sleek company presentation

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Presented by

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Ö Greet Immediately.Ö Give Consumer Space.Ö Connect with Consumer.Ö Active Listening.Ö Think Consumer.Ö Make Need Offer.Ö Ask for the Order.

SLEEK SEVEN NORMS

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Sleek was the first modular kitchen brand to bring wire baskets to India. Sleek is a specialist in kitchen accessories, appliances & modular kitchens.

COMPANY PROFILESleek International has made giant strides from being a basket manufacturer in 1993 to a complete kitchen solution provider. Sleek has witnessed tremendous growth ever since. Sleek's core competency translates into increased customer satisfaction, better innovations and higher value, both in quality and craftsmanship. Sleek has also tied up with the best in kitchen brands, namely Sige, Tecnoinox, Falmec, BC3 Cocinas…etc. in order to bring global standards to Indian kitchens. With over 25000 kitchens installed annually, and components supplied to over 9 lakh households every year, Sleek has proven its claim of being India’s most popular brand.

About Us

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QUALITY STATEMENTQUALITY STATEMENT Dream kitchens for every Indian Dream kitchens for every Indian

Our Our MissionMission To bring you the world’s finest in modular kitchens. To bring you the world’s finest in modular kitchens.

Our Our VisionVision To design kitchens that are creative, distinctive, and unique To design kitchens that are creative, distinctive, and unique expressions of your lifestyle, while also allowing you the choice of expressions of your lifestyle, while also allowing you the choice of designing your own kitchen through the provision of the best designing your own kitchen through the provision of the best components available.components available.

Our Our GoalGoal-To provide the best in the modular kitchen category-To provide the best in the modular kitchen category-To offer an exhaustive range of accessories, appliances and -To offer an exhaustive range of accessories, appliances and kitchens.kitchens.-To exceed consumer expectations-To exceed consumer expectations-To provide efficient and prompt after-sales service-To provide efficient and prompt after-sales service

Our Our PromisePromiseTo consistently deliver the latest products, while achieving progress To consistently deliver the latest products, while achieving progress through design, innovation and improvement.through design, innovation and improvement.

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OUR JOURNEY1996

• The journey begun with the marketing of plastic coated wire baskets for household usage.

1998• The launch of Sleek Kitchen Accessories. Gradually, the  pioneer standardized the accessories industry; making standard products available at most modular kitchen outlets and hardware stores.

2000 • Achieved market leader status in kitchen accessories, spreading its network across the country. • Product range expanded to offer everything necessary for the complete kitchen– cutlery trays, storage units or utility shelves, wire baskets or merry-go-rounds. • Import of appliances and hardware extending to hobs, chimneys, utility shelves and exclusive hardware and fittings. • Establishment of the First Franchisee outlet of Sleek Kitchen World – Status, in    Borivali, Mumbai.

2002 • Pioneered the ‘Total Kitchen Solution Provider’ concept by setting up its own manufacturing units and mastering the design installation process.

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2004• The leader in the ‘Total Kitchen Solution Provider’ category. • The largest accessories manufacturer and supplier across the country.• Installations reach the 7,500 kitchens per annum mark. Now in the year 2010 it is 20,000 per annum.• Establishment of the Second Franchisee outlet of Sleek Kitchen World– Silverline, in Powai, Mumbai.

2006-2007•Various Outlets established across India - Pune, Ghaziabad, Bangalore, Hyderbad, New Bombay.•Sleek in collaboration with various top brands started shop in shop.•In the first year it started with 5 store with @home brand.•Second year 12 more stores were started in collaboration with home and croma brand.•Third year more 10 store came into existence in collaboration with brands like hypercity, Lifestyle, Off the shelves.•Now in all there are 28 shop galleries in top of the line retail outlets.

2008•Sleek started its first panel processing base exclusively for shutters and carcass with Sleek Furnitech in Udaipur.• Sleek also was associated with one of the India's most respected and powerful    brands - Kitchen Grace, for supplying the hing end high to the consumers.

2009• Company has been awarded credential ISO 9001-2008.

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• Mr. T. T. Ahuja    Chairman   • Mr. Rajesh T. Ahuja    Director Corporate Affairs

• Mr. Monesh T. Ahuja    CEO        • Mr.Jayraj Nair    Vice President - Marketing

• Mr. Deepak Sapru    Vice President - Retails and Arch-Builder Dept

• Mr. Ritesh Jain    Vice President - ERB Division 

• Mr. Anup Nair    Sr. Manager Operations

• Mr. Mohan Reddy    Factory Operational Manager    • Mr. Shripad Sawant    Technical Manager (Accessories)

• Ms. Bharti Shah    Design Center Manager

• Ms. Mary Rane   AGM

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Sleek has an experience of over 15 years in the modular kitchen industry and hence understands the consumer’s taste very well. Sleek also has an in house team of designing professionals. From customized kitchen solutions within a budget to easy installment of the kitchen, Sleek stands true to its specialist image.

Sleek is a specialist in kitchen solutions. From kitchen accessories to appliances to complete modular kitchens, Sleek provides everything you need, to transform your kitchen into a specialist kitchen.

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• Over seven years of experience in this still nascent industry• A professional team of Interior Designers with  Specialisations in Kitchen Designing• Use of Ergonomics – a scientific method of designing  interiors• One of the largest manufacturers and marketers of kitchen accessories and products in India• Over 25,000 kitchens installed across India and abroad per annum• A network of over 450 Sleek dealers across India selling average of 20,000 kitchens and components for over 9 lakh kitchens every year• A widespread dealer network that affords prompt after sales service across the country• Over 200 trained kitchen designing professionals across our dealerships

The pioneer and specialist in Kitchen Solutions

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THE DISADVANTAGES OF CARPENTER-DESIGNED KITCHENS

Design Options• Limited options, depending on the carpenter's resources

Finish• Hand-made, and thus lacks precision, finish and quality

Planning & Design • Lacks the know-how of space management• You have little or no control on the final product

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Durability • No guarantee

Time Span• Depends on the efficiency of the carpenter • Both fabrication and assembling is done onsite, means your home turns into a workshop for a very long time

After-Sales Service • Non-existent

Cost-effectiveness • In terms of money spend - a cheaper option.• Convenience and looks deteriorate over usage, meaning more money spent servicing

Design options • Minimal design alternatives. Designing

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A kitchen is much more than just a cooking place. It is the heart of your home. By combining aesthetics with functionality and elegance, Sleek modular kitchens can truly transform your kitchen into a specialist kitchen. With the advent of Sleek, the kitchen specialist, you can now alter your daily cooking task into a beautiful experience. From innovative accessories to high-tech appliances, your Sleek modular kitchen has it all. Customized to perfection, your Sleek kitchen shall be uniquely yours.

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