size: 12x750ml alcohol:11.5% ph:3.1 residual sugar:60.0 g/l winemaker notes color:bright pale yellow...
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Size 12x750mlAlcohol 115pH 31Residual Sugar 600 gL Winemaker NotesColor Bright pale yellow and
hints of green
Aroma Intense aromas of white flowers and roses and appealing notes of sweet fruits apricots and
peaches
Palate A sweet young wine with a refreshing finish
Pairing Pairs perfectly with appetizers blue cheeses Asian cuisine desserts and warm sunny days by the pool
UPC 635818000456
Moscato Sales0
50
100
150
200
250
300
Growth of Moscato in US
2010 2011 2012 2013
$239M$211M
$172M
$86M
Nielsen Data US Food Drug and Liquor
Moscato remains one of the fastest growing varietals in the USbull Up 129 in 52 weeks ending 11913bull Consumers embracing lighter sweeter more fruit-forward flavors
than ever before
bull Frosted glass hints at crisp refreshing taste
bull Label imagery promotes sense of place and enjoyment
bull Screwcap finish to prolong enjoyment
bull Shipper carton stands out for display opportunities
Fresh take on growing varietal helps drive new opportunities
Launch Tools Include
Sell SheetIntro Sheet
Tech Sheet
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
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Size 12x750mlAlcohol 115pH 31Residual Sugar 600 gL Winemaker NotesColor Bright pale yellow and
hints of green
Aroma Intense aromas of white flowers and roses and appealing notes of sweet fruits apricots and
peaches
Palate A sweet young wine with a refreshing finish
Pairing Pairs perfectly with appetizers blue cheeses Asian cuisine desserts and warm sunny days by the pool
UPC 635818000456
Moscato Sales0
50
100
150
200
250
300
Growth of Moscato in US
2010 2011 2012 2013
$239M$211M
$172M
$86M
Nielsen Data US Food Drug and Liquor
Moscato remains one of the fastest growing varietals in the USbull Up 129 in 52 weeks ending 11913bull Consumers embracing lighter sweeter more fruit-forward flavors
than ever before
bull Frosted glass hints at crisp refreshing taste
bull Label imagery promotes sense of place and enjoyment
bull Screwcap finish to prolong enjoyment
bull Shipper carton stands out for display opportunities
Fresh take on growing varietal helps drive new opportunities
Launch Tools Include
Sell SheetIntro Sheet
Tech Sheet
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
-
Moscato Sales0
50
100
150
200
250
300
Growth of Moscato in US
2010 2011 2012 2013
$239M$211M
$172M
$86M
Nielsen Data US Food Drug and Liquor
Moscato remains one of the fastest growing varietals in the USbull Up 129 in 52 weeks ending 11913bull Consumers embracing lighter sweeter more fruit-forward flavors
than ever before
bull Frosted glass hints at crisp refreshing taste
bull Label imagery promotes sense of place and enjoyment
bull Screwcap finish to prolong enjoyment
bull Shipper carton stands out for display opportunities
Fresh take on growing varietal helps drive new opportunities
Launch Tools Include
Sell SheetIntro Sheet
Tech Sheet
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
-
bull Frosted glass hints at crisp refreshing taste
bull Label imagery promotes sense of place and enjoyment
bull Screwcap finish to prolong enjoyment
bull Shipper carton stands out for display opportunities
Fresh take on growing varietal helps drive new opportunities
Launch Tools Include
Sell SheetIntro Sheet
Tech Sheet
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
-
Launch Tools Include
Sell SheetIntro Sheet
Tech Sheet
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
-
Launch Programming
Escalating distribution incentive for new placements
bull One case = branded earbuds
bull Three cases = branded headphones
bull Five cases = branded portable speaker
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
-
Consumers embracing lighter sweeter more fruit-forward flavors than ever before
More than half of all Moscato drinkers are under 45 and almost 30 are under 30 years old
Moscato is Americarsquos 3rd most popular white varietal wine ndash ahead of Sauvignon Blanc
$8-$11 segment growing the fastest accounts for almost 33 of total Moscato sales
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
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- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
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