slideshare 5 marketing trends not to ignore.young bloods
TRANSCRIPT
RISE OF
CONNECTED MARKETING
t@mtuohy
GAPs digital catalogue
collaborated with
bloggers.
IKEA’s 2013 catalogue app.Scan to unlock
films, photo galleries and
home furnishing
inspiration.
RAIDviewers were
prompted to Shazam the TVC to download the raid application.
Promotional links including link to app
store, ‘Like’ on Facebook and social
sharing.
ADIDAS Neo Adidas window displays featuring interactive touch
screens. QR code connected customers to online site to continue shopping on their smartphones.
MULTI - SCREEENING
t@mtuohy
GOAB is a TV Concept
Experience, connecting the
TV and the second screen in a more engaging and interactive
manner.
Starbucks has teamed up with Square. Customers can now pay at numerous
locations using just the Square smartphone app.
Watch for eBay, is an app that enables tablet owners to
purchase items related directly to the
television program they're currently
viewing.
Brands
STOP
Advertising
t@mtuohy
Visa GO program offered people tools to inspire (and purchase) from interactive
banner ads.
Pepsi PulseSocial sites run
by consumer generated content.