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SLCUCSLCUCSOUTHWEST LOUISIANA SOUTHWEST LOUISIANA

CONSTRUCTION USERS COUNCILCONSTRUCTION USERS COUNCIL

MARKETING CRAFT MARKETING CRAFT CAREERS TO CAREERS TO

HIGH SCHOOL HIGH SCHOOL STUDENTSSTUDENTS

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SW LOUISIANA CONSTRUTIONSW LOUISIANA CONSTRUTION LABOR DEMAND VS SUPPLY LABOR DEMAND VS SUPPLY

DEMANDDEMAND

INDUSTRY IN SOUTHWEST INDUSTRY IN SOUTHWEST LOUISIANA CONTINUES TO EXPANDLOUISIANA CONTINUES TO EXPAND

SOUTHEAST TEXAS IS GOING SOUTHEAST TEXAS IS GOING THROUGH A MULTI YEAR BOOMTHROUGH A MULTI YEAR BOOM

NEW GRASSROOTS FACILITIES ARE NEW GRASSROOTS FACILITIES ARE COMING INTO THE AREACOMING INTO THE AREA

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SW LOUISIANA CONSTRUTIONSW LOUISIANA CONSTRUTION LABOR DEMAND VS SUPPLY LABOR DEMAND VS SUPPLY

SUPPLYSUPPLY

BABY BOOMER GENERATIION OF 76 MILLION BEING BABY BOOMER GENERATIION OF 76 MILLION BEING REPLACED BY X GENERATION OF 44 MILLIONREPLACED BY X GENERATION OF 44 MILLION

PUBLIC PERCEPTION OF CRAFT WORK AS A PROFESSION PUBLIC PERCEPTION OF CRAFT WORK AS A PROFESSION HAS DECLINEDHAS DECLINED

STUDENTS, PARENTS, AND HIGH SCHOOL COUNSELORS STUDENTS, PARENTS, AND HIGH SCHOOL COUNSELORS DO NOT HAVE A GOOD UNDERSTANDING OF FINANCIAL, DO NOT HAVE A GOOD UNDERSTANDING OF FINANCIAL, SAFETY, AND MECHANICAL ASPECTS OF CRAFT CAREERSSAFETY, AND MECHANICAL ASPECTS OF CRAFT CAREERS

PUBLIC EDUCATION CONCENTRATED ON PREPARATION PUBLIC EDUCATION CONCENTRATED ON PREPARATION FOR COLLEGE AND NEGLECTED VOCATIONAL EDUCATIONFOR COLLEGE AND NEGLECTED VOCATIONAL EDUCATION

SCHOOLS NOT MAXED OUT!SCHOOLS NOT MAXED OUT!

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HIGH SCHOOL CRAFT HIGH SCHOOL CRAFT CAREER MARKETING PLANCAREER MARKETING PLAN

FORMED A CROSS-FUNCTIONAL TEAM TO FORMED A CROSS-FUNCTIONAL TEAM TO ADDRESS THE MARKETING PROBLEMADDRESS THE MARKETING PROBLEM

DEVELOPED A TEAM CHARTER, DEVELOPED A TEAM CHARTER, IMPLEMENTATION PLAN AND SCHEDULEIMPLEMENTATION PLAN AND SCHEDULE

TEAM MEMBERS CONSISTED OF MEMBERS TEAM MEMBERS CONSISTED OF MEMBERS FROM: FROM:

ABC ABC INDUSTRY OWNERSINDUSTRY OWNERS CHAMBER OF COMMERCE CHAMBER OF COMMERCE SOWELASOWELA PARISH SCHOOL SYSTEMPARISH SCHOOL SYSTEM

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HIGH SCHOOL CRAFT HIGH SCHOOL CRAFT CAREER MARKETING PLANCAREER MARKETING PLAN

DEVELOPED INFORMATION AND DATA DEVELOPED INFORMATION AND DATA TO BE USED IN CRAFT CAREER TO BE USED IN CRAFT CAREER MARKETINGMARKETING

DEVELOPED A MARKETING DEVELOPED A MARKETING PRESENTATION AND BROCHURES PRESENTATION AND BROCHURES

DEVELOPED PRESENTATION FORMAT, DEVELOPED PRESENTATION FORMAT, PRESENTERS, AND DELIVERY PRESENTERS, AND DELIVERY SCHEDULESCHEDULE

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HIGH SCHOOL CRAFT HIGH SCHOOL CRAFT CAREER MARKETING PLANCAREER MARKETING PLAN

ORGANIZED PRESENTERS FROM ABC AND ORGANIZED PRESENTERS FROM ABC AND OWNERS TO GIVE THE PP MARKETING OWNERS TO GIVE THE PP MARKETING PRESENTATION IN LOCAL HIGH SCHOOLSPRESENTATION IN LOCAL HIGH SCHOOLS

EACH PRESENTATION HAD YOUNG CRAFTSMEN EACH PRESENTATION HAD YOUNG CRAFTSMEN WHO TESTIFIED AS TO THEIR PERSONAL WHO TESTIFIED AS TO THEIR PERSONAL EXPEERIENCE IN CRAFT WORKEXPEERIENCE IN CRAFT WORK

MADE THE PRESENTATION TO LOCAL PRINCIPALS MADE THE PRESENTATION TO LOCAL PRINCIPALS AND COUNSELORSAND COUNSELORS

MADE THE PRESENTATION IN 32 OF 37 LOCAL MADE THE PRESENTATION IN 32 OF 37 LOCAL HIGH SCHOOLS TO MOSTLY SENIORSHIGH SCHOOLS TO MOSTLY SENIORS

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Your Future in Your Future in Southwest Southwest LouisianaLouisiana

What do you want to do when you What do you want to do when you get out of school?get out of school?

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What do you want to be?What do you want to be? DoctorDoctor LawyerLawyer Police OfficerPolice Officer Fire FighterFire Fighter SoldierSoldier International SpyInternational Spy Hollywood Big-WigHollywood Big-Wig

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Have you thought about Have you thought about being…being…

a Welder?a Welder? a Machinist?a Machinist? an Electrician?an Electrician? a Carpenter?a Carpenter? an Ironworker?an Ironworker? a Mason?a Mason? a Mechanic?a Mechanic? a Plumber?a Plumber?

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What is Quality of Life?

It is your ability to enjoy living the life you want! Ask yourself the following questions:

What things do you want for yourself and your family?

How will you pay for them?

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Is this the Quality you want from Life?

A New Truck: $25,000A Nice Home: $150,000

A New Boat, Motor &

Trailer: $20,000 A New ATV: $5,500

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Then you need to Then you need to decide…decide…

Do you want a job or Do you want a job or do you want a career?do you want a career?

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What is the difference What is the difference between a job and a between a job and a

career?career?AA job job is: is: A regular activity performed in exchange for A regular activity performed in exchange for

payment payment

A A careercareer is: is: A chosen pursuit; a profession or occupation. A chosen pursuit; a profession or occupation.

Bottom line:Bottom line: Your job is what you are doing Your job is what you are doing today. Your career is what you will do with the today. Your career is what you will do with the rest of your life.rest of your life.

- Dee Piziak - EzineArticles.com Expert Author- Dee Piziak - EzineArticles.com Expert Author    

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What qualities does a What qualities does a good craft person good craft person

possess?possess? They enjoy working with their hands.They enjoy working with their hands. They have good work ethics. They have good work ethics. Go to work on time and are Go to work on time and are

dependable.dependable. Show respect for others and are Show respect for others and are

honest.honest. Capable of following procedures, Capable of following procedures,

policies, rules and directions.policies, rules and directions.

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Do you like working Do you like working with your hands?with your hands?

Have you considered the earning Have you considered the earning potential of a person that can potential of a person that can work with their hands?work with their hands?

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Let’s look at the Let’s look at the numbers…numbers…

WelderWelder

Makes on average: Makes on average: $66,500 a year$66,500 a year

$1279 a week$1279 a week

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Let’s look at the Let’s look at the numbers…numbers…

Instrumentation SpecialistInstrumentation Specialist

Makes on average: Makes on average: $68,600 a year$68,600 a year

$1319 a week$1319 a week

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Let’s look at the Let’s look at the numbers…numbers…

ElectricianElectrician

Makes on average: $68,600 a yearMakes on average: $68,600 a year $1319 a week $1319 a week

PlumberPlumber Makes on average: $68,500 a yearMakes on average: $68,500 a year $1317 a week$1317 a week

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JOB AVAILABILITYJOB AVAILABILITY

In the next few years, the construction In the next few years, the construction industry will need 1 million new workers. industry will need 1 million new workers.

Demand for craft workers is expected to Demand for craft workers is expected to

increase throughout the entire Southwest and increase throughout the entire Southwest and Southeast United statesSoutheast United states

There are well over 4,000 craft jobs in the There are well over 4,000 craft jobs in the Lake Charles area, 15,000 in the Golden Lake Charles area, 15,000 in the Golden Triangle area and over 50,000 along the gulf Triangle area and over 50,000 along the gulf coast. Local and area forecasts predict coast. Local and area forecasts predict continued growth in job demand.continued growth in job demand.

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Training:Training:You can receive the training that You can receive the training that youyou need right here in Southwest Louisiana need right here in Southwest Louisiana at at SOWELA Technical Community SOWELA Technical Community CollegeCollege or the or the ABC Industrial School ABC Industrial School for for less money than a college degree. In less money than a college degree. In most cases, your most cases, your ABC ABC tuition may be tuition may be covered by your future employer!covered by your future employer!

ABC Associated Building Contractors, Inc.

WHAT IS JOB AVAILIBILITY? The construction industry is among the nation’s top 10 areas for employ-ment and accounts for 8% of GROSS NATIONAL PRODUCT. Demand for craft workers is expected to increase throughout the entire Southwest and Southeast United States.

HOW CAN I BECOME AN ELECTRICIAN?

By applying and being accepted for employment by one of the “Associated Building Contractors” members as an “electrician appren-tice”. While working as an electrician apprentice you can then attend ABC school or SOWELA to help prepare you for passing the NCCER written and hands on exams. Then with 2 years work experience you will become an “electrician journeyman”.

ELECTRICIAN CAREER PATH

SOWELA SOWELA Technical Community COLLEGE

WHAT DOES AN ELECTRIAN DO? Electricians deliver electricity to our apart-ments, condominiums, and homes we live in. They install the electrical systems re-quired for stores, restaurants, schools, churches, doctor’s offices, hospitals, air-ports, factories, and industrial plants. They also repair and upgrade these systems in existing buildings or those being remodeled. Electricians work closely with other con-struction craft professionals, and together, build the infrastructure to make our com-munity a better place to live. Electricians need to: · Have a good mechanical ability · Work well with other craft professionals · Interpret Blueprints · Bend and install conduit systems · Install and terminate wiring systems · Install lighting fixtures · Install motors or motorized equipment · Install emergency generator systems · Understand electrical circuitry · Understand Power Distribution systems · Test Electrical systems · Diagnose and repair electrical problems ·Direct and train future electricians

WHAT SALARY DOES AN ELECTRICIAN MAKE?

An electrician may start as a helper for $18 to $21 per hour with a journeyman earning $23 to $29 per hour. Yearly income may range from $48000 to $95000 per year with the average being approximately $65000 per year. Benefits vary by company, but generally provide “HEALTH, HOSPITILAZA-TION, AND DENTAL INSURANCE” after a specified time with the employer, “RETIREMENT/ SAVINGS PLAN” with com-pany contributions, and “PAID VACATION” depending on years of service.

ABC PELICAN CHAPTER 222 Walcot Road

Westlake La. 70669 (337) 882-0204

www.abcpelican.com

SOWELA TECHNICAL COMMUNITY COLLEGE

3820 Senator J . Bennett Johnston Lake Charles, La. 70616

(337) 491-2698 (800) 256-0482 www.sowela.net

ELECTRICIAN CAREER PATH

Elementary School

Middle School

High School College/ University Military

Apprenticeship and Craft Training

Technical or Community College

Hands On Assessment NCCER

Written Assessment

CRAFT PROFESSIONAL

Safety QA/ QC Foreman Supervisor Supervisor Planning Estimating Scheduling Cost Training Purchasing Administrative

Manager

Senior Manager

Executive

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HIGH SCHOOL CRAFT HIGH SCHOOL CRAFT CAREER MARKETING PLAN CAREER MARKETING PLAN

RESULTSRESULTS SUMMER DAY CLASS ENROLLMENT INCREASED FROM SUMMER DAY CLASS ENROLLMENT INCREASED FROM

4% TO 40 %HIGH SCHOOL STUDENTS (ALTHOUGH TOTAL 4% TO 40 %HIGH SCHOOL STUDENTS (ALTHOUGH TOTAL RESPONSE STILL LESS THAN EXPECTED)RESPONSE STILL LESS THAN EXPECTED)

PRINCIPALS AND COUNSELORS WERE RECEPTIVE TO PRINCIPALS AND COUNSELORS WERE RECEPTIVE TO PRESENTATIONS AND REQUESTED THEY BE REPEATED PRESENTATIONS AND REQUESTED THEY BE REPEATED NEXT YEARNEXT YEAR

PRINCIPALS AND COUNSELORS SUGGESTED PRINCIPALS AND COUNSELORS SUGGESTED PESENTATIONS BE GIVEN TO PARENTS IN THE FALL PESENTATIONS BE GIVEN TO PARENTS IN THE FALL ORIENTATIONSORIENTATIONS

PLAN TO SCHEDULE FORMAL FEEDBACK SESSIONS WITH PLAN TO SCHEDULE FORMAL FEEDBACK SESSIONS WITH PRINCIPALS, COUNSELORS, PARENTS, AND STUDENTS PRINCIPALS, COUNSELORS, PARENTS, AND STUDENTS TO GET INPUT ON MARKETING PRESENTATIONSTO GET INPUT ON MARKETING PRESENTATIONS

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HIGH SCHOOL CRAFT CAREER HIGH SCHOOL CRAFT CAREER MARKETING PLAN PATH FORWARDMARKETING PLAN PATH FORWARD

PLAN TO GIVE PRESENTATIONS IN THE FALL OF PLAN TO GIVE PRESENTATIONS IN THE FALL OF NEXT SCHOOL YEAR INSTEAD OF SPRINGNEXT SCHOOL YEAR INSTEAD OF SPRING

PLAN TO HAVE A “CRAFT EXPO” IN FALL 2009 FOR PLAN TO HAVE A “CRAFT EXPO” IN FALL 2009 FOR ALL AREA STUDENTS IN THE CIVIC CENTER WITH ALL AREA STUDENTS IN THE CIVIC CENTER WITH PRESENTATIONS, DEMONSTRATIONS, BOOTHS, AND PRESENTATIONS, DEMONSTRATIONS, BOOTHS, AND EXHIBITSEXHIBITS

WILL GO TO FORT POLK THIS SUMMER TO RECRUITWILL GO TO FORT POLK THIS SUMMER TO RECRUIT

PARTNERED WITH THE CHAMBER TO PRODUCE A PARTNERED WITH THE CHAMBER TO PRODUCE A CRAFT MARKETING DVD THAT CAN BE DISTRIBUTED CRAFT MARKETING DVD THAT CAN BE DISTRIBUTED TO STUDENTS AND PARENTS AND ALSO ACCESSIBLE TO STUDENTS AND PARENTS AND ALSO ACCESSIBLE ON THE INTERNETON THE INTERNET

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RESPONSE RESPONSE

RESPONSE TO RECRUITMENT EFFORTS NOT AS RESPONSE TO RECRUITMENT EFFORTS NOT AS GOOD AS WE WOULD LIKE – WHY?GOOD AS WE WOULD LIKE – WHY?

DONE LATE IN THE YEAR.DONE LATE IN THE YEAR.

DIDN’T PROVIDE MUCH INFO TO THE PARENTSDIDN’T PROVIDE MUCH INFO TO THE PARENTS

MOST KIDS ENCOURAGED TO GO TO COLLEGEMOST KIDS ENCOURAGED TO GO TO COLLEGE

KIDS DIDN’T KNOW WHAT SOME CRAFTS WERE KIDS DIDN’T KNOW WHAT SOME CRAFTS WERE ABOUT.ABOUT.

OTHER REASONS WILL BE DETERMINED.OTHER REASONS WILL BE DETERMINED.