slide title in capitals 44 pt slide subtitle 20 pt ericsson labs open innovation mobila...
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Slide titleIn CAPITALS
44 pt
Slide subtitle 20 pt
ERICSSON LABSopen innovationmobila tjänsteplattformar, Skellefteå, 091006
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Table of contents
› Support for open innovation
› Offering to developers
› Business Dilemmas
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Create your innovation
Creativity is in the crowd
Labs – Portal and back-end system for open innovation
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Developers dilemma
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
OperatorOperatorOperatorOperator
MMSC
HSSCSCF
SBGPGMIMS
coreNNI
UNI
WAP-PUSHNAT/FW
MediaGateway
Media & ApplicationServersMPS
SMC-CCharging
MRFP
Hosting server CellID dB
RecommendationMaps
Service Providers
Fragmentation, operator reach, technology complexity & access
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Ericsson Simplifies
Capability Provider
Operator
Ericsson LabsEricsson Developer Connection (EDC)
Operator
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
Ericsson IPX(MM Brokering)
Fragmentation, operator reach, technology complexity & access
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Multi Media Brokering (IPX)
• SMS• MMS
Messaging
• Position information
• IP mapping
User information
• Premium SMS• WAP Dialogue
Payment
Global operator reach and Commercial API’s
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Simplicity for Experimental Developers
CapabilityProviders
Operators
Ericsson Labs
Beta InternetEnablers
Beta TelecomEnablers
You
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
Beta enablers, live test, integration with IPX
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Create your innovation
Knowledge building Innovation Business building
ü Learn what it takes to produce cutting-edge applications
ü Build your innovation on top of Ericsson open beta enablers
ü Find and understand business opportunities
Labs is an initiative for open innovation by Ericsson Research
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Target group
Developers, developers, developers.... And that means YOU!
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Developer Offering
Development support Hosting & Test Showroom
Applications
ü API’s and coding resources ü Tutorials & Forumsü Tools & back-end enablers
ü Deployment ü Application serversü Testing & evaluation
ü Publish in appstoresü Feedback
Download – Create – Upload – Publish – Evaluate
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Developers
Enabler API offeringsto empower developers
Many cutting-edge technologies for mobile, web and IPTV
API examples
Streaming
IPTV
Positioning
Maps
Messaging
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
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© Ericsson AB 2009
Business dilemmas
› Curse of scale
› Curse of platform fragmentation
› Curse of revenue sharing
Mitigation required – how? Interest from SMEs for small scale with limited SLA?
Brand
OS
Model
OS
Model
Model
Cost
Volume/SLA
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
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Commercialhttp://www.ericsson.com/developer