slide 1 ladbrokes worldwide betting christopher bell - ceo ubs – las vegas september 2005
TRANSCRIPT
Slide 1
Ladbrokes Worldwide BettingChristopher Bell - CEO
UBS – Las Vegas September 2005
Slide 2
Europe’s biggest betting and gaming brand
– Market-leading retail operator
– First bet taken in 1886– Largest retail estate in the world – 2571 shops
– Global operator - licensed in 13 administrations
– Casinos, Betting Shops, Pools, Stadia, Lotteries– Cutting edge implementation of new technologies &
products
– Betting and Gaming arm of Hilton Group Plc
– UK FTSE 100 company– Market Capitalisation of £5 billion.
Slide 3
One Brand - many channels
– The Bricks:
– Retail Estate
– Telephone Betting
– The Clicks:
– Internet
– Mobile Phones / Wireless
– Digital interactive TV.
Slide 4
UK Brand Power*
SEX AGE
MALE FEMALE 18-34 35-54 55+
Ladbrokes 85% 80% 80% 84% 82%
William Hill
82% 73% 70% 80% 81%
Coral 71% 55% 52% 69% 65%
Betfair 14% 2% 10% 8% 5%
Source: TNS Omnibus
Sample Size: 2059 Adults aged 18+
Fieldwork Dates 15th – 19th April 2005
Q: Which of the following betting companies have you heard of?
* Brand power = prompted brand awareness
Slide 5
Retail outlets
– UK 2,123
– Belgium 305
– Ireland 143
Slide 6
– Market leading technology
– New concept shops
– Ladbrokes Xtra TV channel
– Total Betting Service
– Spreading into Europe.
Leading the retail betting revolution
Slide 7
Wide range of online products
– Online products:
– Sportsbook
– Casino
– Soft Games
– Lotteries
– Poker
– Localised to 13 language groups
Slide 8
Sportsbook characterised by constant innovation
– Ladbrokes Financials
– Bet-In-Play application
– European Sportsbook
– ….delivering rapid growth!
Slide 9
Ladbrokes Poker dominates the European scene
– Award winning website
– Independent player network– No shared users
– Direct interaction with players
– Poker Million, Poker Cruise & LEOCOP
– Strong consumer community key to future growth.
Slide 10
The Total Betting Service
– One Customer – one account.
– One brand – three channels
– Retail
– Telephone Betting
– Online
Slide 11
Strongest product range, first choice for customers
– Using advanced CRM software we can pin point our customers
– Ability to communicate from a precise knowledge of customer activities
– Cross-selling to lock in loyalty through convenience. Casino Customer
Poker
Telephone
Retail
Games
Sportsbook
Slide 12
Focus on delivering highest retention rates
Lose $x + no further play?
Withdraw to $x + no further play?
Not played for x days/ balance < $0?
Customer segmentIdentify trigger point
LAPSED PLAYER
High value segments
Med/low valuesegments
Trigger EM/SMS
Follow up TM Follow up EM 2
Quarterly DM?
Trigger EM/SMS
Slide 13
Taking on the global challenge
– Approximately half all online customers are non-UK
– Brand and localised products in key markets
– Most well known foreign brand in Northern Europe and Far East
– Strong growth from market partnerships across Southern Europe
– International development is key to future growth
Slide 14
Whatever happened to Free Trade….?
– Ladbrokes contesting rights to compete across the world
– Activity in Holland, Sweden, Germany, Finland, Italy, Spain, South Africa, China.
– Well positioned to take advantage of opportunities in the EU…
– …but state monopolies will fight every step of their retreat
– UK regulation and liberalisation policy is likely to spread through Europe and beyond.
Slide 15
120 years of history… but what next?
– Total focus on delivering best returns
– Aggressively campaigning in Europe and elsewhere to open up new markets
– Online – Further develop innovative portfolio to secure market leadership
– Continue strong focus on staff development and customer relations.