1. { HP ISS Gen8 Product Launch Sample proposal By: Andy Ty Urrutia

2. Concept: Evolution The Art of Cloud Its all about the Cloud. Cloud, being the key word for cloud computing and the physical clouds which is the original symbolism behind cloud computing. Thus is our springboard, where the individual parts of the event will jump forth and culminate in our launch. Launch Concept 3. HP brand & Automation: Following the HP design guidelines, we maximize the recognition of the event in the translation of the launch and design concept. The actual launch is highlighted by the automated unboxing of the product packaging prop, that is triggered by our GOH. Launch & Design Concepts 4. HP brand & Automation: Following the HP design guidelines, we maximize the recognition of the event in the translation of the launch and design concept. The actual launch is highlighted by the automated unboxing of the product packaging prop, that is triggered by our GOH. Launch & Design Concepts (video clip) 5. HP brand & Automation: Following the HP design guidelines, we maximize the recognition of the event in the translation of the launch and design concept. The actual launch is highlighted by the automated unboxing of the product packaging prop, that is triggered by our GOH. Launch & Design Concepts B 6. Publicity: The power of the clouds is brought to earth, for the launch of the HP Proliant Gen8. It starts from the pre-event publicity, posters, invites and new media blasts that will generate the buzz for the new HP products. The focus on new media strategies should be the driving force behind the pre event publicity, so as to tie up the event in a cohesive package using the involved technology. Pre-Event Publicity 7. Choosing one of the best rooftop venues in Singapore, our Launchpad will be a setting that will truly be an environment that is in the cloud. Draped in mist and fog to emphasize our theme, a perfect view of the Singapore skyline, cool music, dramatic lighting and effects for the launch, and our scene is set. Venue 8. 1-Altitude occupies the top 2 floors and the roof of the OUB Building and is poised to be one of the most exciting dining and entertainment venues in Singapore. The bar is highest al-fresco gastro bar in the world. The vibe here is akin to a Morocco-meets- Manhattan-night; relaxed yet sophisticated. Views are spectacular and definitely beats the sky park at MBS. Diners lounge on day beds and cozy comfortable corners while nibbling on homemade Turkish Flat Breads and Spicy Ground Lamb with Fontana Cheese. 1-Altitude OUB Building No 1 Raffles Place Tel: 6438-0410 1-Altitude 9. Lantern is a stylish rooftop bar and pool with enthralling panoramic views of the Marina Bay waterfront and the world-famous Singapore skyline. Located on the rooftop, this urban oasis with 360 degree breathtaking views of the Lion City, is the coveted destination for the sophisticated chic where one can relish delectable gourmet snacks and tantalizing grilled meats, accompanied with fine champagnes, signature cocktails, wines and beverages. (seating capacity 150 Lantern Bar 10. A fusion of elegant style, cutting-edge and peerless, KU DE TA has already captured the imagination of the world's pleasure seekers. Marina Bay Sands patrons and guests can expect to encounter the finest entertainment destination in Southeast Asia. The stunning rooftop setting redefines the concept of sophisticated pleasure for discriminating individuals, whether they seek a playground a sanctuary, or a den. Above all this will be a place where members will enjoy the finest dining and entertainment welcome to the ultimate leisure venue. KUDETA 11. Fans of the rustic settings and alfresco experience will be delighted with ta.ke's elegantly designed bamboo-themed cocktail lounge that includes pools and private cabanas. Sit back, and enjoy its offerings of Japanese-inspired cocktails and Japanese and French fusion cuisine - relaxation at its very best. Area Qlark quay(Studio M Hotel le 2) Street 3 Nanson Road Phone +65 6808 8888 Website http://www.studiomhotel.com Take @ studio M 12. Tag-lines: The speed of cloud! Reach for the sky! Key element: Fog and Mist Tag-lines, Key Elements, Gift Ideas 13. { Thank you! Sample proposal By: Andy Ty Urrutia