skinnie magazine issue 109

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FEATURESp.012 Wikileaks: The Cliff NoTes Because most morons won’t read the actual documents

p.016 The CoNTiNeNTal Room feel historic when you order a cocktail

p.019 NuCleaR CoWBoyz Big production - big air!

p.024 lookiNg shaRp Radii footwear’s Casey arisohn has a knack for this kinda thing

p.027 yeT aNoTheR skiNNie giRl meet miss february 2011 ashley swank

p.031 DoiNg iT To DeaTh DJ Vice sets needles and trends

p.034 The pRolifiC DoWN uNDeR australia’s Cut Copy are plain awesome

p.038 musiNk is BaCk 2011 means more bands and more ink!

p.041 The WesT ReigNs supReme meet Nike’s la Destroyers

p.055 skiNNie sCeNe The where, when and what

CONTENTS| February 2011

p.031 p.034 p.041

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February 2011 J ISSue #10910184 sixth st. suite a

Rancho Cucamonga, Ca. 91730ph. 909-476-0270 fax 909-476-5931

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PUBLISHERSJimmy Clinton and george giordano

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EDITORIALEditor-in-ChiEf Ramon gonzales

Contributing WritErs Jasen T. Davis, alex mendoza, eric Bonholtzer, katie evans, kristie Bertucci, patrick Douglas, lacy ottenson, elysia mcmahan, mike young, mm zonoozy, katie evans, James gobee,

for editorial submissions, email [email protected]

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ART & DESIGNart dirECtor meloki

CliEnt sErviCE rEprEsEntativE morgan Desmond

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PHOTOGRAPHYContributing photographErs michael Vincent, alan Rivera, sean myers, Joanna miriam, Dave gatson, karen Curley, harmony gerber,

edison graff, amanda Davies, angela Jugon, Timothy sheppard, erik faiivae, Christian sosa, Tammy Rapp, Todd scheuerell

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SALES & MARkETINGsalEs/MarkEting dirECtor Jason zahler

advErtising Christopher pena, liza Dalidaandy alexander, leigh ann st. Cyr and Julius lopez

for all sales inquiries email [email protected]

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ADMINISTRATIvEproMotion dirECtor kyle DermitWEbMastEr house of Designs

onlinE Editor amara omeregieContributing staff angela Jugon

Raquel lopez, Cynthia De los santosand Ryan mercer

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FASHIONfashion dirECtor michelle Ngo

fashion Coordinators heather Choi and Christina pham

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SUBSCRIBERS If the post office alerts us that your magazine is

undeliverable, we have no further obligation unless we receive a corrected address within two years.

LEGAL DISCLAIMERThe content in this magazine is for entertainment and intended for mature audiences only. advertisers are responsible for their ads placed in the magazine. skinnie magazine is not responsible for any actions taken by their readers. We may occasionally use images placed in public domain. sometimes, it is not possible to identify and/or contact the copyright holder, if you claim ownership of something we’ve published, we will gladly make a proper acknowledgement. skinnie magazine does not share opinions and/ or views stated by the writers and or photographers. some of the content published may be of a mature nature; we do not, in any way, condone underage drinking or any other illegal activity. all submissions become property of skinnie magazine, be it text, photos, art, etc.

Skinnie Entertainment MagazineAll Rights Reserved. 2011

Cover Photo by Michael Vincent

Think big, ugly wool sweaters. Think puffy hair, awkward pleats, and eyeglass frames that had some metallic finish to them, gold, silver - gross. There was a period during the mid to late 80’s when the party spot was my Uncle Joe and Aunt Lupe’s house. Nestled in the Northside of Long Beach, I can remember hitting the 710 North to their house for everything. Christmas parties, boxing matches (Tyson’s heyday), any reason to turn on some tunes and drink, the folks managed to convene. There is one particular night that has managed to follow me for the better part of 20 years. “Oh, Sheila!”It had to have been New Year’s Eve 1989 because I distinctly remember being 6 years old. Mom and Pop made sure to fit me properly with a dress shirt and a handsome sweater over the top. There was a party at Uncle Joe and Aunt Lupe’s house. Naturally. The details of the night didn’t stick. If they did I might fit the profile of a serial killer. I know there was some Nintendo involved, definitely some snacks, and maybe even sneaking the occasional taste of wine when the grown folks weren’t looking (Sorry Mama). It might have been just after the countdown, but at some point, everyone under the roof was dancing. Everyone. Being 6 years old and up past The Cosby Show was the biggest of deals, so I cut loose. Party time. And well, I liked to dance. Maybe the booze was wearing off. Maybe the

older folks got too hot and needed to slow down. Whatever it was, it didn’t stop me - Or my partner. Her name was Sheila. Her older sister was a friend of my cousin’s. She had a pink dress and no inhibitions. She danced with me all night. So much in fact, as the grown folks stopped, they took notice. Coincidentally, there was a song that came on over the speakers. “Oh, oh Sheila, let me love you til the mornin’ comes.” Till this day I love Ready For the World, and till this day, the people at that party still tease me by singing that song.There are a handful of nights like that one, that have undeniably influenced my life’s course. What I noticed that night was my unwavering admiration for the DJ. He could do no wrong. Every decision he made preserved the flow of the party. Liquored up, tired, hot from all the terrible sweaters vests and pants suits, none of that mattered. The DJ made sure that everything that came out of the speakers kept the party going. I sometimes still think of Sheila – but I always watch and envy the DJ. Enjoy our cover feature with DJ Vice. There are few out there that take the craft of choosing a nightly soundtrack as seriously as he does.

KEEP IT HOOD –

Ramon Gonzales

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Most Americans had probably never heard of WikiLeaks until April of 2010, when the website released video evidence of an airstrike on two Reuters journalists carried out by the U.S. military

on July 12, 2007 in Baghdad. The airstrike also killed a driver with two children in a van that tried to get the injured to a nearby hospital.

After the video WikiLeaks was the big story across major, international media outlets in The Washington Post, The Christian Science Monitor, the New York Times, Al-Jazeera, Reuters, CNN and the BBC. Now that they had everyone’s attention, the website unleashed an even bigger media bomb: 92,000 documents revealing secret information about the war in Afghanistan between 2004 and 2009.

Since then many politicians and pundits have attacked WikiLeaks from every conceivable angle short of blowing up their office and assassinating their neo-cyberpunk leader, Australian hacker Julian Assange. It’s been an increasingly hectic firestorm with soundbites drowning out the more important stream of information, so let’s look back over some of the big stories that were probably missed:

The U.S. Government Condones Torture and RapeAccording to 400,000 documents leaked by WikiLeaks, the Pentagon has instructed the U.S. military not to investigate any acts of torture committed by the Iraqi police, who have allegedly arrested suspects and mutilated them with power drills, burned them with cigarette lighters and beaten them with various objects. Also revealed was the fact that 60,000 Iraqi civilians have died between 2003 and 2009.But the abuses don’t stop there. Secret documents released by Wikileaks to The New York Times, The Guardian, Der Spiegel and Le Monde indicate that the U.S government has committed war crimes such as gunning down insurgents attempting to surrender, performing summary executions of prisoners and also allowing them to be raped and beaten.

What’s particularly condemning about the war crimes evidence is that if the U.S. military did commit such illegal actions, Pfc. Bradley Manning, who released many of the documents pertaining to Iraq and Afghanistan to WikiLeaks, would actually have been required by military law to report war crimes since that is one of the fundamental duties of any soldier in any branch of the military. Going further, if Pfc. Manning had

not reported the war crimes he could have actually been given a court martial, according to military law.

The Government of Iran is Supplying Iraqi InsurgentsOther documents report that Iran has been supplying insurgents in Iraq with shoulder-mounted anti-aircraft missiles. If this is the case, Iran is complicit in arming a foe of the U.S. military, and can’t insist that it’s the act of terrorists operating out of their country since the trail leads directly to their own government.

Iran is Receiving Arms from North KoreaAnother important item is that Iran has bought Russian-designed missiles from North Korea capable of hitting cities in Western Europe and as far as Moscow. What’s rather horrific is that the documents also suggest that Iran and North Korea are sharing their resources in the attempt to have their own nuclear ICBM’s. (Intercontinental Ballistic Missles – yeah, those travel about 3500 miles)

The U.S. Government Hates Michael MooreDuring the release of Michael Moore’s film Fahrenheit 9/11, the U.S. government did everything it could to prevent the film from being seen by the cabinet minister of New Zealand, who had planned to host a screening of the film for friends and other political associates.

The War in Afghanistan is Going NowhereThese documents go farther to describe Afghanistan as a quagmire similar to the Iraq occupation and the Vietnam Conflict. Despite the efforts of General Petraeus, the $300 billion that we have spent on this war has only gone to fund a situation where the citizens of Pakistan and Afghanistan hate us. Many of those citizens have become insurgents after losing wives, children, brothers, parents and friends.

Israel Intentionally and Routinely Destroys the Economy of Gaza250,000 U.S. cables released by WikiLeaks also indicate that Israel has worked with the U.S. to keep the Gaza economy on the brink of collapse with the use of military attacks, embargos and other devious methods. Apparently, Israel isn’t all bad, and has been careful to make sure their actions don’t create a full-blown humanitarian crisis while keeping the people there dirt poor.

Drip, Drip, Drip...another look at Wikileaks Words By Jasen T. Davis

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China Hates GoogleApparently, the Chinese government is still angry at Google, and has used their own hackers to infiltrate Google’s computers systems. The Chinese government also routinely attempts to hack government installations, and has even attacked the laptop of the Dalai Lama. Also revealed was the fact that the U.S. government gets a lot of friendly cooperation with Google.

The Australian Website BlacklistApparently, some websites are just too dangerous for Australian citizens to see…at least according to the Australian government. WikiLeaks published the blacklist of banned websites last year, prompting a stern response from many government authorities around the world.

The Government of Afghanistan is CorruptAfghan President Hamid Karzai has been very active in preventing U.S. law enforcement officials from investigating billions of dollars in illegal financial transfers because his own government is the culprit. The bad part is that if this is true, millions of dollars in US taxpayer money has gone to aid a government that does business with drug smugglers, illegal arms dealers and organized crime.

The Pentagon Believes WikiLeaks is a Threat to National SecurityThe Pentagon released a secret report (which was later sent to WikiLeaks) that confirms that the U.S. government believes the website to be a significant threat to the national security of the U.S. government. The report claims that the U.S. military is particularly worried that enemy combatants could use the documents to glean details that could endanger operations the world over.

ScientologyDespite the best efforts by the Church of Scientology, WikiLeaks published many documents that are considered to be secret doctrine by the cult, including essential details such as Operating Thetan Levels and bizarre drills created by the Church’s founder, L. Ron Hubbard, to be performed by members of his religion.

Future Revelations: BofA and UFO’s?WikiLeaks is already promising big news for 2011, including shocking new information about Bank of America. This could include massive revelations about the recession, the bank bailout of 2010 and many illegal home foreclosures committed by the banking giant. On a stranger note, WikiLeaks has also promised to released cables this year detailing a conflict between our own government and UFO’s near the southern seas of Antarctica. Apparently, since 2004 we’ve been fighting space aliens from the South Pole.

Too Much SecrecyFinally, there is the awful truth that WikiLeaks reveals so much because our own U.S. government has (under the overused pretense of national security) told us so little for so long. Had the U.S. press done more earlier to expose the dark, inner workings of our government’s maneuvers around the world, the information WikiLeaks unveiled wouldn’t have been such a shock.

Assange has gone from being a James Bond villain to our own modern Bob Woodward. WikiLeaks is now being compared to the Pentagon Papers. With more secrets yet to be unveiled, 2011 is going to be a monumental year for journalism.


SoMe thingS neVer go out oF StyleEntertainment On An Intimate Level At The Continental Room Words By Elysia McMahan

Nestled in the heart of the SOHO District of Downtown Fullerton, The Continental Room has managed to become much more than a watering hole. The destination for Southern California nightlife

has the distinction of offering a bit of a history lesson for every person who walks in the door. As the oldest drinking establishment in Orange County, it has seen many faces all while retaining the charm that is found in the subtle details – vintage décor, ice-chilled martini glasses, maroon, prohibition-clad vests donned by personable bartenders. Enjoying the kind of longevity few locales have the luxury of boasting, The Continental Room does what every places really aspires to – stay ahead of the game without jeopardizing it’s integrity. From the second you walk in, cool is all around you.

Long before its days of hosting Elvis every Wednesday night and introducing well-known artists such as Skrillex and Arabian Prince to the loyal patrons, this lounge once existed as a brothel and a speakeasy. Nothing like a little flirtation in law-bending. Since being founded in 1925, this establishment has seen its fair share of change. At one point in time, this was the only bar that would permit migrant farmers to enjoy a cold one, as access to other locations in the area were restricted to whites only. Believe it or not, they still

possess the same liquor license that was issued when its doors first opened. The history of The Continental is part of its appeal. Behind its walls remain untold stories and a unique charm.

When The Conti first opened, after the previous business got shut down in the 80’s, it was initially set out as an homage to the film, Swingers, with the jazz milieu, dim lighting, and swanky-esque approach. The natural progression of things never forced The Continental to veer too far from the notion of being a lounge drizzled in class. Despite the ever-changing nightlife scope, The Conti really never had to try to be cool, it just was. The main lounge features plush booths that are nearly impossible not to sink into, especially with a martini in hand. Damask-printed wallpaper, vintage lighting fixtures and a red velvet stage curtain all enhance the smoky, sultry vibe The Continental strongly elicits. But while the overall atmosphere is dark and elegant, the space, for being so small, is well thought out. Recently, a back room has been added, which features crystal chandeliers, Persian rugs, comfy sofas, and mounted televisions with live video feed of the entertainment taking place inside. For most, this is an enjoyable place to have a cigarette and a glass of wine or to just take a break from the bustling crowd when it’s going off on the weekends.

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Despite their success, the place is still a work in progress. Different nights bring in different crowds and it’s the diversity that brings with it a distinct element. Trendsetting at its finest. As far as music goes, it will always be top priority and as talent buyer for The Continental, Edward Daniel Mihai, aka DP, so nicely puts it, “It’s like night and day. Bands are always coming in and out of here. They are the right type of bands. People come here to dance - despite the small dance floor. Our sense of direction, in regards to entertainment, may have diverted some people away, but we’re still known for having a good, wide range of music.” Within the last six months, this venue’s feel has become more Vegas. After 11p.m. it’s like an after-hours club and DP’s management skills have allowed him to maintain an impressive weekly lineup, as well as bringing in bands that people have never heard of before.

The horizons have been broadened and catering to one particular style or one particular crowd is not in the books for these guys. Change continues to be the only constant and in sharing a vision for this business, both DP and general manager, Ryan Koenig, have the drive to realize what is going to keep this place going. “Being a part of the music community and constantly helping out other artists, big or small is important. Our

venue has introduced both national and local acts alike. We tend to try and break away from the mainstream.” Within a short amount of time, there have been so many changes having to do with the course of this venue’s entertainment choices. The people that come to the Continental Room are music lovers. On some nights you can literally reach up and give the DJ a high-five for playing your favorite song. No cover charge. No dress code. “People don’t dress up like they used to. Downtown Fullerton has changed. College kids have changed. Those are the ones heading out to the bars three to four nights a week,” Ryan explains. “It is a little more funk, disco based here. We have to keep up with the changing of times and keep evolving the business and enhancing what we already have.”

Within the next year or so, they have the intention of expanding and plan on pushing the capacity to well over 260. New bar tops, another smoking patio and perhaps an additional DJ booth will be a few of the features added to this new space. Aside from a little revamping, nothing major to the venue itself has or will really change; there’s still is and there will always be - that old school vibe.

Please, always party responsibly and keep in mind, “What happens at The Continental, stays at The Continental”

“our sense of direction, in regards to entertainment, may have diverted some people away, but we’re still known for having a

good, wide range of music.”– Danny ‘DP’ Mihal


What happens when Mother X-Games gives birth to Father Ringling Bros. child? Well, the Nuclear Cowboyz pop out in all of their freestyle

motocross, acrobatic, pyrotechnic glory! Made up of 12 freestyle riders, two quad-riders and about 20 dancers and acrobats, the Nuclear Cowboyz tour kicked off in Baltimore on January 14th with a sold-out weekend. Fans came out to see six of Metal Mulisha’s finest and six of the Soldiers of Havoc from Reno battle it out with their sickest tricks and skills.

The Show

Rolls onNuclear Cowboyz Return Bigger and Better Words by Lauren Felechner

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With 2011 being the second year of production for the tour, this 12 week show comes full throttle with the kinks worked out and the riders grabbing their showmanship skills by the cajones and giving crowds a true spectacle unlike any other moto-show. Jimmy Fitzpatrick, a 26-year-old freestyler hailing from Metal Mulisha’s troop, broke the Nuclear Cowboyz show down, comparing other motocross shows to “normal demos,” but the Nuclear Cowboyz tour includes the girls and acrobats, oh, and one other detail: he turns into a big ball of flames on his bike flying and flipping in the air.

“Me and Nixey [Danielson] get lit on fire and ride. We would practice at Brian Deegan’s house,” Fitzpatrick explained, “As far as flipping on fire, it’s no big deal, but it’s the six layers of protection and 25 pounds of bullshit that sucks.”

Jeff Kargola, another knucklehead repping the Mulisha, thinks the human torches are just one of the many risky situations these entertainers put themselves in, all for the glory of the fans and a jaw-dropping show.

“It’s kind of crazy, you just see so much gas is being thrown on them and you see your buddies just rolling around on fire, you want to put them out!” Jeff said.

So how does Jeff get past the rational fear that any normal human being would feel if they had to do side by side flipping on a motored-vehicle that weights twice as much as you? Or riding on a six-foot wide ramp with two dudes next to you and nine more behind you?

“A lot of trust in my motorcycle and myself,” Kargola said.

With hand-picked riders and entertainment, the shows have to be perfected down to a T, calling for a 12-day rehearsal in Florida, that spanned over New Year’s Eve and New Year’s Day, which did not seem to have any of the riders too stoked on, but it also didn’t stop them from getting their drink on. Although their practice on January 1st may have been a little painful and possibly vomit-ridden, it was nothing but necessary as Kargola liked to explain:

“If we are off on a cue, we could be exploded.”

At least these daredevils have enough sense to take the chance of being turned into a human kabob in front of thousands of fans seriously, and get to practice no matter how hung over or still drunk they may be. The Nuclear Cowboyz is choreographed by several people, teaming up with the pyrotechnics and the lighting teams to make it possible for not only these guys to land, but see the ramps they are landing on.



“During our rehearsals, all of the riders had an opportunity to incorporate and brainstorm our inputs,” Fitzpatrick explained, “And there’s a point in the show where the teams are highlighted separately, doing their tricks, and then each rider is spotlighted individually one by one.”

Although the show is based on a rivalry between the Soldiers of Havoc and the Metal Mulisha, Fitzpatrick insists all of the guys are buddies and have known each other for about eight years now. Fitzpatrick, who has been riding freestyle for about 15 years, seems to be one of the most accomplished riders on the tour with five 1st place wins in the IFMA Championship alone, another 1st place in the 2007 Geneva Freestyle and landing a 2nd place title in the Asian X-Games. The man has been on a bike since he was five years old, gaining other training alongside his riding as a Junior Olympic diver for over six years, developing his gumby body. However, all of the training in the world could not prevent the broken bones that these boys are bound to endure in their careers. Numerous gnarly breaks to Jimmy’s left wrist has left a wake of superstition in its path, to the point where the man always puts his left glove on first before hitting the track.

“If for some reason I accidentally put my right glove on first, I have to take off both gloves and then put the left on first,” Fitzpatrick explained.

Jeff Kargola, who was chillin’ in Hawaii before heading to Dallas for the second stop of the Cowboyz tour, is a newbie Nuclear Cowboy, but is willing to take on whatever production throws at him.

“I’m so proud to be a part of something so big,” Jeff said, “It’s pretty

amazing to just sit back and watch the time, effort and energy that has put into the show and just see it all come together.”

Kargola brings this first-timer excitement to the game, and doesn’t mind getting to work a little earlier in the year than he normally would.

“Nuclear Cowboyz is early in the year for freestyle motocross, so I’m still getting to work while all of my other moto buddies are sitting back, chilling and doing photo shoots or something,” Kargola laughed. refer to be on his bike making that money, and if he’s not doing that you could probably find him surfing or racing trucks, anything to keep moving. Standing at 6’2”, it’s no wonder they call him “Ox.” With such a prominent presence and obvious strength, Kargola is able to maneuver his bike with force and power with moves such as his back flip Superman seat-grab, which he likes to show off in his spotlight moment for the show. Although Kargola could probably make someone else look like a little bitch while riding, he carries a genuine passion for the sport and the show. When asked what he brings to the table, Kargola joked,

“I bring a dirt bike!” But in all seriousness, “I’ll bring whatever they ask me to bring. I want the fans to see X-Games level of tricks, not just little things like jumps and flips. I want to make people happy. I can’t see this thing going away. I can only see it getting bigger!”

Let’s hope so. Traveling nationwide hitting 12 cities, this gives kids, adults and the moto-groupies alike to catch a glimpse of their favorite rider in a brighter light, or perhaps a ball of fire.

Doing WhatComes naturallyFashion Forward For Real With Radii’s Footwear’s Casey Arisohn

Unless you have been living under a rock for the last decade, the blending of fashion and action sports has made the two synonymous with each other. More than creative product placement, the fact is,

athletes, artists, trendsetters have an obligation to look sharp – and smart companies facilitate. For Casey Arisohn however, putting the carriage before the horse wasn’t a mistake he was going to fall into. As the founder of Radii footwear, knowing what appeals to the trendsetters was never a marketing plan, it’s just what comes naturally.

We hear about upstart companies all time. t-Shirts, the occasional cut and stitch, but SneaKerS? that is no small feat. Well, it’s not like I come from zero experience in the industry. I’ve been working in retail since I was 16 and in that time I’ve done every aspect of the business I am in now. I’ve been on the sales floor, been a manager, I’ve been a sub rep for then fledgling upstart companies LRG and IPath shoes. I’ve ALWAYS been a shoe guy. Ask anyone who’s known me forever and I’ve had more shoes than I could fit in my room. The last 4 years, I was in retail I was doing private label sandals and sunglasses for the retail chain I worked for. This was the start of me doing business with China. Eventually, I left retail and with two partners launched Radii Footwear in August of 2008.

how important is crossover appeal for you? radii’s have the unique ability to appeal to both the skaters and sneakerheads alike. how did you pull this one off? Honestly, and I know it was the same for many other shoe brands too, this is something we just fell into. We started the brand as a lifestyle/fashion brand, but quickly realized how large the street/urban market really was for footwear. The urban market is crazy for shoes and that was something that just kind of happened. The key is to not let that market dictate your direction so you stay true to your brand identity.

We read a lot of about the Jay-Z’s, the Bieber’s, and the Stefani’s of the world wearing radiis. how important is it to have celebrity clientele? obviously it can’t hurt, but how much does it help? We focus on the product first. If we have product that people want, then the celebrities will follow. We’ve never paid for product placement and have been very fortunate for that. We make good product that people want. Jay bought his first two pair of kicks in Brooklyn before we could get his contact info to send him some stuff. Bieber was the identical story. I was at home watching the MTV Video Music Awards on a Sunday. I am watching Bieber’s performance and he looked like he could possibly be wearing our shoes, but then at the very end he is lifted up in the air and you get a crystal clear shot of “RADII” on the bottom of the shoe and that’s how I found out he was wearing the product.

considering the kind of economy we are seeing, how has radii managed to thrive while lots of other companies are reeling? It helps that we were new when we started. And I know that might not make sense to some people, but what I mean is, we didn’t have to do cut backs. We started with very little and worked tight with our money to make sure every dollar that was spent, was spent wisely. Don’t get me wrong, I get shots to the company that keep me up at night, that if it was 8 years ago and the same thing happened, I wouldn’t bat an eye. The tiniest things are [amplified] in this economy.

you mention that history inspires a lot of what you do. can you explain that a bit more? Where do you draw the parallels between history and footwear? Anyone who has studied fashion knows that fashion works in twenty-year increments. Now I’m not saying that things come back around EXACTLY like they were in the past, but there are definitely pieces that make their way back into the modern fashion. I’ll give you an example, and nothing against this brand because they are one of my favorite. Vans has been around since ‘66. What are their most popular shoes right now? Authentics, Slip On’s, Skate Hi’s, and now they have new models that are based around those styles. It’s not like they re invented the wheel, but due to timing, they have come full circle and become the cool brand again for a whole new generation.

Being from huntington Beach, you got to see how the action sports industry and fashion married, especially in the last decade. how much did that influence the direction of radii? It was everything to me. Every single company is in my back yard. I mean from Wooly at Volcom, to the Dunlaps at Podium, or Pierre at Soletech. I have learned so much from them in business. More than that, I remember seeing Mossimo in Newport all the time when I was growing up. That was when Mossimo was the hottest thing on the planet. It’s like I’ve been a part of this business and lifestyle my entire life, but never knew it. Maybe that is why it comes so naturally.

What’s in the works? Well, I’m on Spring 2012 right now so there is a lot coming in the future. We’re growing faster than we can handle right now. We are making a huge presence in the international market this year. I can tell you this, we have a signature color coming out in July with our photographer Tyler Shields. Tyler has done some stuff with AIDS organizations in the past, so we are also going to be donating 15% of all proceeds, from the shoe sales, to an AIDS foundation that has not been released yet. You’ll definitely want to stay tuned.

www.radiifootwear.com

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Miss February 2011Ashley Swank

Photos by Michael Vincent

Skinnie GirlWhen was the first time you were in front of a cam-era that made you want to

do it professionally?

I had went to a car show when I was 18 just for fun and I kept being stopped by people asking if they could take a photo of me with the cars. It was so flattering and I was so comfortable doing it. I knew then it was something I loved and wanted to take further.

What runs through your head when the camera is snapping?

I try to stay aware of my body and focused, and this sounds strange but when its a sexier shoot you really have to seduce the camera.

No bullshit, be real. What is the sexiest quality you possess?

I would really have to say my two sides. I’m a HUGE girlie girl, love to take care of myself from head to toe. BUT don’t under esti-mate me when it comes to getting down and dirty. I can hang with the roughest and toughest of the boys.

What’s something that would surprise most people about you?

That I’m half German. Most peo-ple are way off when they try and guess what ethnicity I am.

Turn ons/offs?

I love when a guy has nice white teeth, good hair, tattoos and of course can keep me laughing. Hugest turn offs, bad breath and a guy that talks just to hear his own voice.

Anything you are working on we should keep an eye out for?

I’ll be on tour with the other models from Associates Records in the LA, OC and IE area, and of course you can find me in the 2011 Skinnie Magazine Calen-dar coming soon.

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Untitled-1 1 2/7/11 9:00 AM

DJ Vice knows you. He knows what you wanna hear and when you wanna hear it. He even knows what shoe you’ll be rockin’ before you even hit the street. Having already conquered the biggest clubs in

the biggest cities in the country with his unique, second nature approach to DJing, Vice has his sights set on a bigger goal – fashion.

Having just opened CRSVR in Vegas in December, the man now boasts two insanely packed retail outlets (the other is a well established joint in Santa Barbara).

If you’ve been anywhere near Tao or Lavo in Vegas on a weekend in the past six years, you know DJ Vice like he’s your brother. He’d be the big brother who constantly introduced you to new music growing up as if it were flowing from an endless stream. The brother that knew what music was cool before the recording artist even had a clue.

While he doesn’t have a degree in psychology, DJ Vice has a knack for knowing the human brain and identifying what it wants to hear and when. He’s the songsmith with the laptop, turntable and all of the power in some of the hottest nightclubs in the country. It’s his call and you’re going to dance whether you know it or not. “I’ve always been trained to play to the crowd and adjust my set to what everybody wants,” says Vice, who started toying with turntables before he was even a teenager, DJing everything from weddings to senior citizen’s parties. “Part of it was me not just growing up in night clubs but growing up DJing every type of event you can think of. I’m an open format DJ so there’s no restraint to what I play. I’m not just playing

house music, I’m not just playing hip-hop. I’m playing what I like. A little bit of everything. I’m a house-head, I’m a reggae-head, I’m a hip-hop-head, I’m a rock-head. I like everything.”

Watching DJ Vice at work, one can easily draw a comparison to athletes competing at the top of their game. There’s a zone that no one could possibly comprehend, except for the man who enters it. “It’s so crazy to me, the feeling that I get from controlling people’s emotions and seeing people that are kind of (on the fence),” he said. “Like the person sitting on the side of the room and not really dancing and 20 minutes later with your set elevating, you see that person standing on top of the table dancing. It’s really the high I get off of the crowd and the feeling they give back to me, it just keeps me pushing to keep doing it. That’s why I zone in and keep going for it. At the end of the night, the security guys are like ‘C’mon, dude, cut it. Stop. Let’s go.’ But I wanna keep going.”

Known for being the DJ for the stars, Vice is part of a rapidly growing genre that isn’t just becoming a viable form of music like rock or hip-hop, but earning respect from the least likely of places – the business world. “Just last week, I was sitting in a Corona meeting trying to figure out what sound they could put to the commercial and get it right whereas before, some 30-, 40-year-old-plus guy would be sitting behind the desk saying ‘I think this is a good song for the commercial, here you go.’ Now they’re reaching out to the DJ’s because we’re the ones that are defining the sounds with this whole social media era with music being so readily available,” explained Vice. “We’re the music directors, basically. Where radio stations

and the

beatgoes on

DJ Vice transformeda passion,

into a careerWords By Patrick Douglas

Photography by Michael VincentLocation // Playhouse, Los Angeles

4


had music directors and program directors, that’s us now. That’s us in night clubs. We really are touching thousands and thousands of people every week.”

That respect has transcended into the retail business world where major clothing and apparel corporations like Nike have partnered up with guys like DJ Vice. To put it in perspective, his new joint in Vegas (www.crsvr.com) is located dead center in the new luxury resort in Las vegas, The Cosmopolitan, neighboring stores like Gucci, Louis Vuitton and Tom Ford. Not a bad deal for Vice, who ironically, takes pride in the fact that he’s never actually had to work retail in his life. “I don’t understand doing something other than what I love ‘cause I’ve never had a job,” he explained. “I’ve never worked at a department store or delivered pizzas. I don’t know anything else.”

Vice is living the American dream. Start small, work hard, master your craft and things will ultimately work out. It doesn’t happen overnight, but in cases like DJ Vice, that’s what makes it all the better when it takes off. “I started at 12, 13 years old so I didn’t know what I was doing really,” he said. “I kind of went along with the times. Everyone starts off DJing for free and then I’d get 60 bucks just to buy new records for the night and then … I’m getting a hundred bucks just to buy more records for the night. It just came along”

He no longer has to work for peanuts. The simple fact is, being a DJ is no longer something the Jazzy Jeff’s and Jam-Master Jay’s, of the music biz hold exclusive rights over. It’s an in-demand skill that is spreading faster than ever. “Back in the day, kids would pick up a guitar and say ‘I wanna play guitar.’ Everyone’s picking up turntables now and trying to learn it,” said Vice. “I just hope they’re doing it for the right reasons. I don’t wanna sound like the old school DJ, like ‘Gotta keep it real and get vinyl.’ Times change and we move with the times.”

Speaking of vinyl. Today’s DJ doesn’t have to tote around milk crates full of old records like back in the day. Using Serato and Scratch Live, an entertainer just loads up a laptop with music and uses an electronic turntable. It’s okay to embrace technology, says Vice, especially if it makes the job more effective. “DJ AM was the one who jumped on Serato before me. He was telling me, ‘Dude, you gotta get on this. Forget carrying all our records. We’ve done it too long.’ At first, I was hesitant to switch. I was like ‘I don’t wanna be on a laptop. That’s not real. We’ve got all our records. We’ve spent so many years collecting this.’ It’s like when e-mails came out. People were like ‘I don’t wanna write an e-mail. I’ll still mail it and send it.’ You’ve gotta move with the times. I switched over to my laptop and I’m on Serato. I still have tons of records everywhere, but, in the times of traveling and having access to my whole music library on the fly. It’s the only way to go. That’s the best way to do it. Now that I’m doing it, my back’s happier and I’m happier with lighter travel.”

Just like any other genre of music, when things get popular, the posers

come out of the woodwork. In the case of DJing, posers are, strangely enough, celebrities. The sad reality is that regardless of skill level, people will want to come out and see said famous person standing behind the turntables and playing the part. It’s okay, Vice says, those who aren’t very talented are pretty easy to spot “I always try to think of the positive (but) there’s a negative side to it. Like, ‘People think I’m somewhat of a celebrity, let me think of another way to get some money in my pocket. I’ll pick up a turntable and start DJing.’ I’ve seen celebrity DJs where they’re not actually DJing, they’re playing a CD,” he said. “Those kind of DJs, when you see that, it’s a disgrace. It’s a joke. It’s another way to get a paycheck. On the other hand, there’s tons of celebrity DJs that I know who will hit me up and say, ‘Yo, let’s get a practice session. Can we trade some music online this week?’ It goes back and forth. I appreciate it. I love it ‘cause they’re making the culture even bigger. It’s showing the mainstream that it’s out there. It helps us to move the culture and get us bigger avenues to expose ourselves with the Corona thing or whether it be a T-Mobile commercial or a Blackberry commercial. (But) please, celebrity DJ’s, practice.”

Former NBA player Rony Seikaly is an unexpected celebrity DJ who has caught the attention of Vice. The two have shared a stage in Miami and have a mutual respect for each other. “Dude, he’s a DJ,” said Vice of the former Miami Heat center. “I didn’t even look at him as a basketball player. I was like, ‘You’re a real DJ.’ He said, ‘Yeah, I’ve been doing this a long time, I just never could go out and DJ. Now that it’s more popular and people accept me, I can go out and DJ.’”

It’s only a matter of time before fans get a taste of what DJ Vice has to offer in terms of original music. He’s been working in his home studio and plans on releasing a single in the coming months. “That’s what I’ve been doing within the last six months is really fine tuning my own sound. I wanna go to (my established) markets and make the people move on the dance floor to my own music. That’s the next goal. There’s always something. Even the biggest producers were DJs. Jermaine Dupri, Dr. Dre, Timbaland, the list goes on. All of them DJ’d at some point.”

Look at Vice and you’ll always find him smiling, having fun. It’s no accident that he has found a way to transfer his positive attitude to his business ventures, his craft and ultimately the dance floor. “I’ve just learned to work with my environment so I started loving it,” he said. “I just have that patience within and deal with it in a way anyone else would deal with a high stressful job. Just turn it into a positive.”

No one with this type of drive and determination ever quite reaches the top of the summit and when you’re as motivated as DJ Vice, you don’t just find a comfy gig as a house DJ and call it a successful career. “It’s crazy ‘cause … some people are like ‘Don’t you get bored of it? Basically, it’s the same vibe every night, you kind of hop to different places.’ I’m like, ‘No. The day I get bored of it is the day I’m gonna quit.’”


”Where radio stationshad music directors and program directors, that’s us now.

that’s us in night clubs. We really aretouching thousands and

thousands of people every week.”


CUT THECONVENTIONALAustralia’s Cut Copy Gets A Little Weird for Number 3Words By Kristie Bertucci Photo by Warwick Baker


“the whole idea for us each time is to create a record that you can listen to start to finish.”

Being asked to support the tours of some of the industry’s biggest acts including Lady Gaga, Nine Inch Nails, and Coldplay would assumingly frame only one answer – yes. It’s not everyday such

massive artists, who can sell out a stadium in a matter of minutes, provide such opportunities. Considering the numbers game music can most times be, it seems like a bit of a golden ticket. But for Melbourne, Australia-based Cut Copy, the answer to such an extraordinary, probably once-in-a-lifetime invitation was a simple no. “The gigs were offered to us when we were writing and recording our own upcoming album,” Cut Copy member Tim Hoey explains. “We would have had to commit to, like, 12 months of touring, and we couldn’t do that.”

Turning down such amazing tours isn’t something many would have done. However, Cut Copy (comprised of founding member Dan Whitford on vocals, keyboard and guitar, Hoey on bass, guitar and sampler, and Mitchell Scott on drums), were determined to instead finish their highly anticipated third studio album, Zonoscope, due out February. “If it would have been just a few shows, we might have considered it,” Hoey continues. “But it’s still quite flattering to be asked nonetheless. It was just a timing thing given we had our own priorities and goals to achieve.” Adding that if the opportunity presented itself again, the band would probably now jump at the chance to tour with such huge names.

Despite turning down huge opportunities in 2010, Cut Copy has already toured with the likes of Franz Ferdinand, The Presets, Bloc Party and did an Australian tour with electro-dance heavyweights Daft Punk. So the guys aren’t strangers to being associated with music’s current big shots

One gig the guys didn’t mind saying yes to was 2010’s Lollapalooza, which Hoey says was one of his best experiences in their career. Right up to the day they left for the show, the band was still in the studio, hard at work, which Hoey says had them all feeling a bit anxious. “Once we got on stage, all our worries faded away,” he laughs. “Man, the crowd was great and the entire show was beyond an amazing experience. We got to play some old songs as well as try out some new material.”

However, once their album drops, Cut Copy might soon be as big as the aforementioned heavyweights, since they are already considered an internationally renowned act. With humble beginnings that begin as a side project by Whitford (a DJ and graphic designer, as well as the one who thought of the name), Cut Copy emerged as band in 2003. A year later they released their debut LP, Bright Like Neon Love, and in 2005 began their first international tour. The rapid ascension in such a short amount of time only reaffirms the band’s prowess as artists. While it’s puzzling to pinpoint a specific genre to categorize acts nowadays, many consider Cut Copy to be electropop, with influences ranging from ’80s new wave, synth and dance. Whatever you consider it, hits like “Hearts On Fire,” “Lights and Music,” and “Far Away” off their highly successful sophomore album, In Ghost Colours cemented their way in the hearts of fans and helped propel them to the forefront of the international electropop scene back in 2008.

After touring their hearts out and growing their fan base one show at a time, the guys are back and ready to delight fans once again with Zonoscope. Not departing far from their traditional, well-loved synth sounds, Cut Copy did try their hand at some new musical elements for their latest effort. The albums first single “Take Me Over” is just a taste of what’s to come.

“I guess when we started thinking about this record, we sort of wanted to strip away what we’d done before and sort of start again,” Hoey explains. “We messed around with new ways of playing instruments and were really attracted to more rhythmic and tribal beats. Guess that’s the theme that runs through that record. Maybe something that ties the song together. It’s always really tough just releasing one track. The whole idea for us each time is to create a record that you can listen to start to finish.”

With many of their new tracks starting off with rhythm and bass lines, the Australian trio also used a sort of new and unique way to record this album. Instead of opting for the traditional studio format, which they did for In Ghost Colours in NYC, the guys decided bunker down in an old warehouse on the outskirts of Melbourne, producing the tracks on their own.“The whole idea was pretty much about creating a world that would allow us to create the music we wanted to create without much distractions. It began in our bedrooms in our home studios, but it wasn’t until we found this warehouse space that the record really started to take shape. It’s a huge open warehouse, which was filled with lots of vintage musical equipment. This guy was setting up this music studio but he hadn’t done anything yet. We asked if we could use it to record our album and he said sure. It was a world that we wanted to have reflected in the songs and on the entire album so that our listeners and fans would be immersed in it as well when they heard the album.”

Embracing a real DIY disposition, the guys used old mattresses they found on the side of the road as drum enclosures and anything else they could get their hands on to create their intimate recording world, which didn’t have them worrying about studio time expenses or any other time wasting factors.

Another unique aspect to Cut Copy’s recent recording process included the involvement a film crew, who taped the guys in their most creative and vulnerable stages of producing their album. The videos were then posted in 2010 for fans to witness what exactly went into the making of Zonoscope—from intimate brainstorming sessions to casual banter—Cut Copy held nothing back. “We’re always interested in creative process and the process of creativity,” Hoey details. “It’s sometimes more interesting than the end product in some ways. We are all big fans of documentaries and all that stuff. The film guys that made it are great friends of ours, so we were all very comfortable with the filming process. We definitely wanted it to be organic because sometimes when you have a camera on you, you can you be introverted and not be yourself. But it wasn’t like that with those guys. They did a great job of capturing how we are, who we are, and what goes into of our record. I think it’s great and something we might continue doing for future projects.”

As Cut Copy gears up to do some heavy touring for 2011, they’re already starting to think about their next release. Having recorded so much material for Zonoscope, the band had a tough time cutting down the track list. But with extra songs in the bag, the guys are looking forward to hopefully putting out a new record every about every three years, so Hoey says. Other long terms goals for the group include building a strong body of work, says Hoey. “I think these days bands and artists are sort of chewed up and spit out so quickly that it’s a rare thing to have a band release more than one record for various reasons. I feel quite fortunate to have released more records with each better than the last.” But Hoey believes the group still has so much to achieve, mentioning that they plan on making their career a long-standing one and not jumping out of the game anytime soon.

4


TakinG The swaG

across The naTionCali Swag District Does More Than The “Dougie” Words by Kristie Bertucci

In an era of Internet-born superstars, comes a plethora of dreamers, hoping to become a household name by taking their endeavors viral. While many try, few actually garner enough hits and exposure

to grant them their dreams. Enter Cali Swag District, the crew behind the monster of a single, “Teach Me How To Dougie.” The Inglewood-bred quartet is now on the fast track to success and fame after some heavy-hitting guerilla marketing, lots of hard work and the use of YouTube, with their video receiving more than 1.5 million hits.

Rappers C-Smoove, Yung, JayAre and dancer M-Bone are ushering in a new “flava” to West Coast hip-hop, one they hope that will set them apart from the previously associated gangsta rap that has defined the region since the ’90s. All friends from the same neighborhood, the guys came together as a group thanks to their “visionary” Big Wy.

“I wouldn’t say Inglewood influenced our sound at all,” says Cali Swag member Yung. “We just came up with a different sound on our own. All Inglewood did was probably influence us as to who we are, but even though we from the West Coast, we don’t sound like you’re typical West Coast artists. We don’t focus on the hardcore gangsta rap because that’s not what it is out in Cali anymore. It’s not about hustling and selling drugs because that eventually faded out. When the original West Coast rapper were in their prime, that’s what they were rapping about ’cause that’s what was happening, but that’s not what’s happening now. It’s not as popular as it was.”

Not shying away from their So. Cal. Heritage, the group still pays homage to their home state, but adds that they’re providing a new “swag” to its musical culture. “I like where music is headed ’cause it seems like fun again,” Yung explains. “There’s not too much of that ‘bang, bang, shoot ’um up’ stuff. It’s back to where it’s fun and you can dance to it and not just sit there and be bored. Cali Swag is gonna put our stamp in the game by being that group that brings the fun back.”

To experience the fun Yung so passionately explains, you’ll have to check the guys out live as they hit the road with Nelly on the Blizzard Music tour, which kicks off March 1, 2011. Besides performing their hit, “Teach Me How To Dougie,” they’ll also be doing songs from their debut LP, The KickBack. “Man, we gonna make everyone stand up when they hear the album and clap their hands, shake their head and stomp their feet! Whoever comes to the shows will have fun no matter what.”

Last year, the Wall Street Journal said that it was the “year of the Dougie,” which grew from the guys creating a song that turned a dance, originally created by legendary rapper Doug E. Fresh, into a pop culture phenomenon. Everyone got on board for the “Dougie” movement, including Ellen DeGeneres, Barbara Walters, CNN “Situation Room” host Wolf Blitzer,

Wendy Williams, the cast of “Glee,” Oliver Stone, Mo’Nique, Chris Brown, Justin Bieber, and Kim Kardashian, as they each came up with their own translation of the “Dougie.”

As a song the group did primarily for fun, neither of them knew it would garner the kind of success it’s had. “We didn’t expect it to do what it did, but once we saw the reaction from people who came into the studio and heard the song, we felt like it would be the one and we started pushing it hard. This is the first song we really recorded as a group.” The guys came up with the catchy and upbeat song thanks to the recommendation of a friend, who told them about how big the ‘Dougie’ dance craze was in Texas.

“He knew how to do it, and he was like, ‘Ya’ll should make a song about this.’ So, he came up with the concept and we just went into the studio and made it happen. That’s pretty much when we put the stamp on the fact that we were a group.”

Once the song was done, Yung and the crew worked their asses off to make it pop off. Being the dedicated artists they were, they developed a street team to help market the song to local L.A.-based radio stations, hitting the popular Power 106 the hardest. What started off with one friend tweeting the station about the song, turned into the entire city of Inglewood calling in and tweeting the station to finally play the song. “Everybody in Inglewood called them to the point where they got tied and as soon as they played it, things got crazy from there”

All their hard work of practically living in the studio, eating Top Ramon for seven months had finally paid off. Now the guys are more than excited to finally release The KickBack, which Yung believes will have fans, young and old, partying it up with every listen.

“Since we were always in the studio, we really didn’t go out and do what we used to do, which was going to parties with friends, so we would invite them over and have kickbacks. We’d play all of our own music so to get feedback, and we thought this album had that same kind of feel and fun to it.”

Success hasn’t come with a dose of criticism as Cali Swag heard some slack from OG hip-hop heads who feel that current hip-hop is nothing more than marketing gimmicks with rappers more concerned about cashing checks than making real beats, but Cali Swag isn’t letting the haters spoil their fun. “I mean it’s a new generation of hip-hop fans. Times change and if they like that old school hip-hop, they can still listen to it if they want. It’s not that hard to find. If they don’t like what we’re about, then they don’t have to listen to us. Kids in our generation like what we’re doing, and if we do hip-hop for the older generation, then our generation won’t like our music. I doubt that when old school hip-hop peeps hear our album, they’ll be disappointed because we have some music for them.”

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From the novice to the purist, there is no denying just how palpable the wave of tattoo culture has been over the last decade. What spent generations as a taboo, shrouded in scrutiny and outlaw obscurity,

has now become part of a thriving subculture that is steadily transitioning into NOT being the subculture at all. For many working artists, the convention circuit has always been an international platform to showcase the medium’s shining stars, proven legends, and rising talent. Combining both the burgeoning lifestyle, and the legitimacy of the art, Musink has become Southern California’s definitve festival. World-renowned artists, three days of marquee entertainment, and added attractions tailored to the lifestyle take the starch out of the typical convention and make Musink a celebration of tattoo culture as a whole. Here is a rundown of what is NOT to be missing for 2011.

Suicidal Tendencies – Rooted in the timeless skate-punk tradition, this Venice Beach institution helped to propel thrash music to new heights. Nearly three decades after their formation (the 1983 Self-Titled release is crucial listening) Suicidal Tendencies continue to make music that is quintessentially Los Angeles. Led by founding frontman Mike Muir, for years Suicidal Tendencies remained banned from playing in Southern California due to the outfit’s reputation for eruption. With a live show that explodes with unabashed release, a set from Suicidal is a history lesson in Southern California musical landscape.

Corey Miller – The proprietor of Six Feet Under in Upland, CA., Miller might best be known as the no bulshit dude on the reality television series, LA INK. But don’t think for a second his success came overnight. Flash back to 1982, when Miller fashion his first homemade tattoo machine out of fish tank pump motor at just 15 years old – no joke. 30 years of soaking in true tattoo culture has seen Miller draw influences from the medium’s most revered artists, from Bob Roberts, Mark Mahoney, Dick Warsocki, Guy Atchison, and Jack Rudy. Far from the celebrity ego trip, Miller remains a working artist and a true artistic ambassador. A tattoo from Corey Miller is more than just a tattoo.

Active Army Street Course – The history behind tattoo culture and skateboarding has always had long standing ties. Over the years, Musink has had legends in the sport drop into their half-pipe for public demos. Everyone from Christian Hosoi, Duane Peters, and Tony Alva are just some of skateboarding royalty who have made an appearance. Teaming up with Active Ride Shop for the 2011 installment, expect a healthy roster of the sport’s biggest names to make special visits to thrash.

Miss Musink/Sullen Angels – A little sex appeal never hurt anyone. The truth of the matter is, the conventional notion of sexy has officially given way to a new look – a dime with a showcase of tattoos is hard to shy away from. Sullen Apparel has teamed up with Musink in 2011 to find Miss Musink and their next cast of Sullen Angels. Be sure to get a front row seat for this.

Daily Tattoo Contests – In standard convention form, Musink will host daily tattoo contests to highlight the best work from the hundreds of working artists in attendance. Categories ranging from Realism to color, black and grey to traditional, contestants will get a chance to show off their art among the conventions most respected artists. Featuring the kind of tattoos that could make you green with envy, there are sure to be a few jaw-droppers.

Three days of music, art, and celebration anchor this Southern California staple. While many of the elements work well enough on their own, the magic happens when they all come together. With thousands in attendance annually, the taboo of tattoos might have subsided, but the respect for the artwork has only increased. Don’t take our word for it, grab a ticket and join the people who already get it.

Musink 2011 featuring Suicidal Tendencies, CKY, Biohazard, Thrice, Circa Survive, Hot Water Music and The Used takes place March 4th-6th.

www.musink.org

More Than Skin DeepMusink Tattoo and Music Festival Returns to Southern California By Ramon Gonzales

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INTROducINg yOuR L.A.

desTROyeRsNike’s Home Team of Boundary Breakers

and Taste Makers By Ramon Gonzales Photography by Ja Tecson

From the outside looking in, it would be easy to confuse Los Angeles with the clichéd images the city is infamous for. The snobbish attitude,

the pretentious ‘everyone is a someone’ disposition, the guest lists, the velvet ropes, the champagne, the movie stars – yet outside of the paparazzi spotlight is a subculture much more conducive to the real Los Angeles. A thriving community of artists, affluent intellectuals, and articulate visionaries not only call Los Angeles home, but in fact, cite it as their Muse. What has never been up for debate remains the unparalleled diversity that floods the City of Angels’ streets. That same melting-pot effect has only amplified this prolific community of creativity to destroy the limitations of the conventional – and create something new.

Nike spanned the globe looking for artists, tastemakers, and trendsetters of every medium to call the Destroyers. A marketing campaign that has become more of a movement emphasized the craft more than the celebrity. Each Destroyer was then paired with an artist that would create their own work, interpreting what each Destroyer was about – this included incorporating their home.

From Rio De Janeiro, Tokyo, London, Singapore, New York, and now Los Angeles, this is our home team - Meet, your Los Angeles Destroyers.

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Was there any one idea/concept that was specific to Los Angeles that influenced your finished product that likely wouldn’t have

translated had this project been focused anywhere else?

My piece about the boxer Frankie Gomez was created from his Mexican heritage tying back to the

Aztecs and the hardcore gangster culture of East LA. Using the elements about Frankie’s life into

the concept of my piece would only be exclusive to reppin LA... - Siador

After being asked to be the curator for the show I then realized that I would need to be an ambassador for LA in this global project. Seeing what crazy party

London threw before us, I knew that I had a ton of work ahead of me. I dug deep to try and figure out how I could translate all elements needed to throw a fat artshow but at the same time I needed to find

out how to do it the LA way. Didn’t want to make it typical Hollywood, but instead wanted to focus on how LA is at the center of the art world at the

moment. - Siador

What was the one quality that resonated most with you about the Destroyer you

worked with?

Frankie Gomez had an intense amount of pride. Pride for his culture, his family and his city. - Siador

What do you hope that the unassuming spectator will come away with after

standing in front of your work?

I hopefully inspire their minds somehow. Whether it would be to go home and paint a portrait or that they have figured out that they like the color green.

Anything to hopefully jolt people to stop thinking about crap for a second and to come into my world and to try and figure out my message hidden within

my puzzles. - Siador

Are there any similarities or parallels you draw with the Destroyer you worked with?

How much did that chemistry effect what your vision was?

Frankie and I are similar in the fact that we both have hometown pride and come from tough

surroundings. I’ve been so used to illustrating portraits of women these past couple of years so it felt good to do something with a tougher edge this time around. It was a nice little change to illustrate

something different. - Siador

Did Rakim get it right when he said, ‘Cause it ain’t where you’re from, it’s where ya

at…”

Born in the Philippines, raised in Stockton, trained in SF and tested in LA. Indeed. - Siador

NIke desTROyeRbOxeR

FRANkIe gOmezVs. ARTIsT LA desTROyeR cuRATOR

eRIk sIAdOR


How much has being from LA contributed to developing your perspective professionally?

I came from a low-income household where my sister mother and I were forced to be creative with our clothes and had to do a lot of “re-inventing” of items pretty frequently. I now apply this a lot to my everyday work. Los Angeles is such a melting pot of cultures its developed my perspective tremendously. – Astrid

Are there any similarities you draw with the Destroyer you worked with? How much did that chemistry effect what your vision was?

A quality that resonated with me was Gallegos’ ambition to pursue her career. It feels empowering to know there is another person out there who is passionate and ambitious enough to follow their dreams the way I do with my career. It makes me want to fist pump! – Asia

In terms of your craft, what are you working towards your legacy to be?In this industry, one day you’re in and the next you are out. I think I struggle with this reality sometimes. But I believe that at the end of the day, the end of every job, I have always given my all; no matter how big or small the project might be. I have a lot of passion and love for what I do. So of course I want people to remember my work but most important my passion and love for it. – Astrid

Was there any one idea/concept that was specific to Los Angeles that influenced your finished product that likely wouldn’t have translated anywhere else?

Los Angeles is its own country. it would be nearly impossible to recreate another Los Angeles. I used details that are very authentic to the fabric of Los Angeles. The people who saw the bacon-wrapped hot dog in my painting were ecstatic, because for some silly reason, the ‘devil dog’ has become a symbol for Los Angeles. I was excited that people felt a connection with my painting, “I Bleed LA” because not only did I want to honor my ‘destroyer’ (Astrid), but I wanted to give something to Los Angeles and all proud Angelenos. - Asia

Who has helped propel you to reach a level in your career where you are now being recognized as a game-changer?

The entertainment industry is all in who you know, but it is up to oneself to take that and run with it. Which is what I have done and will continue to do. I’m hungry for success. So I’d have to say, me. Astrid Gallegos has helped herself get where she is today. When its rough to get up and do work I think of everyone that would love to take my spot! I’m not giving it up that easy suckas! - Astrid

NIke desTROyeRWARdRObe sTyLIsT

AsTRId gALLegOsVs. ARTIsT AsIA eNg


How much of who you are as a professional in your field is directly linked to where you came from?

Growing up with a musician father, I was within reach of the music and entertainment industry since I could remember. I grew up in

the film and entertainment capital. I’ve always had larger than life dreams but I feel as if LA nurtures that artistic passion. Living in such

a diverse community, what better place to study human behavior and culture. LA is art and creativity. – Chauntal

Are there any parallels you draw with the Destroyer you worked with? How much did that chemistry effect

what your vision was? What I have in common with Chauntal is that I also came here with

a dream of making it. I know how intimidating this city can be when you first get here. Not knowing where things will take you. There

is so much opportunity out here, it is hard not to get inspired by all the energy going on around you. You just need to stay focused.

– Emroca

Are there any similarities you draw with the artist you worked with? How much did that chemistry effect what

your vision was? I didn’t meet Emroca until the night of the [unveiling]. When I first

saw the painting, I had an instant serenity overcome me. How could one interpret something so personal in my life without even meeting

me? His vision couldn’t have been more accurate. Emroca brilliantly captured a delicate part of my life that fuels me daily to push my

personal limits. Having the privilege of meeting him now, I’d say, yeah, there was an unspoken understanding. – Chauntal

Was there any one idea/concept that was specific to Los Angeles that influenced your finished product that likely wouldn’t have translated had this project been focused

anywhere else?

I guess the biggest thing about LA is that people who relocate here, do it for an ambitious reason, to make something of themselves. At

first I thought it was kind of annoying that everyone I met had this grand plan of wanting to be something; but after living here for a

while, I realized that the opposite of having a grand plan, was to sit around and do nothing; my perspective changed instantly. There is definitely an energy here that is contagious. It seems as if everyone

you meet here is doing art, acting, playing music, or they are people from other countries trying to live the perceived “American Dream”. All of us challenging ourselves to see what we are made

of. - Emroca

In terms of your craft, what are you working for your legacy to be?

Some may perceive me as “flawed” or “different” because I have one hand but I want to break the social norm. My mission is to

inspire, encourage and empower people with or without physical disabilities to pursue their dreams and embrace their flaws through

my creative expression. I hope my outlook and drive will make a positive impact on a much higher platform. - Chauntal

NIke desTROyeRAcTRess/mOdeL chAuNTAL LeWIsVs. ARTIsT emROcA


In terms of your craft, what are you working towards your legacy to be?

A stand out. A young kid that lived his whole life defeating odds. Not doing what everyone else did, just an all around proper human that represented the real. – Veggies

Considering that this campaign touches global cities all over the world, what makes Los Angeles so unique?

Ain’t no place like LA, lots of traps to fall into, gotta walk the high wire everyday. That goes for lots of big cities but it’s L.A., the birth of skateboarding.– David

How does it feel knowing that an artist can draw inspiration from what you do on a daily and immortalize it with a project like the Destroyers?

It’s one of those if you keep working and never become discouraged you will eventually get your chance to shine feelings, and I feel perfectly fit for the position. When it comes to being an LA Destroyer, I fit the description.– Veggies

Are there any similarities you draw with the Destroyer you worked with? How much did that chemistry effect what your vision was?

We clicked pretty hard. We both love hip-hop, street culture, Gucci and Louis Vuitton, all that good stuff. Beyond that I think we met on a higher plain, the 4th dimension where its nothing but sound and vibration. I see him see me there with him, its an artist thing, goes beyond just knowing how to draw or knowing how to rap.- David

How much of who you are as a professional in your field is directly linked to where you came from? How much has being from LA contributed to developing your perspective? I feel my hustle and my drive was powered my environment. Everything I learned and everything I saw growing up in Los Angeles is now beneficial to my rap career. - Veggies

NIke desTROyeR

RecORdINg ARTIsT cAsey VeggIesVs. ARTIsT dAVId FLORes


How much has being from LA contributed to developing your perspective?

Compton... My hometown has taught me how to grind and survive. How to never let the streets beat

you. – MoWii

What was the one quality that resonated most with you about the Destroyer you

worked with?

I was born in Martin Luther King hospital. Compton in the house! – Germs

How does it feel knowing that an artist can draw inspiration from what you do on

a daily and immortalize it with a project like the Destroyers?

That is one of the most amazing things to experience. For someone to be inspired by what I do and for that to inspire them to create another

work of art about it…It’s the ultimate homage from one artist to another. – MoWii

Destroying as to create – how well does that notion sit with you as an artist? Do

you feel that is always the case?

It comes down to ‘Just doing it’...all BS aside. - Germs

Are there any parallels you draw with the artist you worked with?

I saw that the way [Germs] expressed himself, he was able to capture my hoodness, my G-ness,

and how much of a rep I am for my city. I put on! - MoWii

What do you hope that the unassuming spectator will come away with after

standing in front of your work?

Just to take in the detail and the whole feel of the piece...and maybe a little red dot under the

painting [sold]. - Germs Who or what did you think about on those times

when it was rough to get up and do work?

The 3 women of my life - my mom, Madonna, and my manager Jen; When I get to that point, I always

recollect on the same moment - I find myself in a small room and my father on his death bed and

he’s telling me “no matter what, you are a young black king and nobody can stop you. Always look forward and never look back.” And that’s exactly

what I do. – MoWii

Did Rakim get it right when he said, “It ain’t where you’re from, it’s where ya

at…”

Fa’sho. - Germs

NIke desTROyeRRecORdINg ARTIsT // The Rej3cTz

mOWII mAdONNAVs. ARTIsT geRms



It was such a great feeling to see that what I do can not only make people move on a dance floor but inspire them to take it to canvas. I have seen it done before but not with my own style brought into the art. – Vice

Destroying as to create – how well does that notion sit with you as an artist?

Well I was doing graffiti in the 80’s - to me, destroying something is beautifying something at the same time. But that isn’t always the case for everyone. – Croskey

Are there any parallels you draw with the artist you worked with? How much did that chemistry effect what your vision was?

Art is Art to me. Whether its similar or not it’s a vision we have and it may come across the same to people or completely different. When I saw the painting, it hit me. That shows me that our chemistry worked in sync. – Vice

Are there any parallels you draw with the Destroyer you worked with? How much did that chemistry affect what your vision was?

We’re both DJs, which made it easy to do. It was as much about me, as it was about him. The title of my piece was, “I heat seek, and drop mind-bending beats,” which is what I do, and I hope he does the same. - Croskey

How much of who you are as an artist and a professional in your field is directly linked to where you came from?

Being a DJ born and raised in L.A. has influenced my style tremendously. LA DJ’s always had a different approach to the turntables compared to an east coast DJ. We focus our style on our smooth and seamless transitions between records. Plain and simple there are records LA DJ’s play that DJ’s from other cities across the country would never touch. - Vice

NIke desTROyeR

dj VIceVs. ARTIsT L. cROskey


Who or what did you think about on those times when it was rough to get

up and do work?

Platinum Motorsport started as a body shop and growing up we helped our dad on

weekends and after-school. We saw how hard he worked so when we were done with school we already had a built in work ethic that truly helped propel our business and family name.

My parents came here from Armenia and they always worked so hard. It was my dream

to take care of them and live the American Dream. I have always taken that with me to

motivate and drive my work. – Jack

What was the one quality that resonated most with you about the

Destroyer you worked with?

My destroyer’s [Keshishyan] story seemed quintessential L.A. All the bling and movie stars, the celebrity status that comes with

doing anything on a big scale in this town. – Brian

How does it feel knowing that an artist can draw inspiration from what you do on a daily and immortalize it

with a project like the Destroyers?

I believe artists just have a natural ability to tell someone¹s story and showcase in their

craft. – Jack

Was there any one idea/concept that was specific to Los Angeles that influenced your finished product that likely wouldn’t have translated had this project been focused anywhere

else?

One of the things that sets Los Angeles apart is it’s possibility for upward mobility. There is so much diversity and opportunity here if

you want it and you have a mind to go after it, you can take it. My project in particular highlighted this aspect of L.A. because the subject was about one of those Cinderella stories. I suppose there’s a city or two out

there that this is possible as well, but if you’re doing it in L.A. you’re doing it with style.

- Brian

Legacy is something that few people ever consider. In terms of your craft, what are you

working for your legacy to be?I want my grandchildren to be proud of what

we started and to be proud of their name. - Jack

NIke desTROyeROWNeR, PLATINum mOTORsPORT

jAck keshIshyANVs. ARTIsT bRIAN RObeRTsON


How much of who you are as an artist and a professional in your field is directly linked to where you came from?

Everything I am as an artist and professional is influenced by L.A. I was born in L.A. and have never lived anywhere else. I’ve recently had the chance to meet people in the freestyle community from different places in the U.S. and Europe. I notice that the fixed gear freestyle riders in different parts of the world ride differently. In L.A., we have great weather, so we have more opportunities to ride. Also, I think people in L.A. are laid back on the surface, but just as determined as people in other parts of the world. – Michael

Are there any similarities or parallels you draw with the Destroyer you worked with? How much did that chemistry effect what your vision was?

He reminds me of myself at his age, a young, free street kid that is pursuing a goal that the average person would not have the guts to. – Isaac

Who has helped propel you to reach a level in your career where you are now being recognized as a game-changer?

My friend Kevin really inspired me to become what i am today. Whether he was teasing me or pushing me to learn difficult tricks, he always inspired me to push my ability to go big. Riding is my passion, and with anything you admire should be polished and tweaked until it’s at the best it can be. – Michael

What do you hope that the unassuming spectator will come away with after standing in front of your work? Inspiration. - Isaac


I feel like if you can draw inspiration from a person whom you’ve never met before, but know just a little about them is amazing. I remember as a kid admiring people for their unique skills in the arts. So to do a project like the Nike destroyers, where an artist, or someone categorized as a “destroyer”, can really exploit their talents is really admirable. - Michael

NIke desTROyeRFIxed geAR FReesTyLeR

mIchAeL chAcONVs. ARTIsT IsAAc PIeRRO


How much of who you are as a professional in your field is directly linked to where you came from? How much has being from LA

contributed to developing your perspective?

Growing up in LA, I think my sense of style has been influenced by the city and it is showcased in the work we

do each day. I feel like car culture is built into my DNA and I find great pleasure in setting the tone for new

trends in our work. – George

What was the one quality that resonated most with you about the Destroyer you worked

with?

I would say the fact that he showed character at an early age. When I was his age I was running wild in the streets

of Baldwin Park. When George was a teen he had his head on straight and honored his parents by building

Platinum. That’s character. – Johnny

How does it feel knowing that an artist can draw inspiration from what you do on a daily

and immortalize it with a project like the Destroyers?

Either you get it or you don’t and my artist researched me, knew about our company and our story along with my family and my background to draw inspiration and

tell my story via his passion. It was really amazing to see it for the first time. I was blown away. – George

Did Rakim get it right when he said, “It ain’t where you’re from, it’s where ya at…”

Where I’m from is such a huge part of me and I wear it like a badge of honor. However when I think about

certain situations I’ve been in, then that statement starts to resonate a little. Yeah, I don’t know. Maybe if you

quoted a rapper from LA, I’d care more for the question. - Johnny

Who has helped propel you to reach a level in your career where you are now being

recognized as a game-changer?

I think our game-changing point was when someone came into our shop and was like ‘I can’t afford to have

you work on my car but can I buy a license plate frame?’ That was a huge eye-opener for me. The thing that

drives me everyday to keep me going is my family, my mom, my dad, brother, and all the great people in my

life. We came from nothing and have built our name through hard work and dedication. I never want to lose

that. - George

NIke desTROyeROWNeR, PLATINum mOTORsPORT

geORge keshIshyANVs. ARTIsT jOhNNy kmNd-z ROdRIguez


How much has being from LA contributed to developing your perspective?

LA is super-competitive. Growing up in a city like LA you learn quickly that you have to keep up or be left behind. I have used that lesson in my daily life since as far as I can remember. I strive to be the best, first and greatest in everything I do. – Ron

Destroying as to create – how well does that notion sit with you as an artist? As far as being a creator, I feel that it is so hard these days to try and be completely original. We can only make existing ideas better. I feel that trying too hard to do something that you feel is completely original will most likely make you the complete opposite. Let’s not forget, the first things we learned were from imitating others. – Nathan

Are there any parallels you draw with the artist you worked with?

I think we are both just two down to earth guys, who have a love and passion for sports, and both able to use our mind and skills to make something great out of nothing. – Ron

What do you hope that the unassuming spectator will come away with after standing in front of your work?

My general hope is that one will enjoy the painting for what it is. The other is that I hope it is clear that this “Destroyer” is emerging out of the hard concrete to a better place. It’s not important that it is specific to the game of basketball but more to my interpretation of what I got hanging out with him. - Nathan


I want a legacy that would be considered among influential people like, Michael Jordan, Michael Jackson and Ben Franklin. I want to influence positive change and growth. - Ron Did Rakim get it right when he said, “it ain’t where you’re from, it’s where ya at…” Yes, if I got that quote right, it is where you end up. I truly believe in that. - Nathan

NIke desTROyeRsTudeNT/cOAch

RON hOLdeNVs. ARTIsT NAThAN OTA



I want to change people. As a teenager I fought through my father’s drug addiction not by following in his

footsteps, but by sweating and running out my aggression on the soccer field and in the gym. There are many

ways people deal with stress. I hope to teach people that exercise is far more effective than Xanax. It really can

change your life. – Leah

Are there any similarities or parallels you draw with the Destroyer you worked with? How

much did that chemistry effect what your vision was?

I discovered that [Leah] and I share the same taste in art . We both love figurative work that is graceful and

decorative with vibrant colors... So going into the project I was very relaxed. When you know you’re on the same

page, there’s little to be concerned with. – John

Who has helped propel you to reach a level in your career where you are now being

recognized as a game-changer? Who or what did you think about on those times when it was

rough to get up and do work?

My boyfriend and my family have been my biggest supporters. When I accomplish something that seems

small to me, they help me realize that I am one step closer to my goal. While I have pushed myself in so

many ways, without the support of others it is difficult to see your work objectively. – Leah

Was there any one idea/concept that was specific to Los Angeles that influenced your finished product that likely wouldn’t have

translated had this project been focused anywhere else?

LA is unique for a plethora of reasons, the

least being Hollywood and the movie industry. I mean it’s the culture of no culture. But since my influencer was

specifically about fitness, L.A. seems imminently relevant. - John

Are there any similarities you draw with the artist you worked with? How much did that

chemistry effect what your vision was?

John Park is an incredible artist. From the moment I met him I felt confident in his artistic vision. He sketched the

most amazing portrait over a cup of coffee. While he did a more literal portrait compared to some of the other

artists, he nailed it. - Leah

NIke desTROyeRbOOT cAmP INsTRucTOR

LeAh POLcyNVs. ARTIsT jOhN PARk


INDEX

Weekly Club ListingsCalendarClub Pictures

Supercross @ Dodger Stadium



NAMM @ The Anaheim Convention Center



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SKINNIE SCENE

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pAuLy D @ SILK

LOS ANGELES LAS vEGAS ORANGE COUNTY SAN DIEGO INLAND EMPIRE



LA Scene

Photos Courtesy of Karen Curley, Joanna Miriam and Eric FaiivaeSKINNIe SCeNe Los angeLes |LA CALENDAR03.02 Lords of Acid@ Club Nokia

03.06 Morcheeba@ The Music Box

03.09 Lyyke Li @ El Rey

03.11 Motorhead@ Club Nokia

03.13 Los Angeles Philharmonic@ Walt Disney Concert Hall

03.20 Fujiya & Miyagi @ Echo

03.21 Girl Talk@ Hollywood Palladium

03.22 Rapahel Saadiq@ The Music Box

03.24 Bonobo @ King King

03.25 O.M.D.@ The Music Box

03.29 Royksopp@ The Wiltern

03.30 Ice Cube@ House of Blues


Cirque Berzerk @ Club Nokia

Sullen Angel Supersross Party @ ELXR

Supercross @ Dodger Stadium


Fergie @ Supercross






Los angeLes SKINNIe SCeNe |SUPERCRoSS mAkES hiStoRy@ DoDgER StADiUmImages by Joanna Miriam


DJ Loczi’s Electric Dream @ Studio 54

Weezer @ Joint



Weezer @ Joint

Photos Courtesy of Edison Graff

Mary Carey and DJ Scotty @ Tabu


Weezer @ Joint

Weezer @ Joint


SKINNIe SCeNe Las vegas |LV CALENDAR03.02 Drive-By Trucker@ Silverton Casino

03.03 Imagine Dragons@ Count’s Vamp’d

03.04 Dirty South@ Marquee

03.04 Steel Panther@ House of Blues

03.05 Erick Morillo @ Marquee

03.05 Tiesto @ The Joint

03.07 Deicide@ Cheyenne Saloon

03.12 Kaskade@ Marquee

03.12 Korn @ The Joint

03.18 Flogging Molly@ Mandalay Bay Beach

03.25 Lady Gaga@ MGM Grand Garden Arena

03.30 Skrillex@ Crown Theater & Nightclub


Photos Courtesy of Matt Hodges, Joanna Miriam, Harmony Gerber and Erik FaiivaeaSKINNIe SCeNe orange county |


oC CALENDAR03.03 Missing Persons @ Coach House

03.04 Musink Tattoo & Music Festival w/ Suicidal Tendencies @ OC Fairgrounds

03.05 Autolux @ Detroit Bar

03.05 Musink Tattoo & Music Festival w/ Thrice & Circa Survive @ OC Fairgrounds

03.08 Cerebral Ballzy @ Chain Reaction

03.15 tapes n’ tapes @ Detroit Bar

03.19 As I Lay Dying @ City National Grove of Anaheim

03.22 Smoking Popes @ Slidebar

03.24 Tomorrow’s Bad Seeds @ House of Blues Anaheim

03.26 Gene Loves Jezebel @ Tiki Bar

Continental Room

Sullen Angel Supercross After Party @ OC Sports Bar

James Stewart, Supercross @ Angels Stadium

Skribble @ OC Sports Bar

Sharkeez

Supercross @ Angels Stadium

Continental Room

Sullen Angel Supercross After Party @ OC Sports Bar

Supercross @ Angels Stadium

Sharkeez

orange county SKINNIe SCeNe |

NAmm 2011@ thE ANAhEim CoNVENtioN CENtERImages by Harmony Gerber


Photos Courtesy of Bobby Reyes of EventVibe.com


SD CALENDAR

03.02 Crystal Castles@ House of Blues

03.05 The Velvet Teen@ Che Café Collective

03.06 Autolux @ The Casbah

03.09 Deicide@ Brick By Brick

03.12 Dead To Me@ Yard House

03.12 Mike Watt & The Missingmen@ The Casbah

03.16 Paul Thorn @ Anthology

03.18 Nuclear Cowboyz@ Valley View Casino Center

03.20 Devo @ Belly-Up Taven

03.23 The Biters @ Eleven

03.24 Sharon Van Etten@ Soda Bar

03.27 O.M.D. @ 4th & B

03.29 Lady Gaga@ Viejas Arena

SKINNIe SCeNe san diego |

Electrixx @ Boudoir

Red Circle

Electrixx @ Boudoir

On Broadway

Yum @ Fluxx

Yum @ Fluxx

Electrixx @ Boudoir

Red Circle

Yum @ Fluxx

On Broadway

iE CALENDAR03.03 Crystal Castles@ Fox Theater Pomona

03.04 Civil Twilight@ Glass House

03.05 Scion Rock Fest with Morbid Angel, Municipal Waste, Obituary@ Streets of Pomona

03.06 The Adicts @ The Vault

03.11 The Growlers@ Glass House

03.11 Dead To Me@ Back To The Grind

03.12 Datarock@ Glass House

03.19 Girl Talk@ Fox Theater Pomona

03.25 Nuclear Cowboyz@ Citizens Business Bank Arena

03.26 Nuclear Cowboyz@ Citizens Business Bank Arena

03.25-27 Paul Rodriguez@ Improv

Marquee @ The Cosmopolitan

Fist Pump @ Silk

Marquee @ The Cosmopolitan

Pauly D @ Silk

McAlans

Photos Courtesy of Erik Faiivae and Melissa Jewel

Fresh Peaches Bikini Show @ Fusions

Fusions

Silk

McAlans

Pauly D @ Silk

SKINNIe SCeNe inLand empire |



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skinnie magazine issue 109

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