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SlideShare for Gov Agencies & Non ProfitsRashmi Sinha, SlideShareOn Twitter: #slidesharenp

What is SlideShare? Worlds largest community for sharing presentations

Who is on SlideShare?Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine.50,000 slideshows uploaded weekly Average time on site = 8 minutesAverage of 20 slides viewed per visit

*Quantcast May 2010**SlideShare User Survey Fall 2009

Why Share?Send links to large files (instead of email)Embed in your blog or websitePost to Facebook, Twitter

From Padmasree: CTO of Cisco

From US Navy

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Upload all your contentCreate new content or repurpose archived contentPresentations VideosWebinarsCase StudiesWhite PapersBrochures

Spread the WordPost links to Twitter, Facebook, Google Buzz or DeliciousEmail your friendsEmbed in blogsGet the ball rolling

Help your content go viralPopular users encourage their Twitter followers to retweet, or reshare

They engage people in discussions about content

Answer comments

Thank people who favorite

Rank high for your keywords in search (SEO Value)Over half of traffic comes to SlideShare through a search for information on a business or technology related topicGo where your clients are researching solutions to their problems!

Leverage LinkedInUse SlideShare App to showcase your content on your LinkedIn profileFind content from your LinkedIn networkFavorite presentations

Connect with InfluencersEngage with the SlideShare communityFavorite and comment on others contentSubscribe to other people. They may subscribe to you, driving viewsIf your content gets a lot of views & favorites it could be featured on the homepage

Capture Leads on SlideShareUse LeadShare to capture leads on all content uploaded to SlideShareCustomizable formWorks on embedsMore later in presentation Channel is a social microsite for your content & branding within the SlideShare community

Quick tips for getting popularUse a catchy titleUse a striking first slideStart the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)Reply to commentsThank anyone who favoritesEncourage people to follow you on SlideShare

How to measure successViews on site, on embedsEngagement metrics: Favorites, Comments, Downloads, SharesViral Metrics: Shares on Facebook, Tweets, Other Social Metrics

Case Study: How Whitehouse uses SlideShare

The White House channel

On Facebook

Document on Facebook

On Twitter

On the White House Blog

Gov Copyright

Multiple Languages

Text for each language

SlideShare Gov Pack: For Gov / Public AgenciesSpecial TOSNo adsGov CopyrightCustomized look & feelCustomized categories

Best practices: State of Utah

Best Practices: US Navy

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