Simply Clever

By:Jayanti PatelKartik Petkar Pratik Bhuptani

History Of Skoda Skoda Auto an automobile manufacturer is

based in the Czech Republic.

It was 1894, 26-year old Vaclav Klement, a bookseller and Vaclav Laurin opened a bicycle repair shop in 1895 in Mladá Boleslav, Czech Republic.

Before going into business partnership with Klement, Laurin was established as a bicycle manufacturer in the nearby town of Turnov.

In 2000, Skoda Auto became wholly owned subsidiary of Volkswagen Group.

Laurin & Klement

After World War I the Laurin-Klement company began producing trucks, but in 1924, after running into problems and being hit by a fire, the company sought a partner, and was acquired by Skoda Works.

Skoda Works an arms manufacturer which had become a multi-sector concern and the biggest industrial enterprise in Czechoslovakia.

Skoda Works was Established in 1859.

The 1st Laurin & Klement automobile, the Voiturette A was a full success, later becoming the archetype of Czech automobile classic

Škoda Auto Private Limited(Global)Number of locations China, Czech Republic, India, Kazakhstan, Russia, Slovakia, Ukraine

Area served Global(except North America)

Key people Prof. Dr. H.C. Winfried VahlandChairman of the Board of DirectorsProf. Dr. Martin WinterkornChairman of the Supervisory Board

Production output 762,600 units (2010)Services Automotive financial services

Revenue ($13.5 billion USD)( Rs.67000 crores)

Profit ($1.9 billion USD)(Rs 9500 crores)

Total assets ($8.33 billion USD)(Rs 41,500 crores)

Employees 24,714 (2010)Parent Volkswagen GroupSubsidiaries •Škoda Auto Deutschland

•Škoda Auto India•Škoda Auto Polska•Škoda Auto Slovakia

Website Škoda-Auto.com

Škoda Auto India Private Limited Company Profile

Type SubsidiaryIndustry Automotive industryFounded November 2001Headquarters Aurangabad, Maharas

htra,India

Number of locations 2 (Aurangabad, Chakan)

Area served IndiaProducts AutomobilesProduction output 20,019 units (2010)Revenue ($767.21 million USD)

(Rs 2990 crores)

Parent Škoda AutoWebsite Škoda-Auto.co.in

Automotive Sector In India India is 7th largest and 2nd fastest growing automotive market in

the world.

Its current turnover is $35 billion(INR 1,75,000 cr), and accounts 5% of India’s(GDP).

India’s current GDP is $1.4 trillion expected to grow 3.75 trillion by 2020.

It employs 13 million people

By the year 2016 Indian automotive industry may vary $122 billion (INR 6,10,000 cr) to $159billion(INR 7,95,000) (estimated by SIAM)

Automotive Sector In India Automotive industry may account for 10%-11% towards India’s GDP by

the year 2016 .

Car Production in 1999-2000 -- 5,17,957(units).

In the year 2009-2010-- 28,14,548(units).

Industry has seen growth of 400 percent in 10 years.

Position Of Skoda Auto India 4th Oldest Company In the World Ranks 6th in India - ADAC Expanding Skoda’s reach in India The company planning to add to its existing network of

65 dealerships to cover more cities and towns. Škoda Auto India registers a growth of 20% in August

2011 Records total sales of 1812 units in August 2011. 1.Economics Times Zigwheels – Design of the Year

2.BBC Top Gear - Car of the Year(Laura)

3.NDTV Car & Bike award – Best Integrated Marketing Campaign

Products Of Skoda Auto

The Skoda Superb is a large family car primarily built by the Czech car manufacturer Skoda Auto as its flagship carThe versions produced from 2001 to 2008 are based on the platform of the Volkswagen Passat It is currently the largest and most luxurious model in Skoda's model range.

1.Skoda Superb

Skoda Octavia was the first launched in India in 2001. Targeted at the Indian premium segment, its handling, fuel efficiency and low pricingThese segments of cars were developed to target the premium segmentWas changed and was re-structured to Laura. Makes one of the best cars in India and people prefer it because of its distinct features, variety of colours and accessories

2.Skoda OctaviaAfterwards replaced by Laura

Skoda Yeti was introduced as an SUV in December 2010 in India.

However it did not make an impact on the Indian market

High competition offered by the Honda CRV ,Toyota Fortuner and also domestic brand’s such as Tata and Mahindra auto.

3. Skoda Yeti

Skoda India launched the latest version of Fabia in 2007.

Couldn't live up to the hype created by the previous generation Octavia.

Fabia has not succeeded in this market due to dealer problems, steep prices and Skoda trying to position itself as a luxury marquee.

Also in the competition sector Hyundai i20 ,Maruti Suzuki Swift and Ritz were way ahead of their sales than Skoda fabia.

4.Skoda Fabia

Services Of Skoda Auto India

Skoda Finance - for finance and insurance solutions that are quick, competitive, hassle free and convenient

Skoda Assistance -24x7 Road Assist like:I. Minor mechanical or electrical breakdown causing immobilisationII. Flat / Weak batteryIII. Flat tyreIV. Running out of fuelV. Wrong fuel fillingVI. Key lock-out / misplaced VII. Major breakdown or accident

Marketing Strategies Of Skoda

Unique Promotions

Promotes Itself by sponsoring in various sporting events like:

o Tour De France

o Giro D’Italia

o World Rally Championship (WRC)

o Ice Hockey World Championship o Czech Hockey League

o Czech National Hockey Team

Skoda has a unique promotions strategies as follows:

1. Best Care In The World

2. Because You Are Special

3. Adventure At A Touch Of A Button

4. Life is beautiful in A Skoda

Contribution To Indian Economy

Invested nearly $600 million in India (FDI)

Employment to nearly 300 people directly and 800 indirectly

India is export hub for Skoda for exporting cars to Nepal, Myanmar(Burma) and Srilanka which helps to earn foreign exchange.

Provides revenue to Govt Of India In form of Direct and Indirect tax

COMPANY SOCIAL RESPONSIBILITY (CSR)

Partners with Social Organizations like Health Clown Civic Society, Klokanek-Children in need fund, Cancer Research Foundation.

In 2003,took initiative to “Plant One Tree For Every Car Sold” in Czech Republic.

Skoda India provides educational material to ITI(industrial training institute),Aurangabad

Making extraordinary effort to limit the negative influence of its production activity on environment

JOB OPPORTUNITIESProduct management-product manager

International business management-dealer network management

Technical development-Design

Purchasing department

Development-research and develop engineer

Current & Future Activities Launched & Upcoming Model of Car

1. Skoda Laura RS

2.Skoda Fabia Scout (2011 end-2012)

Launches By the year 2013 1. Skoda Youngster (Small Car)

2.Skoda Rapid Sedan

Bibliography

Information Collection Sources

1. www.skoda-auto.com

2. www.skoda-auto.co.in

Image courtesy:

1) http://overdrive.in

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