Press Release

sky100 Proudly Presents The Brand New “Sky-High Tech Zone”

Introducing the Unprecedented 360° VR Experience and Upgraded sky100 Mobile App

Making the Impossible Sky-high Journey Possible

(Hong Kong, 21 September 2017) sky100 Hong Kong Observation Deck (sky100) announces the launch of “Sky-High Tech Zone”, dedicated to creating a virtual dynamic world allowing you to discover Hong Kong in a new perspective through the Virtual Reality (VR) and Augmented Reality (AR) technologies. You can now immerse into the 360-degree VR Experience that leaves them suspended in the air while enjoying the panoramic vista of the captivating Victoria Harbour outside the window of International Commerce Centre (“ICC”). With the SKY100 TOUR in sky100’s upgraded mobile app, you can enjoy the 360-degree stunning views of the city’s skyline on a perfectly clear day, even under unpleasant weather conditions. The AR FUN PHOTO on sky100’s mobile app enables you to transform into giants and take interactive photos with ICC. Come join us for a whole-new touring experience of the impossible sky-high journey here at sky100! A 360-degree VR Experience like No Other Feast Your Eyes on the Enchanting Day and Night Views of Victoria Harbor Welcome to the VR World and let’s begin your fascinating sky-high journey at the “Sky-High Tech Zone”! You can now experience flying up high to 393 metres above sea level with the cutting edge VR technology. After putting on the VR headset and sit in the specially designed VR Chair, you will embark on a 2-minute 360-degree VR Experience where you will find yourself suspended in the air, overlooking the beautiful day and night scenery exclusively at sky100! Day-time VR journey allows you to feel the difference in changing weather conditions like getting through the ocean of clouds, admiring the sunset view as it changes according to seasons and even feel the power of the tropical cyclone; while night-time journey amazes visitors with view of the moon over the harbour, spectacular fireworks and light show right in front of you! You can enjoy the 360 VR Experience for free during the trial period from now until 31 October 2017. Thereafter, you can take part in the VR Experience at only HK$ 20. Experience the Upgraded sky100 Mobile App with SKY100 TOUR, PHOTO FRAMES, MOMENTS and REWARDS All-in-one SKY100 TOUR - Open the sky100’s mobile app and activate the SKY100 TOUR by turning on Bluetooth and location service, you can discover the history and information of various Hong Kong attractions and landmarks by clicking the location markers. Even after leaving sky100, you can still revisit the information about those viewed attractions and landmarks which are automatically saved in the app. When you are at the East Deck, don’t miss the 1-minute animated video which will take you down the memory lane of changes of buildings along Victoria Harbour’s coastline over the past century. With SKY100 TOUR, visits to sky100 will no longer be dampened by rainy days or stormy weather. Simply

Press Release

borrow a Cardboard VR Viewer from sky100 Customer Service Counter, and place your mobile into it to enjoy 360-degree views of Hong Kong as in a clear sunny day! AR FUN PHOTO - With the newly upgraded sky100 mobile app and the AR card received when visiting sky100, you can take interactive AR photos of themselves with a mini ICC projected on their palm. What’s more? At the Sky-High Tech Zone, you can now glide over Hong Kong’s skyline and even reach the rainbow or the moon above the giant AR version of ICC projected from the floor. Fun-filled photo frames are also available in the app for you to take more interesting photos and share with your friends and family on social media. MOMENTS AT SKY100 - Experience magical moments captured at sky100! The day to night time-lapse video on sky100 mobile app shows you the breath-taking scenes that are not to be missed throughout the day. You can download their favourite part of the clip and share on different social media. REWARDS - Don't miss out various eCoupons with discounts on admission tickets, food and beverages, gifts and photo taking service that are now available on the sky100 mobile app.

─ End ─ sky100 Hong Kong Observation Deck Opening hours : Sunday to Thursday – 10 a.m. to 9 p.m. (last admission at 8:30 p.m.)

Friday to Saturday – 10 a.m. to 10.30 p.m. (last admission at 10 p.m.)

Location : sky100 Hong Kong Observation Deck, 100/F, International Commerce Centre, Kowloon Station, Hong Kong

Hotline : 852 - 2613 3888 (10 a.m. to 6 p.m.) *The opening hours of sky100 are subject to change. Visitors are advised to check the details, opening hours and event timetables at sky100’s official website before their visit. Safety Terms and Conditions apply to “Sky-High Tech Zone”, please refer to the sky100 Hong Kong Observation Deck official website. For details of sky100 Hong Kong Observation Deck, please visit the sky100 official website (www.sky100.com.hk), Facebook page (www.facebook.com/sky100hk) and Weibo (http://weibo.com/sky100hk). About sky100 Hong Kong Observation Deck

Developed by Sun Hung Kai Properties, sky100 Hong Kong Observation Deck is located on the 100th floor of International Commerce Centre, the tallest building in Hong Kong. At 393 metres above sea level, it is the only indoor observation deck in Hong Kong offering 360-degree views of the territory and its famous Victoria Harbour. This world-class attraction is complemented by a well-connected transportation network and prestigious shopping mall. It also features Hong Kong’s fastest double-deck

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high-speed elevators, which reach the 100th floor in just 60 seconds. sky100 introduces the features of Hong Kong’s culture and its unique story via the upgraded sky100 interactive mobile app and regular festive campaigns. It proudly offers visitors and their loved ones Hong Kong’s most memorable sky-high experience in every season and at all times of the day. With the official opening of Café 100 by The Ritz-Carlton, Hong Kong on the west side of the deck, sky100 is the world’s first observation deck to have an F&B outlet operated by The Ritz-Carlton, Hong Kong. Guests can savour exclusive delicacies and enjoy captivating views of the city’s skyline, a truly double delight of taste and visual pleasure. sky100 Hong Kong Observation Deck has received the Certificate of Excellence for four consecutive years since 2014 from renowned travel website TripAdvisor in recognition of its breath-taking views and outstanding hospitality. It is also named by CNN as one of the 17 beautiful places to see in Hong Kong. sky100 is also one of the eight founding members of the Hong Kong Association of Amusement Parks and Attractions, as well as the only member in Hong Kong of the World Federation of Great Towers.

This press release is issued by Joyous Communications on behalf of sky100 Hong Kong Observation Deck. For media enquiries, please contact: sky100 Hong Kong Observation Deck

Ms Tweety Ho

Tel: (852) 2613 3831

Email: tweetyho@sky100.com.hk

Joyous Communications

Ms Claudia Lo / Natalie Chung

Tel: (852) 2560 8551 or (852) 2560 8232

Email:claudialo@joyoushk.com/nataliechung@joyoushk.com

Photo caption:

sky100 Hong Kong Observation Deck (sky100) announces the launch of “Sky-High Tech Zone”, dedicated in creating a virtual dynamic world which allows you to discover Hong Kong in a new perspective through the Virtual Reality (VR) and Augmented Reality (AR) technologies.

Press Release

With the cutting edge VR technology, you can embark on a 2-minute 360-degree VR Experience where you will find yourself suspended in the air, overlooking the beautiful day and night scenery exclusively in sky100! You can enjoy the 360 VR Experience for free during the trial period from now until 31 October 2017.

SKY100 TOUR in the newly upgraded sky100 mobile app enables you to discover the history and information of various Hong Kong attractions and landmarks simply by clicking the location markers. Information will be saved automatically in the app for you to revisit.

Press Release

With the newly upgraded sky100 mobile app, you can take numerous interesting AR Fun photos with a mini ICC projected on your palm, gliding over Hong Kong’s skyline or reaching the rainbow or the moon above the giant AR version of ICC!

Fun-filled photo frames are also available in the app for you to take more interesting photos and share with your friends and family on social media.

Don't miss out various eCoupons with discounts on admission tickets, food and beverages, gifts and photo taking service that are now available on the sky100 mobile app.