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How Rakuten is planning to run their entire business in

English?

s1150150

Ryusuke Tashiro

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Outline

◎The history of Rakuten

◎The context of work

◎How run their business in English

◎Conclusion

◎Reference

The history of Rakuten(1/2)

◎February,1997 Founded this company

◎May, 1997 Started the service of Rakuten Ichiba

◎April, 2000 Listed JASDAQ certificate exchange

◎March, 2001 Started the service of Rakuten Travel

◎November, 2002 Started the service of Rakuten Super Point

◎October, 2004 Founded the baseball group

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The history of Rakuten(2/2)

◎December, 2005 Founder the company of Rakuten Auction

◎February, 2008 Founded the group store in Taiwan

◎September, 2008 Started the banking service

◎September, 2009 Started their services in Thai

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The context of work

◎E-commerce work

◎Credit card work

◎Banking work

◎Portable and Media work

◎Travel work

◎Sports work

◎Communication work

◎Certificate work

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How run their business in English(1/3)

◎In modern society, Rakuten runs a business all over the world. Therefore, they need to learn English.

◎In modern society, importance of service get more and more higher. So, Rakuten thought that it is not the times that not only products.

◎Their goal is to the most biggest Internet service company in the world.

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How run their business in English(2/3)

◎It is easy for Japanese people to work in foreign if they can speak English. Also, they want to run by low cost and make use of alots of talented people.

◎Rakuten makes use of indian knowledge and technology mainly.

◎They direct a world to expand their business all over the world.

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How run their business in English(3/3)

◎They can get a foreign information about IT.

◎They try to become global company from Japanese company.

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Conclusion

◎It is important for us to direct a broad vision.

◎Rakuten want to run by low cost and correct a good talented people.

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Reference

◎http://corp.rakuten.co.jp/

◎http://www.toyokeizai.net/business/interview/detail/AC/810ee47297d49033c2a4b43a0a5216e0/

◎http://blog.goo.ne.jp/mit_sloan/e/12e944b3494ce767ea7f03b7b7d051d9

◎http://www.nikkeibp.co.jp/article/news/20100824/242724/

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