slam dunk 15min_present

22
Point Point TO Purcha se

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Post on 18-Jun-2015

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Page 1: Slam dunk 15min_present

PointPoint TO Purcha

se

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ProblemsProblems NeedsNeeds

Audience

Difficult to acquire information for the unidentified products.

A platform that allows them to obtain the product information or purchase them directly.

Time consuming to search the product information.

A platform that shortens their searching time and enhance the accuracy of searching the right items.

Film Producer

Only able to receive sponsorship from brand-owner at the inception.

Increase the income source for the films produced. A way to extend their movie distribution channels.

Brand Owner

Low brand/product awareness for some products appearing in the film / TV programme.

A platform that makes the audience can point to any product (even unknown brand) on the screen and easily obtain the product information.

May lose potential customers due to the inconvenient shopping channel.

A platform that provides a convenient shopping channel.

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Missions

“Provide a one-stop solution for on-line movie-watching, product searching and online shopping through a web-based platform”

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Research Data for China Market

China Internet Users : 384 millionBroadband Internet Users : 346 millionTop 3 Internet application : online Music, online news, search enginesTop 3 fast growing : online payment, Travel booking, Online application online stock tradingSearch engine Users: 235 million (main purpose : entertainment)Online shopping spending : 250 billion yuan

Industry spending on online display advertising : 18 billion yuanTop 5 online display advertising industries:1. Automobiles : 16.1%2. Fashion : 14.8%3. Entertainment : 10.6%4. Computer electronic product : 10.3%

5. FMGG : 8.4%

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Point TO Purchase

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Name: St Mark's Basilica Location: Venice, ItalyLanguage:ItalianWeb-link: Country Web-site

Useful link:Traveling Web-siteFans group:Facebook Group

Brand: OmegaModel: Co-Axial Chronometer Price: HKD 40,000Web-link: Company Web-site

Discussion: Discussion BoardFans group: Facebook Group

Brand: SonyModel: VAIO VPCZ117 GGPrice: HKD 19,980Web-link: Company Web-site

Discussion: Discussion BoardFans group: Facebook Group

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Just click a button to snapshot the clip without any interruption

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Your snapshots

Brand: Aston MartinModel: DBSPrice: HKD 4,500,000Web-link: Company Web-site

Discussion: Discussion BoardFans group: Facebook Group

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Brand: OmegaModel: Co-Axial Chronometer Price: HKD 40,000Web-link: Company Web-site

Discussion: Discussion BoardFans group: Facebook Group

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Our Final Prototype = A + B + C

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Price: HKD 40,000

Price: HKD 19,980

……………………………………………………………………………………………..

Total: HKD 59,980

Confirm Purchase

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Shipping Address

Credit Card

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We will send you the purchase order confirmation and delivery date within 24 hours.

If you have any enquiry, please contact our customer representative at 1-800-1234-5678. Thank you.

Thank You

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Download movie

through P2P web-

based platform

Audience searches

information through

P2P interface

Audience purchases product / service through

P2P platform

Audience P2PTV / Film

producers

P2PBrand owners

Audience P2P Brand owners

Business ModelBusiness Model

Slum Dunk Slum Dunk

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Q & A