sketchdeck — how we work

Guide to SketchDeck

2

WelcomeHello,

SketchDeck is different.

We are a design agency built on software and staffed by a diverse, remote team.We built SketchDeck this way to make design work better for business.

This guide introduces how we work so you can see if we will be a good fit for your needs.

We look forward to working with you soon.

Thanks,

Chris FinneralCEO & Co-Founder

3

strengthen your brandby bringing designto everyone

Our goal is to

I N T R O D U C T I O N

4

The membership experience

A G E T T I N G S T A R T E D

B D E S I G N F O R E V E R Y O N E

C A C C O U N T A N D B R A N D S U C C E S S

GETTINGSTARTEDA

6

What happens when you join?

Setup takes 1-2 weeks

G E T T I N G S T A R T E D

01 We curate a design team that matches your needs

02 Send us your brand assets, brand book and example uses

We set up your brand usage guidelines and flag any gaps we find

We introduce SketchDeck to your team at the kick-off

03

04

7

01 Your design team

Account Delivery Manager

Ensures overall account and

brand success

Project Quality Manager

Manages your projects day-to-day and

ensures they meet our high quality standards

DesignDirector

Your brand expert, and lead designer

Designers

Your team of skilled designers, trained on

your brand


8

02 Brand assets

• Company mission & vision

• Logo assets

• Brand colors (including RGB + CMYK values)

• Fonts

• Brand guidelines

• Brand usage examples

• Templates

To understand and design to your brand successfully, we need the following:

If you do not havethese, we can create these with you


9

03 We create brand usage guidelines from your assetsThis is a practical guide for our design team to work with your brand


10

04 Kick-off

The pilot kick-off is for your whole team to attend • Meet each other• Share how we work

• Set goals for success


DESIGN FOR EVERYONEB

12

01 We can work on all of your design needs

02 We have two levels of service: design & production

How we design

03 You can start a project any time through our platform

We design iteratively - feedback is visual and collaborative

Credits are your currency for design

All your projects are stored on your dashboard for easy access by you and your team

04

05

06

D E S I G N F O R E V E R Y O N E

01 We cover all your design needs

13

INFOGRAPHICPRESENTATION DOCUMENT POSTER


WEB ADREBRAND EMAIL AND MANY MORE

14

02 We have two service levels for projects:design and production

D E S I G N

P R O D U C T I O N

DefinitionFor new materials and creative exploration

For fast, consistent outcomes following an established style and specific directions

Style discovery Design

Creative review & qualitycontrol

Complete

Iteration

Start fromtemplate Production Quality

control Complete


03 You can start a project any time through our platform

P R E S E N T A T I O N P O S T E R / I L L U S T R A T I O N

O N E - P A G E R

E V E N T B O O T H S I G N A G E

W E B A D I N F O G R A P H I C

D O C U M E N T / E B O O K

C A S E S T U D Y

What would you like?


P R E S E N T A T I O N

15

16

04 We design iterativelyFeedback is visual and collaborative


17

05 Credits are the currency of designYou and your team use these to start projects


Each month your account gets credits. You get more credits on larger plans.I

Before you start a project, we tell you how many credits you need.II

Unused credits rollover for two months - supporting quiet and busy times for your team. If you need more credits, you can top up.

III

Check your available credits at any time from your organization page. On business and enterprise plans you can allocate credits to team.

IV

18

06 All your projects are stored on your dashboard* for easy access by you and your team


*Upgraded dashboard coming soon!

P R E S E N T A T I O N D O C U M E N T / E B O O K O N E - P A G E R

ACCOUNT AND BRAND SUCCESSC

20

Business reviews and brand maintenanceA C C O U N T A N D B R A N D S U C C E S S

01 Bringing long term impact: the business review

02 Brand maintenance(business plans only)

21

01 Bringing long term impact: the business review

This is our chance to look at the progress we’ve made, set goals for the future and make changes to how we work together.

A C C O U N T A N D B R A N D S U C C E S S

We conduct these between every quarter and every year depending on your plan.

22

01 Business review agenda

i W E L C O M E & I N T R O D U C T I O N S

ii R E V I E W W O R K T O G E T H E R

iii S K E T C H D E C K U P D A T E S

iv Y O U R U P D A T E S

v P R O J E C T & B R A N D G O A L S

vi F U T U R E E X P L O R A T I O N


vii W R A P U P & N E X T S T E P S

23

Brand is at the heart of your design -bad brand will lead to bad design. Brand maintenance keeps the quality of your brand high and avoids the need for expensive, frequent branding exercises.


02 Brand maintenance: why is this important?

24RE

BRA

ND

N

EED

ED

QU

ALIT

YA C C E P T A B L E

B R A N D S T A N D A R D

TIME

Brand refresh every 1-3 years

Unmaintained brands: decay quickly

QU

ALIT

Y

TIME

Brand refresh every 3-10 years

Maintained brands: stay fresh


A C C E P T A B L E B R A N D

S T A N D A R D

02 The unmaintained brand

Outcome :

02 How we maintain your brand

We proactively explore brand as part

of your design projects

We review the best ideas with you and incorporate

these into your brand usage guidelines

In our business reviews we establish goals for the brand


25

S T R E N G T HMore brand consistency + A P P E A L

Your brand improves over time

Business plans only

26

Closing thoughts

We hope you found this guide useful. We have refined this process over thousands of design projects and hundreds of clients.

Working with SketchDeck will:

• Provide high quality design for all your needs

• Strengthen your brand

• Bring more impact to your business

Get in touch with us at [email protected] for help getting started.We look forward to working with you.

Thanks,SketchDeck team

Thank you

[email protected]