Sky 1 Case Study

Charlie Wheelhouse

How is Sky Funded?

• Advertising: Sky sells advertising slots to a range of different companies whom would like to advertise their product/business to all the people watching that channel. Companies can buy advertising slots on all the channels sky provide. The companies buy times slot which varies in price depending on when they would like to show their advertisement. For example showing an advert during the ad break on the FA Cup will be a lot more expensive than buying a time slot which is 10am-11am. This is because more people will see the advertisement during the FA Cup compared to 10am in the morning.

Funding

• Subscriptions: Sky is also funded by customers that subscribe to the Sky TV packages. For example if a customer would like an entertainment package which includes over 35 channels, 240 free-to-air channels, Sky+, Catch up TV, Sky Go and 11 free-to-air HD channels for the price of £21.50 per month.

Funding

• Online/Mobile: Sky subscribers get an account made once they have signed up to the sky subscription plans. This allows customers to sign on in the internet through their computers/smartphones and watch things such as sky sports.

Ownership

• Sky is owned by a man called Keith Rupert Murdoch.