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<ul><li> 1. Kaitlyn Shire Professor KlinkowsteinSelected Business Article:What the sleep doctors wont tell youhttp://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter</li></ul> <p> 2. Kaitlyn Shire Professor Klinkowstein 3. Kaitlyn Shire Professor Klinkowstein Pulling an all nighter is risky 4. Kaitlyn Shire Professor Klinkowstein Keep warm, drink coffee,prepare 5. Kaitlyn Shire Professor Klinkowstein Nourish yourself, eat protein 6. Kaitlyn Shire Professor KlinkowsteinSetting / Activity for EthnographicObservation:Students preparing for exams 7. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 8. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 9. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 10. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 11. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 12. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 13. Kaitlyn Shire Professor KlinkowsteinEthnographic Research, tired students at the gym in the morning. 14. Kaitlyn Shire Professor KlinkowsteinEthnographic Research Observations Most people at the gym in themorning are tired even beforetheir workout. 15. Kaitlyn Shire Professor KlinkowsetinEthnographic Research Observations I witnessed people walking intothe gym yawning and looking as ifthey just woke up. 16. Kaitlyn Shire Professor KlinkowsteinEthnographic Research Observations After people at the gym finishedrunning, many grabbed theirwater bottle to rehydrate beforemoving on. 17. Kaitlyn Shire Professor KlinkowsteinEthnographic Research Observations Many people chose to sit on thechairs outside of the work outarea before walking home. 18. Kaitlyn Shire Professor KlinkowsteinEthnographic Research Observations Almost everyone walking outwas sweaty and partially out ofbreath. 19. Kaitlyn Shire Professor KlinkowsteinEthnographic Research Findings Before and after working out,people appear to be tired. 20. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryIDEO TSA Project IDEO had to make airport checkpoints a calmer environment forpassengers to make potentialthreats stand out. 21. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryIDEO TSA Project A training system was designed forTSOs to emphasize the study ofhuman behaviors 22. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryIDEO TSA Project TSA was designed to help us neverforget 9/11. 23. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryEthnographic Research- Who arethe users? Ethnographic research isessential to the design researchprocess. 24. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryEthnographic Research- Who arethe users? IDEO observed and interviewedpassengers at TSA to have a betterunderstanding of the culture. 25. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryEthnographic Research- Who arethe users? The findings led IDEO to changethe physical layout of the airportand lobby. 26. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryGoing Deeper, Seeing Further Ethnographic researchers need tolook for less obvious ways toinform our thinking. 27. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryGoing Deeper, Seeing Further By listening to people interact,watch their behavior, and studytheir culture we see the world theway they do. 28. Kaitlyn Shire Professor KlinkowsteinEthnographic Reading SummaryGoing Deeper, Seeing Further Ethnographic research must keepevolving as we do, because aspeople change, so do theirneeds. 29. Kaitlyn Shire Professor KlinkowsteinTagline Research Coca-Cola refreshes you best.Coca-Cola Share moments. Share life-Kodak Eat fresh- Subway 30. Kaitlyn Shire Professor KlinkowsteinNew Tagline Sleep well. 31. Kaitlyn Shire Professor KlinkowsteinRaw Background Images 32. Kaitlyn Shire Professor KlinkowsteinBlurred Background Images 33. Kaitlyn Shire Professor KlinkowsteinImage and Tagline Study 34. Kaitlyn Shire Professor Klinkowstein App Sound Touch Better grades Improved mental health Improved physical health 35. Kaitlyn Shire Professor Klinkowstein 36. Kaitlyn Shire Professor Klinkowstein 37. Kaitlyn Shire Professor Klinkowstein 38. Kaitlyn Shire Professor Klinkowstein </p>