Members: Fan Xiaoge, Han Zhuoya, Wan Ruxue, Wu Yihao, Yang Zhenhai

This is a team called iMuse.

This is a team consist of 5 freshmen.

This is a team full of passionate.

This is our team.

We spark wisdom during brainstorms.

We consider wisely when analyzing statistics.

We all advocate wisdom.

That is why we use Muse,

The name of the goddess of wisdom,

As our team name.

That’s our team.

We are iMuse.

Name: Fan XiaogeMajor: Securities and Futures Freshman

Name: Han ZhuoyaMajor: Taxation Freshman

Name: Wan RuxueMajor: Finance Freshman

Name: Wu YihaoMajor: Finance Freshman

Name: Yang ZhenhaiMajor: International Economics and Trade Freshman

• Founded: 1953

• The third biggest corporation in South Korea

• Revenue: $78.435 billion (2011)

• Net Income: $570 million (2011)

• Mainstay Industry:

With the current irresistible wave of

globalization, it’s of great essential for an

enterprise to make a rational and practicable

global strategy.

At its initial stages of globalization, SK Group

formulates China strategy, raising China

market to the top of its globalization.

Our team’s mainly concentrates:

•external environment

•internal environment

We make a strategy feasibility study according

to what we analyzed.

In China’s Market

Government stability

Taxation policy

Foreign trade

Economic cycles

GDP trends

Interest rates

Money supply

Inflation

Population demographics

Lifestyle changes

Consumerism

Government and industry focus on tech

New development

Technology transfer

Science-tech talents training

Mainstay Business:•Energy and Chemicals

•Information and Telecommunications

•Trading and Services

Cutting-Edge business:•Biopharmaceuticals

SKMS

• Core values

• Special details

• SUPEX

• Green management

• Social Responsibility

• Pursuing Happiness

2010 2009

Current Rat io ability to cover daily liabilities 2.00% 1.162 1.139

Acid-Test Rat io how quikly to pay back liabilities 0.94% 0.917 0.909

Debt Ratiothe risk of leverage, the degree ofsupport from liabilities to assets

0.50% 0.649 0.645

Debt-to-equityRatio stability of financial structure 1.42% 1.846 1.820

Turnover ofTotal Assets

the efficiency of the company's use ofits assets in generating sales

12.58% 1.178 1.046

InventoryTurnover Rat io measure of time of inventory-holding -2.34% 0.090 0.093

ReceivableTurnover Rat io

the efficiency of accounts receivablesto convert to cash

62.41% 0.185 0.114

Gross MarginRatio

focus on the difference between sellingprice and cost

4.88% 0.113 0.108

Prof it Marginon Sales Ratio

the amount of profit accruing to a firmfrom the sale of a product or service

45.36% 0.030 0.021

Return onSales the degree of profit from sales 21.12% 0.058 0.048

Return onAssets profit generating ability of assets 63.66% 0.035 0.022

Debt PayingCapacity

OperatingAbility

EarningPower

Note: The number in blue suggests a positive trend; the number in green means "It depends", whilethe number in red indicates negative effect to SK Group

Financial Analysis of SK

Categories Ratios Meaning and ImplicationAmount ofvariation

Data

Debt paying ability

Operating capacity

Earning power

Reasons for Picking China & the Possible Benefit:

•Similar Cultural Background

•Tremendous Market Potential

•Geography Convenience

•Nice Bilateral Trade Environment

•China’s Policy Support

•Rosy Finance Condition

•Thorough Industrial Chain

Disadvantages & Suggestion:

•Low brand awareness

How to fix:

IV.Maintain good quality of products

V.Keep on doing publicity

•Not as competitive as state-run companies

How to fix:

•Change competition into cooperation.