Presented by: Sharon McGlone Senior Account Executive

SlideShareandAmericanExpress

SlideShare is the World’s Largest Presentation Sharing Site:

  One of the Top 100 sites in the World

  65 Million uniques per month

  300 Million page views per month

  Over 30,000 presentations shared daily!!

SlideShare delivers highly engaged Business Professionals

  Members spend an average of 8 minutes & view 20 slides

  SlideShare users are searching for inspiration…

SlideShare’sSocialPower

 Upload and share information – No software to download!

 Share PPTs, Videos, Documents & PDFs as well

 Embed into blogs and sites

 Share on Facebook, Twitter & LinkedIn

 Get feedback from colleagues and other SlideShare members

for owerPoint

SlideShareisSocialMedia

Users can easily embed presentations in other social sites & share them with millions!!

SlideShare’sLinkedIn

SlideShare App

Display presentations, PDF’s or video on your LinkedIn profile

SlideShareisConnected

Users can also join groups, connect with other members & attend events…

Zipcastyournextmeeting

  SlideShare’s one-click online meeting tool   No software to download   Give private or public presentations on SlideShare

Source: comScore

TheSlideShareAudience

•  Young   60.4% are Age 25-44 (136 index)

•  Educated   75.5% are College Grads (155 index)   30.7% have completed Graduate School (227 index)

•  Affluent   37% have Household Incomes of $100K+   16.7% have Investment Portfolios of $250K+ (235 index)   3.4% have Primary Residence of $1MM+ (289 index)   98% made a purchase online in the past 6 months

Source: comScore, Aug 2010

Executives & Decision Makers

•  SlideShare has high composition of C-level Executives and IT Decision Makers

•  Many CEOs share their own content on SlideShare

Decision Makers Index

Other Tech Consulting Services 1585

IT technology consulting services 261 Specify product brands 256 Determine Need 207 Management/Executive Job Title 199 Authorize Business Purchases 188 Specify Vendors/Suppliers 181

Source: comScore, Aug 2010

SMB Audience

 SlideShare has the highest composition of small and medium business owners of any site.

 Many upload content to market their business or download useful content from others.

Small/Medium Businesses Index

Micro Business (1-49 employees) Owners 372

Small Business (1-99 employees) Owners 359 Self-employed 283 Own small business credit card 280

ActiveOnline

  SlideShare’s audience are heavy Internet users and early adopters of new technology

  They’re not just users, they also actively create and participate online

Tech Savvy Index

Use Internet 6 days/week 320 Used blog service/last 6 months 320

Like to try new things 269

First to buy new gadgets 258

Use PDA 206

Use Internet to research major purchase 205

Find Internet easiest way to shop 195

Heavy Internet User 166

Source: comScore, Aug 2010

Heavy Mobile Users

Mobile Products/Services Index

Access Work Email on Mobile Device 1001 Access News on Mobile Device 770 Access Personal Email on Mobile Device 654 Email Photos from Mobile Device/Daily 445 Conduct Searches on Mobile Device 414 Use Text Messaging 355 Own BlackBerry 269

Source: comScore, Aug 2010

  SlideShare users rely heavily on mobile communication for work and personal use   Ability to access information remotely is a key characteristic of SlideShare members   Access SlideShare on smart devices like IPad’s without Flash

Created to engage this premium audience

Broad Reach   Display Ads   Home Page Sponsorship   Custom Content Unit

Social Media Campaigns   Sponsored Contests & Giveaways   Custom Brand Channels

Advertising Opportunities

DisplayAds

728x90 160x600

HomePageSponsorship

300x250 Presentation

Create an “AMEX Home” on SlideShare

•  Subscribing •  Viewing •  Downloading

•  Sharing •  Favoriting •  Commenting

Allow users to engage with your brand by:

Custom Brand Channels

Custom Brand Channels •  Upload marketing materials •  Help content go viral •  Be where people are searching •  Connect with influencers

Social media apps

Presentations/ Whitepapers

Videos

Blog User Gen Presentations

Custom Channel: BlackBerry

Custom Channel: Microsoft Office • Parent’s Toolbox created to engage users • 300M pageviews/2:30 avg. time spent on Channel/ 406 user documents uploaded

Advertising Partners

Summary

 Increase sales and drive new business  Create awareness thru targeted, customizable ad

opportunities  Broad reach of millions of monthly uniques  Strong user engagement  Attractive business/tech-leader audience  “Push” content to where consumers are searching  Post annual reports, statements, etc.  Help company grow by sharing training presentations  Solid ROI

For more information, please contact:

Sharon McGlone Senior Account Executive

SlideShare