skill session google analytics @wework amsterdam (mike van hoenselaar)
TRANSCRIPT
![Page 1: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/1.jpg)
![Page 2: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/2.jpg)
Eco system of The Talent Institute
![Page 3: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/3.jpg)
Our believes
![Page 4: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/4.jpg)
Have fun!
Get future skillstoday!
Join our TTI Meetup Community
![Page 5: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/5.jpg)
Skill Session
![Page 6: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/6.jpg)
CEO / Growth Hacker8 year
CEO1 year
Growth Coach / Growth Hacker1 year
Teacher / Speaker1 year
@MikevHoenselaar
![Page 7: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/7.jpg)
![Page 8: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/8.jpg)
Analytics |
![Page 9: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/9.jpg)
Analytics |
![Page 10: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/10.jpg)
You can find everything athttp://vruc.ht/wwssanalytics
@MikevHoenselaar
![Page 11: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/11.jpg)
Analytics |
“Your company is like a plant; without sun, dirt and lots of love, there is nothing to grow.
Mike van HoenselaarGrowth Hacker
Online Boswachters
![Page 12: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/12.jpg)
Analytics |
The oxygenfor growth
Metrics are
@MikevHoenselaar
![Page 13: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/13.jpg)
Analytics |
Grow your company quicker by using data(faster than your competitors)
@MikevHoenselaar
BONUSTIP
![Page 14: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/14.jpg)
Analytics |@MikevHoenselaar
![Page 15: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/15.jpg)
Analytics |
BuiltWith has ~350M websites indexed.
@MikevHoenselaar
![Page 16: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/16.jpg)
Analytics |
~ 30 million websites worldwide useGoogle Analytics
@MikevHoenselaar
![Page 17: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/17.jpg)
I am going to assume youhave basic knowledge
of Google Analytics
Want to know the basics?Go to http://vruc.ht/gastart
![Page 18: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/18.jpg)
Analytics |
Google AnalyticsIndividual Qualificationhttps://analyticsacademy.withgoogle.com/course01
@MikevHoenselaar
![Page 19: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/19.jpg)
Google Analytics Beginners Masterclass?
Click through 90 slides of tipsGo to http://vruc.ht/ss16analytics
![Page 20: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/20.jpg)
Debugging
TOPTIP
![Page 21: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/21.jpg)
Analytics |
● Google Analytics Real Time Rapportage● Google Analytics Debugger● Bonus: Ghostery
![Page 22: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/22.jpg)
@MikevHoenselaar
![Page 23: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/23.jpg)
Analytics |@MikevHoenselaar
![Page 24: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/24.jpg)
Analytics |
BONUSTIP
@MikevHoenselaar
![Page 25: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/25.jpg)
Analytics |
In practice
Install these tools
@MikevHoenselaar
![Page 26: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/26.jpg)
Analytics |
ga.js versus analytics.js
ga.js won’t be supported anymore (deprecated) at phase 4 of Universal Analytics
(End of 2016 most likely)
More about development of Universal Analytics
Go to http://vruc.ht/uaphases
@MikevHoenselaar
![Page 27: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/27.jpg)
Analytics |
ga.js
@MikevHoenselaar
![Page 28: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/28.jpg)
Analytics |
universal.js
@MikevHoenselaar
![Page 29: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/29.jpg)
Analytics |@MikevHoenselaar
User ID
![Page 30: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/30.jpg)
3 views per property
TOPTIP
RAW | Filtered | Test
![Page 31: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/31.jpg)
Measure internal searchSearch box on your website? Teach Google Analytics how to get that
query and see it back in reports.
1
In WordPress and Magento it’s the s and q parameter in the URL
![Page 32: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/32.jpg)
@MikevHoenselaar
![Page 33: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/33.jpg)
Settings: Admin → View → Settings site Rapportage: Rapportages → Gedrag → Zoekopdrachten op site
Multiple search query’s?Use comma (s,q, direct_keyword)
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Analytics |
In practice
Let GA measure search queries
5
@MikevHoenselaar
![Page 35: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/35.jpg)
Filtering: Exclude botsThe checkbox you may or may not know is not enough!
2
![Page 36: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/36.jpg)
Analytics |
http://www.iab.com/guidelines/iab-abc-international-
spiders-bots-list/
@MikevHoenselaar
![Page 37: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/37.jpg)
Analytics |@MikevHoenselaar
![Page 38: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/38.jpg)
Analytics |
Limit of 255 characters, so make multiple filters
TIPKeep filtering data!Exclude IP’s
@MikevHoenselaar
![Page 39: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/39.jpg)
Analytics |
→ https://codeshare.io/xT2k6
@MikevHoenselaar
![Page 40: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/40.jpg)
Analytics |
In practice
Filtering: Exclude bots
10
@MikevHoenselaar
![Page 41: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/41.jpg)
DEMO
![Page 42: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/42.jpg)
Analytics |
→ http://vruc.ht/obrs
![Page 43: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/43.jpg)
Segmentation in Google Analytics
is a superpower
@MikevHoenselaar
![Page 44: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/44.jpg)
Couple of interesting segmentations
Device (desktop, mobile, tablet) → default
Channel (direct, referal, social, organic, paid) → default
New vs Returning visitors → default
Demographics (age, gender, location) → extra setting
Converters by Count of Visit (how many times do people visit before converting)
Whales (who are big spenders, learn the why!)
@MikevHoenselaar
![Page 45: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/45.jpg)
Demographics
Look at property level !
Settings: Admin → Property → Settings Report: Reporting → Audience → Demographics
TIP: In NL you have opt-in cookie law. This qualifies as such! Ask permission for cookie storage.
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Converters by page visitTIP: This only works if you work with Goals!Admin → View → Goals
![Page 47: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/47.jpg)
WhalesTIP: You need e-commerce tracking for this to work!
![Page 48: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/48.jpg)
Analytics |
In practice
Segmentation: Exclude bots
5
@MikevHoenselaar
![Page 49: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/49.jpg)
DEMO
![Page 50: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/50.jpg)
Use dashboards
TOPTIP
![Page 51: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/51.jpg)
Analytics |@MikevHoenselaar
![Page 52: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/52.jpg)
Analytics |
In practice
Make dashboard
10
@MikevHoenselaar
![Page 53: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/53.jpg)
Analytics |
HINTChannel is a dimensionSession is a metric
@MikevHoenselaar
![Page 54: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/54.jpg)
Analytics |
In practice
Add a widget that shows sessions per channel
5
@MikevHoenselaar
![Page 55: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/55.jpg)
Event TrackingThe forgotten gold of Google Analytics
3
![Page 56: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/56.jpg)
Analytics |
Event TrackingPower feature for measuring client behavior
→ http://vruc.ht/gaet
@MikevHoenselaar
![Page 57: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/57.jpg)
Analytics |
→ http://scrolldepth.parsnip.io/
Measuring scroll behaviorWatch how engaging your content is in terms of scrolling
@MikevHoenselaar
![Page 58: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/58.jpg)
Analytics |
![Page 59: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/59.jpg)
Analytics |
TabsAccordion
@MikevHoenselaar
![Page 60: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/60.jpg)
Analytics |@MikevHoenselaar
![Page 61: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/61.jpg)
Analytics |
No Google Analytics hereRedirect to homepageso no Goal possible (by default)
How many times is this being used?
@MikevHoenselaar
![Page 62: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/62.jpg)
Analytics |
In Practice
Goto ReportBehavior → Events
5
@MikevHoenselaar
![Page 63: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/63.jpg)
Analytics |@MikevHoenselaar
![Page 64: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/64.jpg)
Enhanced Link Attribution
TOPTIP
Do you have links on the same page that go to the same page?
Use ELA!
![Page 65: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/65.jpg)
1. Make change in your UA code!
TOPTIP
@MikevHoenselaar
2. Report -> In Page Analysis
![Page 66: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/66.jpg)
E-commerce trackingSelling something online? Use this!
4
![Page 67: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/67.jpg)
![Page 68: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/68.jpg)
Enhanced e-commerce tracking
TOPTIP
Want to take it a step further?Use Enhanced E-commerce tracking!
![Page 69: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/69.jpg)
Measure, test, iterate!
@MikevHoenselaar
![Page 70: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/70.jpg)
Analytics |
Interestingreports
![Page 71: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/71.jpg)
Mobile traffic/conversionMobile is booming, how much traffic do you get via mobile?
Do you see any differences in conversion?
1
![Page 72: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/72.jpg)
Audience → Mobile → Overview
![Page 73: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/73.jpg)
Analytics |
In practice
Goto ReportAudience → Mobile → Overview
5
@MikevHoenselaar
![Page 74: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/74.jpg)
How are visitors reaching your website?
Get insight in sources who provide traffic AND revenue!
2
![Page 75: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/75.jpg)
Acquisitie → Overzicht
![Page 76: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/76.jpg)
Analytics |
Read this!
BONUSTIP
![Page 77: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/77.jpg)
Analytics |
In practice
Goto ReportAcquisition → Overview
5
@MikevHoenselaar
![Page 78: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/78.jpg)
Useful Bounce RatesWhich pages have the highest bounce rates? By default this isnt working
at all. But there is a way!
Bounce Rate = Session without user interaction
3
![Page 79: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/79.jpg)
Behavior → Overview → Click on Bounce Rate column
![Page 80: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/80.jpg)
Analytics |
In practice
Goto ReportBehavior → Overview → Click on Bounce Rate column
5
@MikevHoenselaar
![Page 81: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/81.jpg)
Site Diagnostics: Page Timing Report
What are the load times of your website pages? SEO wise very interesting, also conversion wise. Start optimizing!
4
![Page 82: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/82.jpg)
@MikevHoenselaar
Behavior → Site Speed → Page Timings
![Page 83: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/83.jpg)
Customer Behavior ReportThe report reveals how behavior varies between new and returning users
in terms of overall traffic, conversion patterns and event completion.
By Peter Van Klinken (Download: http://goo.gl/HMPvV)
5
![Page 84: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/84.jpg)
Analytics |
In practice
Download Custom ReportDoes it show data? :)
10
@MikevHoenselaar
![Page 85: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/85.jpg)
Time left?
![Page 86: Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)](https://reader031.vdocuments.us/reader031/viewer/2022022203/587030eb1a28ab81258b6b95/html5/thumbnails/86.jpg)
Custom dimensionsCustom metrics
Especially interesting when you want to segment with CRM data
+
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Analytics |
● Non deletable● 20 dimensions and 20 metrics per
property
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Analytics |
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Analytics |
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