skrillex - ruffneck bass analysis

INTENTIONS The intention of this video is to promote Skrillexʼs new single and try to bring in a bigger audience for Skrillex by making an interesting video and promoting, strong themes are used such as drug taking, violence and panic.At the beginning of the video we see Santa taking drugs and this straight away draws the viewer in as it is extremely weird and different, then we see him sitting in front of kids as they come towards him and he looks dizzy and it builds up to the drop and gets even more weird after that, by showing shots of the kids screaming at him with weird camera effects.I think even if someone was not a fan of Skrillex they could watch this video easily as it is very interesting and weird.

REPRESENTATION OF THE ARTIST

This music video, even though it does not include the artist in it, it shows that Skrillex has a dark side and a dark sense of humor, it also shows Skrillexʼs style which is very abstract and different and very weird.

MUSIC VIDEO ANALYSIS

Artist: SkrillexTrack Name: Ruffneck Bass (FULL Flex)Genre of song: DubstepDirector: Tony TFormat: 3:35 (narrative driven)

RELATIONSHIP BETWEEN MUSIC AND VISUALS

There is a very strong relationship between the music and visuals, the footage will follow the drop of the song and the footage will stutter if the song is stuttering and weird camera effects are used, kind of a fish eye lenses effect is used to also mimic the drop of the song.The camera plays a big part in the effects during the song, things on the track like the rising and descending sounds the camera will pan to a certain direction, for example when there is a descending sound the camera pans down from santas face to below him.At the beginning of the song where it is not as intense and a bit more chilled the editing is a lot less edgy, shots stay on for longer and it is slower paced but during the drop the editing becomes more fast paced and edge.When there is a sort of distorted ringing sound on the track the elf is seen ringing a small bell he has while yelling to symbolize the distorted ringing sound, also when there is a ʻmunchingʼ sound on the track santa mimics this sound with his mouth.During the drop of the song it looks as if Santa has a panic attack from the effects of taking drugs and this justifies the fast paced editing and the drop as well, shots are used well like the camera shot zooming in and out again trying to reflect what it would be like during a panic attack.Though this is a minor detail at the end of the video when santa is outside in the snow, right at the end when he nose starts bleeding as it hits the snow itʼs in beat to the last few notes of the piano.



RELATIONSHIP BETWEEN LYRICS AND VISUALS

There is not very many lyrics in this song other than “Are you ready for the Ruffneck Bass?” when this is said an elf kind of just shouts it towards the camera, so weʼre seeing the elf from santaʼs eyes during his panic attack.Also there is a part where one of the young girls comes to Santa and she says the “Bass” part also.

VOYEURISM (NOTION OF LOOKING)

At the beginning of the music video we see Santa taking drugs which is a private thing we people really shouldnʼt be watching someone do, we also see him putting on his Santa outfit.



INTERTEXTUALITY This could possibly be a reference to the movie ʻbad santaʼ, itʼs the idea if ʻwhat if santa went bad?ʼ and in this video we see him doing things such as taking drugs and beating up security guards.

TYPICAL OF GENRE It is typical for a dubstep video to have the footage match the drop of the song, the drop of a dubstep song comes after the rise and during the rise the footage is normally starting to get more intense as it builds up to the climax which is the drop, during the drop there are usually lots of wobbles and stutters and the footage usually follows this.



WHO IS THE TARGET AUDIENCE

The target audience are obviously fans of Skrillex but also ravers.People who like to watch strange videos as this video is definitely very strange.

WHY WOULD THIS APPEAL TO TARGET AUDIENCE

It has a really interesting video which along with the song makes it just fun to watch, I laugh when Iʼm watching the video because you see Santa doing things you wouldnʼt think of him doing like beating up the security guards, so this video appeals to me in that way.



skrillex - ruffneck bass analysis

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