creativity
• Connected with 500+ deliverable video network publishers around the world
We help clients reach out to their target audience through our exclusive video ads over Wi-Fi and Video-ads-over internet.
Our key audience consists of frequent travelers, mall-goers, café-hoppers etc and hence ads can be targeted basis device, region, time of the day etc
OUR KEY CLIENTS
WiFi Advertising…
Connects…brands to mobile ready, Wi-Fi using audience with smart and creative execution of ideas
Reaches…the audience which is right for your business
Engages…customers with interesting brand propositions with immense possibility of digital integration
Amplifies…communication in unique and highly targeted environments
Analyzes…with real-time reporting for complete transparency and control
PROPERTIES
Airports QSRs Education
Hospitality Retail
WiFi Interstitial + Login Page BannersReach your target audience directly on their mobile based on specific targeting based on Operating System, Nature of device, internet browsers etc.
Airport Hotspots Hotspot Name City
Delhi T3 Delhi
Delhi T1 Delhi
Mumbai T2 & T1 Mumbai
BIAL Bangalore
Hyderabad Airport Hyderabad
Pune Airport Pune
Kolkata Airport Kolkata
Chennai Airport Chennai
Surat Airport Surat
Retail and QSRs
Hotspot Name City
Tata Star Bucks Fort (Mumbai) Mumbai
Tata Starbucks Limited, Select City Walk,Delhi Delhi
Costa Coffee - DLF Courtyard Delhi
Starbucks, Brigade Orion Bangalore
Starbucks, AMBIENCE MALL GGN Gurgaon
Grand Mall, Chennai Chennai
Starbucks, Backstage (Santacruz) Mumbai
Costa Coffee-Inorbit Mall Pune
Costa Coffee - Harrington Road Chennai
District 6 Chennai
Suncorp - REEBOK, Malakpet Hyderabad
Le Mangii, Lower Parel Lower Parel
Krispy Kreme - Phoenix Market City Bangalore
Starbucks, Amanora Mall Pune
Star Bucks, South Ex-2 Delhi
Le Mangii, Powai Powai and many more…
Hospitality
Hotspot Name City
The Beatle Mumbai MumbaiGharanah Chennai
YMCA Delhi DelhiHigh Gates Hotel Bangalore
Class India Mohali
Ramada Jhamshedpur
Home@37 Delhi
JP Hotel Chennai
Ginger, Chandigarh Chandigarh
Tamanna Hospitality Services Pvt Ltd. Pune
Lavasa Ekant-Starlit Resort Pune
VITZ, Ghaziabad Ghaziabad
Lavasa Mercure-Ecotel Pune
YMCA Ahmedabad Ahmedabad
Hotel Fortune – Calicut Ernakulam
Hotel Bhargavi Jaipur
Education Hotspots
Hotspot Name City
Tata Management Training Centre Pune
Bluebells School International New Delhi
GMR Varlakshmi Hyderabad
Mantralay, Govt of Maharashtra Mumbai
Bird Catering and Lounges Private Limited Bangalore
Jain College Hostel-ASP Bangalore
Azim Premji Hostels Bangalore
Technology
• Smart content delivery network optimized to deliver efficiently
• Optimized brand performance with our sophisticated technology to span different screen types and reach precise audience targets
• Cross-platform compatibility for seamless ad delivery
• Advertiser pays only for number of times the video promotions are seen
WiFi Advertising (Airports, Malls, Hotels, QSRs, Colleges)
Brand: RaymondWiFi Advertising at Delhi Airport Terminal 3
Brand: VISAWiFi Advertising at Delhi Airport Terminal 1
WiFi Advertising at a premium QSR in Delhi
Brand: LufthansaWiFi Advertising at Bangalore Airport
Brand: HPWiFi Advertising at Hyderabad Airport
Innovation Possibilities: Amazon Shopping Panel
Reporting Dashboard
• Daily Impressions• Clicks• CTR• CPV• Unique Users• Costs
Login ID/Password will be provided to access all the above
Sample Dashboard– Campaign Summary
Sample- Campaign day wise graphs
We are one of the few technology outfits in India that is a proprietary display platform, a proprietary video ad-platform, a exclusive airport media company, a retargeting company and also a mobile advertising company. And, we provide these services to some of the biggest brands globally.
Why SPIDIO?
Screenshot of Campaigns
04/18/23
Jaguar Trivago
Media case studies
Case Study 1
Branding for American Express
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore AirportsTarget Audience: Businessmen, Senior and Top level executives
Strategy: Promote Co-sponsored travel cards, Sponsor premium WiFi to filter audience (Only targeting users who are ready to pay for WiFi. Running only during peak domestic business hours (6 – 10 pm & 6 – 10 pm)
Targeting: Laptop Users (Device)Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 2Brand Recall for Emirates
Objective: Introducing new flight to Chicago: Reaching out to travelers at New Delhi & Mumbai Airports to stay on top of their mind
Target Audience: Businessmen, Senior and top level executives (International Flyers)Media Strategy: Increasing frequency of campaign during peak hours. Optimizing delivery to achieve
higher CTR’s. Media: Interstitial Airport Hotspot at Mumbai & New Delhi Airports
CTR improved from 10% to 18% through the campaign
Case Study 3Branding for Travel New Zealand
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore AirportsTarget Audience: Businessmen, Senior and Top level executives (International Flyers)
Strategy: Promoting high quality Video and Banners leading to high CTR’s Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 4
Brand Recall for Renault
Objective: Reach out to a section of flyers across New Delhi, Mumbai and Bangalore AirportsTarget Audience: SMB’s, Business Flyers, Frequent Flyers, International Flyers
Media Strategy: Promoting high quality Video and Banners for high brand recallMedia: Interstitial Airport Hotspot at Mumbai, New Delhi, Chennai, Goa & Bangalore Airports
Case Study 5
Branding for CISCOObjective: Reach out to flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executivesMedia Strategy: Promotion of Co-sponsored WiFi for CISCO targeting all users accessing WiFi from
Mobiles, Tablets, Laptops, etc. Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 6
Lufthansa New Routes
Announce New Routes and talk about exceptional service
Objective: Target captive audience at Airports. To announce launch of new routes and talk about Lufthansa’s exceptional service
Establishing Lufthansa as flyers most preferred choice
Results: Targeted approach to focus on International Flyers generated CTR of more than 10%. Thus resulting in increased brand recall.
Case Study 7
Branding for Samsung S5
• Objective: To generate awareness for the New Samsung Galaxy S5 4G, the next generation Smart Phones from Samsung
• Target Audience: Samsung targeted iPhone 4 and above, S3, Notebook and similar range of smart phones
• Result: Significant increase in enquiries about new phone at Samsung desk at Delhi T3 Airport.
W-5/33Gurgaon, Haryana 122010IndiaEmail: [email protected] inquiries: Nikhil Karnani – [email protected]