EMAIL MARKETING@mailer_bob

Every email campaign has three elements• List of email addresses

• Email newsletter

• Report

Email Marketing Basics

• Excel or CSV file format

• One row for each member

• One column for every

information type

List of emails

• HTML format

• Sent as plain text and

HTML (multipart)

• Header, footer and body

• Must have unsubscribe

and web version link

Email Newsletter

Email Newsletter

Report

• Opened

• Clicked

• Unsubscribed

• Bounced

• Complained

Email Marketing softwareThree

elements• List

• Email

• Report

• Sign up to Mailchimp

• Create a campaign

• Create a list

• Create an email

• Send the campaign

• View the report

Create an email marketing campaign

• Opens are tracked with unique invisible pixel (a very small

image)

• Clicks are tracked with unique URL

Tracking opens and clicks

Tracking opens and clicks

Tracking opens and clicks

@mailer_bob

Thank you!