slides from the webinar are available online
TRANSCRIPT
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Generate Revenue from Apps
By RAD-INFO & HyperOffice, 2006
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tom peters of in search of excellence wrote:The Incredible, Wild, Whacky, Scary, Super Cool Future … and Why We’re Not Even Remotely Prepared, and What We Can Do About It, for the Sake of Our Careers, Work
and Organizations: A Musing on Strategies, Tactics, Attitudes, Tips, and
General Observations, Such as … Why scale economies are over-rated, How to beat Wal*Mart, Why All MBA
Programs Should Be Closed, Why Only Freaks Get Things Done (in Freaky Times), Why Outrageously Audacious Devotion
to Game-changing Innovation Is the Premier Survival Requisite,
Why Women Are Better Leaders Than Men (and They Also Buy Everything, Though Just Try Telling That to the World’s Advertising
“Geniuses”), and How UPS & IBM Are Actually All About Love!
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Then: CEO, CTO, CFO, COONow: CMO, CCO, CRO, CPO
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chief Marketing officerchief Customer officer chief Revenue officer chief People officer
* maybe have someone in charge of FUN!
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“A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this
approach will ultimately render them obsolete.
Only the constant pursuit of
innovation can ensure long-term success.” —Daniel Muzyka, Dean, Sauder
School of Business, Univ of British Columbia (FT/09.17.04)
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Triple PlayQuad Play
3 Year ContractsTele-Marketing
$100M in Advertising
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$15 DSL
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$15 DSL
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You Cannot Compete on Price!
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Delta3, 4Q05: $9M Revenue,
$22,000 income -you can’t compete
on price
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Do you understand Business Mantra #1
of the ’00s? DON’T TRY TO COMPETE
WITH WAL*MART ON PRICE
OR CHINA ON COST- tom peters
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Aim for Remarkable!
or Bookmark-able
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Get Betteror
Get Different
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Stand-AloneConnectivity
Sales are coming to a
close!
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Layer 7!It’s all about the
AppLayer 7!
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e-mail = appIM / chat = app
skype = app
Broadband Penetration is all about applications. It’s about what people can do with the access, not the access itself.
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You Think You Can’t Sell Apps?
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BlackBerrySugarCRMMS Office
LotuseBackUp
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What are You Selling?
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You Should be Selling
• Communication
• Connection
• Collaboration
• Sharing
• Productivity
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Maslow says Connection => key need
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Social Media = Web 2.0
• Flickr
• YouTube
• MySpace
• Y!360 – Keep your friends/family connected to you.– Share what matters to you– Control who sees what
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Grass-roots,community building,
picnics,gatherings …
WOMA
WOMA is word of mouth advertising; sneezing
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Help Them Connect
First and foremost with email – the original killer app!
1. Hosted email2. web mail3. Secure email4. Archived email5. Mobility Mail6. WEP-enabled email
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Help Them Connect 2
It starts with email, then IM, then a website.• Community Intranet - events, videos, pix
– Registered users only (so you have a database to send your newsletter to).
• Photo albums• Classified ads • Blogs• Podcasts
– (audioblog.com, audiocast.com, pod-serve.com)
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*** Teach them How to Connect!
Seminars, classes, HOWTO’s, streaming video, on-site.
Purple idea: Tupperware parties?
How about selling iPods, wi-fi, VoIP, digital cameras, PC accessories like webcams & mikes via
the Tupperware method? Teach how to use, upload, create, share, connect…
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People want to meet others, connect, and share
• MySpace.com is Top 10 at Alexa
• Match.com & Friendster - both in Top 30
• Craigslist - in Top 50
• Facebook - in Top 50
• Orkut - in Top 50– This is what drives BB Penetration!
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They Want their Opinion to Count
»Epinions»HomeThinking»Amazon Reviews»Digg.com»Del.ico.us»Blogs, podcasts»Web polls
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They Want to Buy/Sell
– eBay– Craigslist– Y! Classifieds– Google base
• Isn’t Classifieds an App you can add to your website?
• Allow Photos• Connect Skype to it
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Apps that Work
• SalesForce.com• SugarCRM.org• BlackBerry• Funambol*• HyperOffice• Content Mgmt• MySQL• E-classifieds.net• Hotscripts.com
*mobile open source
• ThinkOffice.com• Whiteboard.com• Vyew.com*• Firefox, Mozilla, Sunbird• eBackUp• HostedPBX• OpenOffice• Asterisk• Skype
*web meetings
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More Apps
• Social media: Digg, Last.fm, Newsvine, Tagworld, YouTube, and Yahoo
• Mashups and Filters: Bloglines, Eurekster, Simply Hired, Technorati, Trulia, and Google
• New Phone: Fonality, SIPphone, Iotum, Vivox, and Skype• WebTop: JotSpot, 30Boxes, 37Signals, Writely, Zimbra and
Microsoft • (Zimbra is online email powered with AJAX)• Under the Hodd: Brightcove, Jigsaw, SimpleFeed,
SalesForce.com, SixApart, and Amazon.com
• From Business 2.0 March 2006
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“The most successful people are those who are good at Plan B.” —James Yorke, mathematician, on chaos theory
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Strategy + Systems + People +Passion + Execution
= Success
(the E-Myth plus some)
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•Customer Retention•Customer Loyalty•Innovation•Employee Motivation
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Find the PAIN
that is whereOpportunity
lies.
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Seth Godin from Purple Cows:
“Designing ANYTHING for the masses is silly. Why? Because the masses don’t buy stuff any more. The edges do.”
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•Sell what people are buying •Focus on the early adopters and sneezers •Make it remarkable enough for them to pay attention •Make it easy for them to spread •Let it work its own way to the mass market.
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Market Penetration is from the edge:
Technophiles & Early Adopters try stuff first.• If it is remarkable, they remark on it…• they sneeze to their friends
• --> WOMA. Buzz.(Just capturing T&EA would be HUGE!)
• The Mainstream comes later.• But by then, there are many competitors.• Niche marketing. Verticals.
• women, hispanic, elderly/boomers• Positioning. Marketing. Branding.
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Tom Peters on Excellence2006
1. A Bias For Action Is Job One! (Construct a Discipline/Culture of EXECUTION!) 2. DECENTRALIZATION! ACCOUNTABILITY! (Tom’s “Top Two”, 1965-2005.)3. Fail. Forward. Fast. (“Reward Excellent Failures, Punish Mediocre Successes.”)4. “Metabolic Management” Matters! (Hustle! Adapt! EAT CHANGE! Win the “O.O.D.A. Loop” War—Confuse Your Competitors!)5. INNOVATE or Die. (“Game-changers” or Bust! Lead the Customer! Just
Shout “NO” to Imitation!)6. A Damn Good Product. (Pursue “Dramatic Difference.”)7. A Damn Cool Product. (Design Rules!)8. Ride the Value Added Curve to the Sky! (Sell “GamechangerSolutions”;
Provide “Scintillating Experiences”; Become a “Dream Merchant”; Strive to Be a “Lovemark.”)
9. Relentlessly Pursue the “Big Two” Markets. (WOMEN Buy Everything BOOMERS & GEEZERS Have All the Money!) 10. Best “Talent”/Roster Wins! (HR Rules! Everyone a Leader! Women
Lead Best! “Weird” Matters Most! A Workplace to Brag About! Educate for Creativity!)
11. Demanded: Radical Technology Strategies! (“Incrementalism” Is for Wimps!)
12. Hard Is Soft! Soft Is Hard! (People! Passion! Enthusiasm! Wow! INTEGRITY! TRUST! Good Citizenship.)
13. Accept No Less Than EXCELLENCE! (Excellence, Pursuit thereof, Is the #1 Thing That Vaults Us Out of Bed in the Morning)
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Thanks for Listening
Take one idea and use it!RAD-INFO, Inc. is available to
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