slasher movie certificates

15
Slasher Movie Certificates

Upload: karott

Post on 15-Jun-2015

200 views

Category:

Education


0 download

DESCRIPTION

Audience analysis, primary research

TRANSCRIPT

Page 1: Slasher movie certificates

Slasher Movie Certificates

Page 2: Slasher movie certificates

Movie Certificate

Satan’s Little Helper 15

My Bloody Valentine 18

When a Stranger Calls 15

Black Christmas 15

Child’s Play 15

Friday 13th 18

Psycho 15

Halloween 18

I know what you did last summer 15

Final Destination 15

A bay of blood 18

Saw 18

Scream 18

Prom Night 15

Texas Chainsaw Massacre 18

The House on sorority row 18

Page 3: Slasher movie certificates

AnalysisI have analysed 16 movies out of which, half had a certificate 15 and the other 50% had an 18 certificate.

Advantages of

• There are no constraints on the amount of gore and horror that you can include in your movie, there may however be limits on graphic violence as well as sexual acts and drug use. The more gore a movie contains, the more tabloid newspapers such as the Daily Mail will write about it to inform people which can cause a ‘moral panic’ and therefore encourage people to watch it.

Disadvantages of

• This would mean that you can miss out on the under 18s who also enjoy watching slasher movies. A smaller audience would also mean the budget will be smaller and therefore you’ll spend less on marketing which could result in the advertising not reaching a big enough audience.

Page 4: Slasher movie certificates

Advantages of This will allow to have a bigger potential audience. Therefore the budget will be higher and so will be the marketing budget meaning the advertising could turn out to be more successful. This can allow to increase the total Gross profit of the movie.

Disadvantages of

There is a limit on how much you can put into the movie. This can reduce the audience as 18 movies allow more freedom to the directors. Having the movie as a 15, can discourage people as nearly everyone will be able to see it meaning that the movie might not be gory/scary enough for some viewers. Therefore more people prefer to watch an 18.

Page 5: Slasher movie certificates

Movie Budget GrossSawScreamPsychoFinal DestinationI know what you did last summerThe Texas chainsaw massacre Child’s PlayFriday the 13th

Prom NightBlack ChristmasWhen a Stranger Calls

$1,200,000 $15,000,000 $806,947 $23,000,000 $17,000,000 $83,532$9,000,000

$550,000

$1,600,000

$686,000

$15,000,000

$102,898,683 $161,600,000 $50,000,000 $53,302,314 $125,586,134 $30,859,000 $44,196,684

$39,754,601

$14,796,236

$4,053,000

$66,966,987

Page 6: Slasher movie certificates

Questionnaire Analysis

Page 7: Slasher movie certificates

How do you usually consume film?

This indicates that I should screen my movie in many cinemas. It also shows that DVDs could be my subsidiary market as many people would be interested in buying those.

Page 8: Slasher movie certificates

Do you prefer 2D or 3D movies?

This allows me to make a judgment on whether my audience would prefer a 2D or 3D movie. 64% of my audience preferred a 2D movie which allows me to keep the costs of my movie lower.

Page 9: Slasher movie certificates

How often do you go to the cinema?

Page 10: Slasher movie certificates

Which one of these horror movies would you be most likely to see?

This allows me to see what conventions these movies include to try to include similar things in my movie to attract a bigger audience.

Page 11: Slasher movie certificates

Do you buy horror film merchandise?

This allows me to see whether my audience would like to buy merchandise. From this graph we can see that not many would do so, which would make my subsidiary market lower.

Page 12: Slasher movie certificates

How much would you be willing to spend on a DVD?

This would allow me to decide a price for my DVDs. Since most of my interviewees said between £5 and £10, I would try to make my price around that amount so that its appealing for my audience and they are able to afford it.

Page 13: Slasher movie certificates

Would you prefer to watch a 15 certificate movie, an 18 or either?

My audience do not mind whether my movie will be an 18 or a 15. Even though a 15 movie will have a wider audience, an 18 movie can create more controversy from tabloids which will give my movie more impetus and give my movie more of a buzz. This is a decision which I will need to carefully think about and weigh out the pros and cons of.

Page 14: Slasher movie certificates

Select all that apply to you.

This allows me to make an estimate of how much disposable income my audience have to purchase merchandise/DVDs or even cinema tickets and whether I should have a student option as a high majority of my audience are in full time education and do not have a part time job.

Page 15: Slasher movie certificates