sleep

Kaitlyn Shire Professor Klinkowstein

Selected Business Article:

What the sleep doctors won’t tell you

http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter


• Pulling an all nighter is risky


• Keep warm, drink coffee, prepare


• Nourish yourself, eat protein


Setting / Activity for Ethnographic Observation:

Students preparing for exams


Ethnographic Research, tired students at the gym in the morning.


• Most people at the gym in the morning are tired even before their workout.

Ethnographic Research Observations

Kaitlyn Shire Professor Klinkowsetin

• I witnessed people walking into the gym yawning and looking as if they just woke up.



• After people at the gym finished running, many grabbed their water bottle to rehydrate before moving on.



• Many people chose to sit on the chairs outside of the work out area before walking home.



• Almost everyone walking out was sweaty and partially out of breath.



• Before and after working out, people appear to be tired.

Ethnographic Research Findings


IDEO TSA Project

• IDEO had to make airport check points a calmer environment for passengers to make potential threats stand out.

Ethnographic Reading Summary


IDEO TSA Project

• A training system was designed for TSO’s to emphasize the study of human behaviors



IDEO TSA Project

• TSA was designed to help us never forget 9/11.



Ethnographic Research- Who are the users?

• Ethnographic research is essential to the design research process.




• IDEO observed and interviewed passengers at TSA to have a better understanding of the culture.




• The findings led IDEO to change the physical layout of the airport and lobby.



Going Deeper, Seeing Further

• Ethnographic researchers need to look for less obvious ways to inform our thinking.




• By listening to people interact, watch their behavior, and study their culture we see the world the way they do.




• Ethnographic research must keep evolving as we do, because as people change, so do their needs.



• “Coca-Cola refreshes you best.” – Coca-Cola

• “Share moments. Share life”- Kodak

• “Eat fresh”- Subway

Tagline Research


• “Sleep well.”

New Tagline


Raw Background Images


Blurred Background Images

Kaitlyn Shire

Image and Tagline Study

sleep

Design