skywriter winter 10

A publication of Skyline Exhibits | Winter/Spring 2010

Making a Major Splash! 10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows

What's Working In Exhibiting

11 New Exhibiting Products from Skyline

Skyline Exhibits • Winter/Spring 2010 • 1

Success Stories

2 American Airlines: Flying High With Lightweight Replacement

4 SplashTacular: Making a Major Splash!

6 Skyline Exhibits: Exhibitors Swarm to New Products

8 Ortronics: Why Switch?

Industry News

11 6 Things You Can Test to Improve Your Trade Show Marketing

12 10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows

14 What's Working In Exhibiting

Skyline News

16 11 New Exhibiting Products From Skyline

In this issue:

Skyline ExhibitsDedicated to Your Exhibiting Success®

American Airlines grounded a

custom cutaway fuselage, com-

plete with a stainless-steel

exterior and wall panels from an

aircraft’s interior, and replaced

it with a lightweight replica for

bigger audience appeal and

smaller nonproductive expenses

for shipping, drayage, installa-

tion, dismantling and storage.

The new Skyline exhibit, which

stretches up to 30 feet in length,

stands nearly 4 feet taller than the

previous fuselage, and doesn’t force

visitors to stoop upon entering.

“I think it’s great,” says James

Zackey, Advertising/Brand

Management Specialist with

American Airlines. “It gives us

something new. The height makes

us stand out more. And Skyline did

a great job of incorporating it with

our existing Skyline components.”

Featuring a lightweight framework

and fabric graphics, the Skyline

system sheds weight and labor.

“It’s much more economical to

ship and doesn’t involve all the

man-hours to assemble,” Zackey

says. “Over the next four to five

years we’ll gain substantial sav-

ings. That frees up dollars for

other marketing needs.”

Because the Skyline fuselage

offers the flexibility to exhibit in

10-foot increments and to sepa-

rate the interior and exterior, the

airline quickly found additional

uses, such as internal meetings

and presentations by various

divisions.

“We wouldn’t have considered

doing that with the old structure,”

Zackey says. “The Skyline exhibit

is easy to ship, easy to install, and

provides instant branding for

American Airlines. It’s a nice back-

drop for any kind of event.”

For more information visit:

skyline.com/americanairlines

Flying High With Lightweight Replacement

success stories

“Over the next four, five years, we’ll gain

substantial savings.”James Zackey

2 • Winter/Spring 2010 • Skyline Exhibits

Components of the cutaway fuselage provided atmosphere at a Paramount Studios party following the premiere of “Up in the Air,” a motion

picture with a prominent role for American Airlines. “People were impressed with the realism,” says an airline representative.

A cutaway fuselage anchored American

Airlines’ 20’-by-50’ space at a business

travel show. Skyline designed exhibits for

nine of the 11 airline partners in the

oneworld®Alliance and integrated them all

into a booth measuring 50’ by 80’.

success stories


For making attendees feel like

they were taking a plunge in a

giant tube waterslide, the

SplashTacular® Entertainment

exhibit won the Best of Show

award at the 2009 World

Waterpark Association (WWA)

Symposium & Trade Show.

SplashTacular, the largest U.S.-

based waterslide manufacturer,

received the award for displaying

the greatest originality, creativity

and impact with its trade show

exhibit.

“The SplashTacular Entertainment

booth was outstanding–truly one-

of-a-kind and every bit deserving

of this annual honor,” says Patty

Miller, WWA director of supplier

relations.

The SplashTacular exhibit also

received the Best Exhibitor Award

in its category at the International

Association of Amusement Parks

and Attractions Expo in Las Vegas.

Not bad for a company that pre-

viously caused few ripples with

an inconspicuous rental booth.

“With our old exhibit, people would

ask what we do,” recalls B.J.

Johnson, SplashTacular’s trade

show and marketing coordinator.

Skyline Exhibits designed the

Best of Show award winner!2009 World Waterpark Association

Symposium & Trade Show

Making a Major Splash!

Continued on page 10

Best Exhibit!600-1,000 sq. ft.

IAAPA Attractions Expo 2009

SplashTacular Enterprises exhibits with a virtual waterslide. Each section

stands nearly 14 feet tall and features stretch-knit fabric graphics on a

lightweight, aluminum frame.

”It's an experience booth. The design grabs

attention and gets people to come inside…”

B.J. Johnson

At the EXHIBITOR2009 Show,

Skyline Exhibits drew crowds

with a new-product showcase in

40 feet of inline exhibits and

scored quality time with clients

in an exotic 20’-by-30’ island

getaway.

A Skyline record eight new

products – all designed to provide

innovative solutions for do-it-

yourself, portable exhibiting –

made Skyline a popular destina-

tion. Skyline’s own new-product

contest motivated 300 attendees

to examine each product’s advan-

tages and watch demonstrations

before casting a ballot, which

doubled as a chance to win one

of the new 10-foot displays.

Attendees elected Mirage® Backlit

Display System their top choice,

followed by DesignView™

Presentation System and Myriad®

Banner Stand Backwall. Overall,

three displays were given away –

one on each day of the show.

Meanwhile, the island called with

massive, serpentine structures

that hovered 6 inches off the

ground. Suspended from the ceil-

ing, Tapestry™ fabric structures – a

ninth new product from Skyline –

turned heads with a triple-wave

superstructure towering 16 feet

in height. The aluminum frame

and fabric graphics weighed just

750 pounds and packed flat for

savings on shipping and drayage

costs.

Skyline used three intimate confer-

ence rooms for needs-focused

conversations with exhibitors who

use islands. In video invitations,

Skyline Executive Chairman Mike

Vekich had addressed prospects

by name, encouraging them to

schedule appointments in advance.

See DesignView™ and more new

products from Skyline on page 16.

Exhibitors Swarm to New Products

success stories


Skyline’s DesignView™ wins Buyer’s Choice

Award for outstanding new product!

EXHIBITOR2009

Why did Ortronics/Legrand

replace a traditional custom

exhibit with a 20’-by-30’ custom

modular exhibit? Laura Fradette,

the company’s marketing com-

munications manager, gives four

reasons:

Distinctive design. Fradette

wanted to escape the sameness

of the competition’s exhibits, and

Skyline produced “an innovative

design that stood out from other

trade show exhibits I have seen.”

Skyline's design team worked

with Anthony Giordano, Ortronics/

Legrand's senior graphic designer,

to produce graphics that would

further enhance the design.

More bang for the buck. “The

new exhibit gave us a huge pres-

ence and great results,” Fradette

says. Compared to the traditional

custom exhibit, it has triple the

square footage and an additional 6

feet in height. But because it

weighs about the same and packs

into fewer crates, Fradette says,

the lightweight modular exhibit is

“reducing costs for shipping,

drayage and storage.”

Versatility. The modular compo-

nents can be reconfigured to fit

spaces down to 10’ by 10’. The

ability to replace graphics allows

the company to update messaging

and stretch the budget by sharing

the exhibit – and costs – with other

Legrand subsidiaries.

“We can use the same booth in a

number of ways versus having

multiple booths,” Fradette says.

Rapid response. Skyline went from

winning the business to setting up

in Las Vegas in under three months.

“The support from the Skyline

team was outstanding,” Fradette

says. “Extremely quick turnaround

was required for every element of

the booth production, and Skyline

did not miss a beat.”


skyline.com/ortronics

Why Switch?

success stories


success stories


new 20’-by-30’ exhibit to leave

obscurity in its wake. “Our goal

was to have a booth that truly

reflects what we do,” Johnson

says. “This is an extremely fun

industry, and this exhibit screams

that we do waterslides.”

Three cylindrical structures mimic

the shape of a tube slide. To

simulate water flowing through

the tube, LED projectors beam a

watery pattern overhead on the

blue liner. Monitors show video

of the company’s rides in action.

“It’s an experience booth,”

Johnson says. “The design grabs

attention and gets people to

come inside, giving us an oppor-

tunity to walk them through the

company and our new products.”

Meanwhile, the lightweight,

easy-to-assemble exhibit has

slashed operating costs for

SplashTacular. The new booth

can be assembled in a half-day,

compared to 2 1/2 days for the

old booth.

Because the lightweight exhibit

packs into two compact contain-

ers, the company could afford to

expedite shipping for a tight show

schedule. Johnson says that was

never an option with the heavy,

bulky rental booth: “Freight costs

alone were a huge expense for

us in our old booth.”

Continued from page 4

“When people walking by immediately understood we are a waterpark manufacturer, I knew we had hit a home run.” – B.J. Johnson of

SplashTacular Entertainment

With their new exhibit from Skyline,

SplashTacular Entertainment won Best of

Show and Best Exhibit awards in back-

to-back shows – drawing the attention of

attendees and several trade publications.


skyline.com/splashtacular

industry news


Want to improve your trade show

marketing? Put it to the test.

In direct mail, you can test the list,

the format, and the offer. In print

ads, you can test the headline, the

ad size, and the placement. In

internet advertising, you test the

pay per click ad, the ad bid, and

the landing page. But what can

you test in trade show marketing?

You would be surprised at the

amount of productive experimenta-

tion you can do to refine and

improve your trade show market-

ing. Here are 6 things you can test:

1. Trade Show Selection

This may seem obvious, but you

really can choose which shows

you keep and which you stop

exhibiting at. Last month I met an

exhibitor that has for years tracked

the sales they get from every

show they exhibit at, and only

keeps exhibiting at a show if the

profits they get from the sales

generated are greater than the

cost to exhibit at that show. He

focused on shows outside his

industry that were in the vertical

markets of his best clients. That’s

a great item you can test.

2. Booth Staffers

Sounds odd to test people rather

than a headline or an offer, until

you realize that your staff is the

headline, offer, and more, rolled

up into one. So track how many

qualified leads each of your

booth staffers bring per hour

they staff your booth. You’ll be

surprised at what a range of

results you get. Then strive to

keep the top performers for future

shows. (I am assuming that

you’ve already given each booth

staffer equal training.)

3. Engaging Lines

While veteran booth staffers have

their favorite engaging lines, there

is no guarantee they will always

work. If you exhibit at different

vertical market shows, or have a

different promotion in your booth,

you should encourage your staff-

ers to try various opening lines to

engage booth staffers. Huddle

with the staff after an hour or

two into the show to see which

ones are working best, and then

ask your booth staffers to all use

the winners.

4. Promotions

You can test different promotions

at different shows, or even differ-

ent promotions at the same show.

We’ve gone to a show with two

different at-show promotions, one

fun and one more professional,

and tried both simultaneously.

After an hour, we stopped using

the fun promotion that had been a

major hit at a previous show. The

more professional promotion did

better because it was better tai-

lored for the second show’s spe-

cific vertical market. You can also

test whether you get more bang

for your buck with pre-show or

at-show promotions.

5. Exhibit Design

Just as you can try a different

message in an ad, you can also

try a different image or main ben-

efit statement on your trade show

exhibit graphics. If you exhibit at

lots of shows, it’s a justifiable

expense to get two mural graphic

to see which gets the most leads.

You just have to count the leads

during the times you have the dif-

ferent graphics up. You're best

off switching the graphics for

complete show days, or even

entire shows. But be aware of a

that have fewer, but bigger,

elements that emphasize client

benefits.

6. Trade Show Marketing

Strategies

When you’re ready to tackle the

big stuff, go for testing your trade

show marketing strategies. Do

you get more from a show when

you target the entire audience

equally, or just try to get appoint-

ments with a select few top pros-

pects and existing customers?

Do you bring lots of products and

set up a temporary store in your

booth, or do you just bring your

best sellers and communicate

your main company benefits with

big, bold graphics? Do you spread

your budget among 30 shows

equally, or concentrate on your

best 10 with a bigger exhibit and

a more integrated program of pre-

and at-show promotions with

fully trained booth staffers?

One of the premises of A/B split

and multi-variate testing is that

you can isolate specific elements

to precisely track their effect in

the response rate. However, with

trade shows, it’s difficult to iso-

late test elements well enough to

get a highly accurate test. But

that doesn’t mean you shouldn’t

try testing at all. While you may

not be able to track results to the

3rd decimal point, you should be

able to recognize clear-cut win-

ners when they emerge.

6 Things You Can Test to Improve Your Trade Show Marketing

variance in the

traffic level in

the exhibit hall

during those

two time periods

to make it a

fair test. Hint for

your test: Try

exhibit graphics

...

This article is written by Mike

Thimmesch, Director of Industry

Relations for Skyline Exhibits. Mike

has been involved in many of

Skyline's exhibiting efforts and has

over 20 years of experience in

exhibit marketing.

Recently I posted the “10 Things I

Wish I Knew Before I Started In

Marketing“ and was amazed at the

response. So, in that same vein,

here are 10 indispensible lessons

I’ve learned about trade shows

that I wish I’d had known before I

started exhibiting.

1. You won’t succeed at trade

shows if you just show up.

A trade show first-timer may think

that because they’ve paid a couple

of grand to rent a 10' x 10' space

for a few days, they automatically

will reap the whirlwind of leads

and sales from the show’s attend-

ees. If only. Surprise: you’ve actu-

ally only paid for access to this

great audience of buyers. Now

you have to do your part, such as

train your staffers, create a promo-

tion that attracts qualified pros-

pects, and design your trade show

display to entice the right visitors

to your booth.

2. Trade shows are not as glam-

orous as they looked from the

outside.

To the uninitiated, this is what

trade show marketing looks like

from the ouside: Flying around the

country to sunny or metropolitan

locations, staying in top-tier hotels

and meals on the company dime,

and access to top-level company

execs. But seen from the inside,

trade shows are not so glamorous.

Trade shows themselves are very

hard work with a lot of stressful

moments before, during, and after

exhibit hours. There are so many

details to master, and so many

vendors you are depending on.

You can sweat more during exhibit

set-up than a month of work outs.

And while travel can be exciting, it

gets old fast when you are repeat-

edly away from home and your

family.

3. Inertia determined much of

your company’s show schedule.

In the many years before you were

handed the reins to your compa-

ny’s trade show marketing, your

company cobbled together quite a

list of shows. But are they all still

worth it? Were some trade shows

chosen because your target mar-

ket was there, or because your

competitors were? Has your client

base evolved away from the demo-

graphics of some of the shows

you exhibit at? Have some shows

eroded their attendee base by not

reinvesting in strong marketing

and educational content? Are

there new vertical markets that

you have yet to find good shows

to market to? It’s up to you to

break the inertia — and create

some new momentum.

4. Trade show labor is way more

expensive than you think, and

sometimes it’s even worth it.

It’s a eye-opener to find out how

much you will pay someone else

to set up your booth, hook up your

lights, or rig that hanging sign,

especially if it’s on a weekend, or

God forbid, on a Sunday. The

union rules in most venues require

that you pay labor a wage that

adds up in a hurry, even if they

don’t. You can minimize labor

costs by getting easier to set up

trade show displays, trying to

schedule your set up for straight-

time labor, and by lining up depend-

able contractors. I’ve found some

Exhibitor Appointed Contractors

are worth it, as they work hard to

earn you business, show after

show.

5. You will blow your trade show

budget if you don’t plan well.

You can never plan too far ahead,

especially for overseas shows.

Your budget was likely set with

the best-case scenario for your

trade show expenses, without

room to pay for late fees and rush

charges. That’s powerful incen-

tive to quickly master the show

book. Fortunately, after several

shows you learn what you really

need to order (electrical, leads

machine, carpet) and what form

pages you will likely skip (plumb-

ing, signage, security). A pad of

Post-It Notes or a good electronic

scheduling software helps you flag

your most pressing deadlines.

6. Everybody wants to help you

pick the trade show exhibit color.

No one wants to help you track

the leads.

When it comes to exhibit design,

everyone has an opinion. And in

the time leading up to the show,

10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows

industry news


they will all clamor to offer their

ideas, making it harder to get the

booth built on time without rush

charges. Yet after the show, you

will have a harder time getting

similar participation in tracking the

leads from the show – ostensibly

the reason you designed your

exhibit in the first place. Remind

your colleagues that if you can’t

prove the results from this year’s

show, you won’t be exhibiting at

the show next year.

7. The 10 minutes after the show

closes is when most damage hap-

pens to your trade show exhibit.

The show ends with a voice boom-

ing over the loudspeakers saying,

“The show is closed, see you next

year.” But to impatient booth staff-

ers, it’s as if they had actually

shouted, “Drivers, start your

engines!” Booth staffers hurry to

win the race to the taxi stand,

hotel, bar, restaurant, or parking

lot. And if you have a portable

trade show display that your booth

staffers pack up, this is when they

break it, by shoving it in its case as

fast as they can. Close that expen-

sive window of time by getting a

more durable display, getting better

packaging, or just by having a

frank conversation with your staff-

ers before the closing bell. Or, if

you’re the one who wants to win

the race, take a deep breath and

slow down before you make a

costly mistake.

8. Drayage is the most expensive

way to move your exhibit the

shortest distance.

As a trade show newbie, one of

the biggest surprises is that you

have to pay to have your exhibit

moved from the shipping dock to

your booth space. Even more

shocking is just how much you’ll

have to pay — about the same to

move something across a conven-

tion center as it does to ship it

across country. Drayage rates have

risen by double-digit percentages

in some of the last few years, prob-

ably because more exhibitors

switched to lighter weight trade

show booths like Skyline’s. To off-

set the lower weight of exhibit

properties, drayage charges per

pound have increased. If your

exhibit is still made the old-fash-

ioned way, it’s a double-whammy.

9. It’s hard for booth staffers to

take their very first lead at a

trade show.

In our lives we go though various,

potentially scary rites of passage:

learning to ride a bike, going to

your first day of school, asking for

a date to the prom. While all of

these have been immortalized in

film, no movie has yet to bring to

the silver screen the epic tale of a

first-time booth staffer engaging

and writing up their first trade

show lead. What would yours

have been, a horror film? A come-

dy? A tragedy? Whatever kind of

movie it would be, it would also be

a drama, because it’s you’re likely

filled with nervous energy as you

go out and ask a perfect stranger

face to face if they’d like to do

business with your company. Just

remember that your booth visitors

actually paid to visit the show, and

many are shopping for solutions to

their problems that your products

can solve. Practice the process of

engage, qualify, present, and close,

and you’ll be more comfortable

taking your first lead.

10. Trade shows can be addictive.

With the hard work, long hours,

and time away from home, some

people can’t wait to return from

their trade show. But for others,

trade shows are a calling. They get

jazzed by the performance aspect,

the blitz of direct client contact,

and the relationships built before

and during the show. They like the

ability to create a successful mar-

keting program in a medium built

upon the value of face-to-face

interactions. And that’s when

trade shows really become addic-

tive: when you master the medium

and drive serious revenue to your

company’s bottom line.

industry news

Successful trade shows require careful planning, at-show execution and diligent follow up.

Skyline Blog

Keep current with the

latest exhibiting tips and

trends at:

SkylineTradeShowTips.com

Trade Show Tips

Receive tips and trends

monthly. Subscribe to our

informative e-newsletter:

n-mail.net/skyline/signup.htm


industry news


Exhibitors are trending to more simple exhibit design, including a more open and less clut-

tered layout, and exhibit graphics that are bright, clear and straight to the point.

What's Working In Exhibiting

To find out what’s really working

in exhibiting now, Skyline worked

with Tradeshow Week Magazine

to survey and analyze the best

practices of today’s trade show

exhibitors. The response was

amazing. You and your peers

shared over 1,000 new tips, filled

with methods to make the most

of a trade show program. 94 of

these tips are included in the new

32-page What’s Working in

Exhibiting White Paper.

The Two Big Questions:

How to Increase Results and

Stretch Exhibiting Budgets

Most of all, exhibitors shared

their best advice for 7 key parts

of a trade show program. Here’s

the gist of what your peers said is

making their trade shows more

effective in each exhibiting topic:

Exhibitors said they had most

success boosting their results

with pre-show marketing and

show selection. Show selection

also was a key method to stretch-

ing exhibiting budgets, as was

reducing booth staffing expenses,

and saving on display shipping.

Further successful methods are

related in the White Paper.

Show Selection

This was the only facet of exhibit-

ing that was frequently mentioned

as a key driver in both improving

results and reducing costs.

Survey respondents on average

are going to 2.2 less shows in

2009, about 15.2% less. As one

exhibitor commented, fewer

shows can be a good thing: “We

did fewer shows, but with a

greater presence.”

Budgeting

Exhibitors reported they are trim-

ming their 2009 budgets by 9.2%

on average. Those who are

decreasing their budgets outnum-

ber those increasing by 4 to 1.

However, about half are keeping

their budgets the same. Other

than reducing their number of

shows, the two most popular

methods of stretching their bud-

gets are to reduce booth staff

expenses and to save on shipping

with lighter weight displays.

Measuring Results

90% of exhibitors said they are

doing some sort of measurement.

The key: Create a process and

formula to actually measure and

report sales generated from trade

show leads. Exhibitors who could

show sales to justify their trade

show program actually were twice

as likely to get their budgets

increased instead of decreased.

As one exhibitor said, “The only

successful justification is sales

revenue. One good sale will pay

for a full show’s marketing.”

Lead Management

Best practice: Put more effort

into following up your leads.

When exhibitors focused on lead

follow-up, more of them actually

increased than decreased their

budgets. Lead management ele-

ments included persistent,

planned follow up, a good CRM /

database program, and a person

responsible for it. Note: these

are the same elements needed for

measuring results!

Exhibit Design

Less really is more. Exhibitors

reported their primary ways to

change exhibit design that improved

trade show results was to go more

simple, including a more open and

less cluttered layout, and exhibit

graphics that are bright, clear and

straight to the point. Most exhibi-

tors are also going for more flexi-

bility to easily change graphics and

booth configurations.

Skyline Exhibits Las Vegas can

do it all. Literally. With the addi-

tion of Skyline I&D of Las Vegas,

its new in-house service group,

Skyline’s Las Vegas operation

can design, produce, install,

dismantle, store and maintain

exhibits for clients – all under

one roof.

To lead the team, Skyline

recruited industry service

expert, Ray Glomski. “Ray is

well known and respected in

the exhibit service community,”

stated Craig Tedrow, Skyline’s

Director of Global Services. “He

has years of experience and

brings a wealth of knowledge

Service Expert to Lead Skyline I&D of Las Vegas

Ray Glomski, Skyline I&D of Las Vegas

not only from an I&D aspect, but

in customer care as well. He is

truly committed to helping clients

in any situation with any need.”

“I’m very happy to be aligned

exclusively with Skyline,” said

Glomski. “Over the years I’ve been

involved in hundreds of Skyline

installations. I know their sys-

tems and many of the people

within their dealer network.”

Skyline Exhibits Las Vegas is only

minutes away from all local ven-

ues so Ray and his team are able

to provide responsive service.

“The addition of Ray and Skyline

I&D of Las Vegas is exciting,”

said Michael Vekich, Executive

Chairman of Skyline Exhibits.

“There’s no question that our

operation in Las Vegas will set

the standard for service and

exhibitor satisfaction.”

industry news

Booth Staffing

By far and away, exhibitors say

sales people make their best booth

staffers, followed by their top

management. Exhibitors are get-

ting better results by improving

how they select staffers, commu-

nicating their goals before the

show, and booth staff training.

Said one survey respondent, “We

pick the ones that have proven

track records and set high expec-

tations for any newcomers.”

Promotions

Exhibitors rely most on direct mail

and email for their pre-show

promotions. When asked which

at-show promotions are working

best, exhibitors liked free give-

aways/drawings, discounts, and

demonstrations. One exhibitor

described their proactive pre-show

marketing thus: “We identified

targets and reached out to key

attendees before the show. We

invited key prospects to lunch or

dinner meetings to have more

in-depth conversations off the

show floor.”

Free White Paper!

Much of marketing is taking risks

and experimenting. Your peers have

been doing just that, and this new

report lets you tap into their recent

successes and failures. Take advan-

tage of the wisdom of crowds,

________

Exhibitors say sales people make their best booth staffers, followed by their top management.

and get a copy of

the What’s Working

in Exhibiting

White Paper.

Return the enclosed

reply card or visit:

skyline.com/whitepapers


11 New Products from Skyline

Envoy™

Exhibit System

Envoy sets the standard for ele-

gance in exhibiting. Curved cor-

ners provide a soft, clean look

while its sleek profile allows

graphics to stand out. Frame pro-

vides mass, yet is lightweight.

Applications:

Custom Modular

Tapestry™

Fabric Structures

Create large, organic graphics that

get attention from all over the

show floor! Tapestry is lightweight,

packs small and integrates with

Skyline systems. Standard models

and custom shapes are available.

Applications:

Custom Modular

Myriad®

Merchandising Banner Stand

Myriad® offers you more than

other banner stands. In addition

to giving you lightweight portabil-

ity, convenient set up and big

graphics, you also get the ability

to display products and literature.

Applications:

Portable

Duet™

Double-Sided Banner Stand

Design and value in perfect har-

mony! Duet gives you twice the

message of other banner stands

with big graphics printed on both

sides of a single graphic panel for

less weight and quicker set up.

Applications:

Portable

Convey™

Information Placards

Convey is a perfect complement

to trade show exhibits and can be

used as stand-alone kiosks.

Accessories include digital picture

display, literature pocket, acrylic

page holder and board graphic.

Applications:

Custom Modular, Portable


skyline news

At Skyline, we continue to devel-

op new products and enhance

established products to help

trade show marketers exhibit

better – with more impact, more

convenience and greater ROI.

Here are some of the new prod-

ucts launched within the past

year. All are designed and built

with to the highest quality stan-

dards for durability, performance

and value.

See more at:

skyline.com/new-products

Buyers Choice Award Winner!

DesignView™ voted

best new product at

EXHIBITOR2009

Mirage®

Backlit Pop-Up Display

The world's best pop-up backlit

for impact! LED backlighting is

intense, energy efficient and lasts

longer than other lighting. And it's

compatible with all existing Mirage

frames – just upgrade panels.

Applications:

Portable

Performa™

High Performance Display Fabric

Exclusive to Skyline! Performa™

is the new high-performance fab-

ric created specifically for Skyline.

Its unique design gives Skyline

clients the highest quality fabric

graphics for exhibits of all sizes.

Applications:


InterfaceFLOR®

Modular Carpet Tiles

Get a high-design look without

buying custom carpet! Modular

floor tiles let you create patterns

and designs that give you a fin-

ished appearance in exhibits of all

sizes. For purchase or rent.

Applications:


Occasions™

Custom Modular Table System

Gives your brand a powerful

presence for effective face-to-face

marketing. Occasions is customi-

zable with a host of accessories,

versatile to fit changing needs, is

lightweight and packs very small.

Applications:


DesignView™

Presentation System

Build your presentation right into

your display! Big, branded graphic

with built-in screen area provides-

seamless messaging. Short-throw

projector is available for rent and

simply connects to your computer.

Applications:

Portable

LED Lighting

Programmable Lights and Motion

Brings big production values to

exhibits with even modest bud-

gets. LED offers 16.7 million colors

of light output, multiple levels of

control flexibility, and a universal

control scheme for easy expansion.

Applications:


skyline news


Your Local Skyline

123 Parkway Boulevard

Cityville, ST 54321

555-765-4321

1-800-765-4321

www.skyline.com

Special! You can even put

a customized message

here!

© 2009 Skyline Exhibits Printed in U.S.A.

Photograph © 2009, Padgett and Company

Skyline showcased a record 8 new products at EXHIBITOR2009. The DesignView™ Presentation

System won a Buyers Choice award for outstanding new product (page 16).

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