INTERNATIONAL INSTITUTE OF CHRISTIAN DISCIPLESHIP

Equipping members for Global Mission and Outreach

General Conference Sabbath School and Personal Ministries

Community Services & Urban Ministry Certification ProgramModule Syllabus & Teaching Notes

CS 03 Performance Measurement for Effective Ministry

2 contact hours

Developed by Sung Kwon, MPAExecutive Director, North American Division

Adventist Community Services

©2011 General Conference of Seventh-day Adventists®

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Table of Contents

PageForward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Module Description. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

How to Use the Module Materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Module Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Textbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Student Requirements for the Module . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Outline and Notes for the Module . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Source of Further Enrichment and Equipping. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Reference Books and Extra Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

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Forward

What is International Institute of Christian Discipleship (IICD), and how this module fits in the IICD Community Services & Urban Ministry Curriculum:The International Institute of Christian Discipleship (IICD) is a component of the General Conference Sabbath School and Personal Ministries Department. IICD is an umbrella under which various types of training can be offered online that will fit within the purview of religious education, church leadership, global mission, and outreach. This module contains teaching notes and an accompanying PowerPoint presentation that instructors anywhere in the world can adapt and present to locals who desire to be better equipped to serve their communities. However, these modules are not restricted to teachers. Anyone can read the notes and learn much about community service. For more information, go to www.sabbathschoolpersonalministries.org, and click on Personal Ministries and then on International Institute of Christian Ministries.

This module is part of the curriculum for the International Institute of Christian Discipleship (IICD) certificate in Community Services & Urban Ministry. The curriculum lays the groundwork for community-based ministry, whether it be from a local church or from a nonprofit organization.

The North American Division Nonprofit Leadership Certification Program (NLCP) provides the coursework for further study in community-based ministry, which goes into greater depth, detail, and breadth. Certification at this level consists of attending classes for approximately 80 contact hours, spread out over two separate entire weeks. For more information go to www.communityservices.org.

Module DescriptionAfter a church or nonprofit organization develops and implements a program and strategic plan to serve its community, it is important to determine if the resulting ministry is effective or not, and whether it will be

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viable in the future. This module will present information on how to measure program effectiveness.

How to use the module materials:Module Syllabus and Teaching Notes: This material contains the talking points for your presentation, which are structured around the accompanying PowerPoint slides.

PowerPoint slides: The slides help reinforce the talking points, and are closely coordinated with them.

PowerPoint slide handouts: If possible, it is helpful for the students to have a copy of the PowerPoint slides (3 slides/page) with lines to the side of them to take notes.

W.K. Kellogg Foundation Logic To provide valuable background for teaching Model Development Guide: this module, read the document included in the

materials for this seminar—a PDF entitled W.K. Kellogg Foundation Logic Model Development Guide. (Included with permission from Kellogg Foundation.) This document is also available from the link below:

http://www.uwsa.edu/edi/grants/Kellogg_Logic_Model.pdf

Materials you will need for your presentation:* Module Syllabus and Teaching Notes * The PowerPoint presentation.* If possible - Handout format of the PowerPoint presentation – 3 slides/page* “Church Strategic Planning Process Worksheet” for each student

Module Objectives

At the conclusion of this module participants will be able to:

(Know) Define evaluation.

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Describe what evaluation measures. Analyze the relationship of performance measurement to the elements

in a program cycle. Explain why program measurement is important. Recognize the role of value structure in performance measurement. Give examples of a value structure. Describe the five elements of the Theory of Change: Logic Model

developed by the Kellogg Foundation. Apply the Kellogg Logic model to measure organizational

performance. Define formative and summative evaluation.

(Feel)• Be open to addressing societal change.• Be willing to allow their programs to be measured at all levels.• Demonstrate commitment to going beyond merely counting outputs,

and desiring to measure outcomes and impacts as well.

(Do)• Express their next steps toward instituting performance measurement

in their community-based ministry program to enhance their organization’s ability to deliver on its mission.

Textbooks

W.K. Kellogg Foundation Logic Model Development Guide, by W.K. Kellogg Foundation. (Included in module materials.)

Spitzer, Dean R., Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success, AMACOM, 2007

Student Requirements for the Module

1. Attend all the classes and participate in the group activities.2. Read Transforming Performance Measurement. Become acquainted

with Kellogg Foundation Logic Model Development Guide, and the resources/tools it contains.

3. Write a paragraph that expresses your next steps in carrying out in your local church/organization what you learned in this module.

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Outline and Notes for the Module

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Slide Commentary

1. Performance Measurement for Effective Ministry

Have you wondered if your ministry is effective or not? Whether your ministry will be viable in the future? How do you know if you are effective or not? We can’t do “same old, same old” all the time and expect to have any impact in our communities through our ministry, not to mention personal spiritual growth.

2. Performance Measurement for Effective Ministry

We are living in an emerging world and change is inevitable (Tierney, 2006). There are demands that churches and para-church organizations should demonstrate the results they have an impact on, not just do events and activities. Church is not exempt from the pressure to discover which ministry or service really makes a difference in the community development or an individual’s life. Stakeholders want performance measures so they can hold church leadership accountable, and it is the same for private and public sector leadership.

3.Defintions of Evaluation

1. Want to know what worked2. Want to know the value of something in

relation to the overall operation of a program

Do both formative and summative evaluation for future development. (“Formative” and “summative” will be explained with slide 7.)

4. What Evaluation Measures

5. Definitions of Measurement

Read Slide

Read Slide

6. Measure Three Variables

Efficiency: Cost, Time, Results

Effectiveness: Have participants absorbed and applied their new knowledge?

Impact: The long-term effect of the program. If post-program testing demonstrates behavior change, the program has had the desired impact. Evaluators sometimes underestimate the importance of assessing impact over time.

They move on to other projects and responsibilities, and neglect to follow up. This can be a big mistake, especially when budget time comes around, and managers must make decisions about cutting or

Source of Further Enrichment & Equipping

Participants are strongly encouraged to attend Levels I and II, Basic and Advanced Curriculum, of The North American Division Nonprofit Leadership Certificate Program (go to www.communityservices.org) where they will further explore and discuss the process of strategic planning and program development for church and community-based ministry, along with other important components of holistic ministry. Also, ADRA International provides a curriculum for an advanced level of preparation in social ministry via the ADRA Professional Leadership Institute (APLI). This institute consists of graduate level modules in areas of emergency relief, rehabilitation, health, education, and sustainable development. For more information, contact Herb Eisele at Herbert.Eisele@adra.org.

References and Extra Reading

Anderson, A. A. (2000). The community builder's approach to theory of change.

Behn, R. D. (2001). Rethinking democratic accountability: Brookings Institution Press.

Brinckerhoff, P. C. (2002). Mission-based marketing: An organizational development workbook: Wiley.

Collins, J. (2001). Good to great: Why some companies make a leap...and others don't: ParperBusiness.

Collins, J. (2004). Built to last: Successful habits of visionary companies: HarperBusiness.

Covey, S. R. (2004). The 8th habit. New York: Free Press.

Daw, J. (2006). Cause marketing for nonprofits: Partner for purpose, passion, and profits: Wiley.

Drucker, P. F. (2007). Managing in the next society (2nd Revised Edition ed.). Burlington: Butterworth-Heinemann.

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Fixler, J. F. (2008). Boomer volunteer engagement. Bloomington: AuthorHouse.

Foundation, W. K. K. (2004). Logic model development guide.

Gajewski, M. (2008). Young professionals speak UP on the nonprofit leadership deficit. NP 2020.

Hatry, H. P. (2007). Performance measurement: Getting results: Urban Institute Press.

Kirkpatrick, Donald L. & Kirkpatrick, James D. (2006). Evaluating training programs: The four levels (3rd Edition). San Francisco, CA: Berrett-Koehler Publishers, Inc.

Livermore, D. A. (2009). Christianity and culture. Grand Rapid, MI: Baker Academic.

Pink, D. H. (2006). A whole new mind: Why right-brainers will rule the future: Riverhead Trade.

Rogers, G. (2006). Holistic ministry and cross-cultural mission in Luke-Acts: Mission and Ministry Resources.

Tierney, T. J. (2006). The Leadership Deficit. Stanford Social Innovation Review.

Tzu, S. (2009). The art of war: CreateSpace.

Vern L. Bengston, D. G., Norella Putney, Merril Silverstein (Ed.). (2008). Handbook of theories of aging (2nd ed.): Springer Publishing Company.

Wing, Kennard T., T. H. P., & Blackwood, Amy. (2008). Nonprofit almanac 2008: Urban Institute Press.

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