Slide presentation

AD CAMPAIGN

Promoting love for oreo cookies

original ad CLOSER LOOK

design

White elements join the separate cookies as white stuff does. Simple white strokes.

extra elements

The Oreo cookies are personalizing a couple in love. Their cartoonish look it’s due to the composition of flat figures.

oreo characters

tYPOGRAPHY

SANS SERIF TYPETypography is characterized by its handwritten style. This feature adds a fun look to the ad. Type’s style also combines with white strokes.

white & blue

COLOR

These two colors were taken from the logo to create the background and extra elements.

Beige & BrownBeige details create contrast with the dark brown cookie. Red cheeks enhances feminity.

NEW ad CLOSER LOOK

CONSISTENCIES

Extra elementsWhite elements are consitent to the original ad because they attain the same purpose in design and message.

Oreo charactersThe same Oreo characters are featuring in this ad. This time, their relationship got really serious.

CONSISTENCIES

TypographyHandwritten typography is consistent to original ad in weight, size, and color.

ColorsThough there is a variation in the hue of blue, White and blue always derivate from the logo.