six things to impress a digital media geek at a cocktail party
TRANSCRIPT
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Social Media Connects Everything
§ 4 out of 5 adults use social media
§ 500 million minutes are spent on Facebook each month and 3.5 billion pieces of content are shared each week
§ All media is becoming more “social”
§ Your brand is part of a larger ecosystem and understanding the connec?ons to where your consumer “lives” online is cri?cal
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Search Engine Marke6ng is THE Engine for Traffic
§ More than 100 billion searches performed every month
§ The vast bulk of website visits begin at a search engine (some data suggests as much as 90%)
§ More than 40% of the $30 billion online adver?sing market is spent on search
§ Search campaigns may have hundreds of thousands of keywords
§ Google is dominant with 70% search share
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Connec6on Points to the Web Are Prolifera6ng
Apple’s iPad sold 3 million
units in first 60 days.
Projected to sell 20 million
by 2011.
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Mobile Devices Becoming Our Primary Interface
In the US, smart phone
usage has hit 17% but is
projected to top 50% in the
next few years. Apple,
Blackberry, and Android
are the market leaders but
everyone wants in on the
ac?on. Even Facebook is
rumored to be working on a
mobile phone.
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TwiFer and the Real-‐Time Internet
§ 26 million users and growing
§ 50 million “tweets” a day
§ Lady Gaga, Ashton Kutcher and Britney Spears are the most “followed” individuals on TwiYer.
§ Fortunately, the en?re country isn’t vacuous, President Obama just edges out Jus?n Bieber and Kim Kardashian with followers
§ TwiYer has become an important technology for breaking news – Hai?, Iranian protests, Hudson River emergency landing, etc.
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Everybody Loves Data
1 Second of Ac6vity Data on Your Website
Gets Translated into a Dashboard
… But Finding Insights Takes Some Doing
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And Now… A Short Quiz
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Ques6on #1
What are S"cky Bits?
A. The affec?onate name for great-‐grandma’s tasty breakfast sweets.
B. A fun and social way to aYach digital content to real world objects.
C. Small bits of various things that are slightly s?cky to the touch.
D. A revolu?onary new product from Post-‐It.
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Answer #1
www.s6ckybits.com
What are S"cky Bits?
A. The affec?onate name for great-‐grandma’s tasty breakfast sweets.
B. A fun and social way to aYach digital content to real world objects.
C. Small bits of various things that are slightly s?cky to the touch.
D. A revolu?onary new product from Post-‐It.
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Ques6on #2
FlipBoard is used for what?
A. Big wave surfing at the Teahupoo break in Tahi?.
B. Implemen?ng a famous (and now illegal) torture technique.
C. Cooking very large pancakes at IHOP.
D. Compiling content in to your own personalized digital magazine.
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Answer #2
www.flipboard.com
FlipBoard is used for what?
A. Big wave surfing at the Teahupoo break in Tahi?.
B. Implemen?ng a famous (and now illegal) torture technique.
C. Cooking very large pancakes at IHOP.
D. Compiling content in to your own personalized digital magazine.
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Ques6on #3
If you are into Groupon, it means?
A. You love fancy, French mustard.
B. You are part of a small research team studying the peculiar social habits of Grouper.
C. You par?cipate in a threshold couponing service that brings great deals to local markets.
D. You need to seek professional help.
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Answer #3
If you are into Groupon, it means?
A. You love fancy, French mustard.
B. You are part of a small research team studying the peculiar social habits of Grouper.
C. You par?cipate in a threshold couponing service that brings great deals to local markets.
D. You need to seek professional help. www.groupon.com
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Ques6on #4
You are a corporate IT leader, should you propose
bringing Yammer in to your organiza6on?
A. Yes. Yammer will help connect people, ideas, and projects for beYer collabora?on and results.
B. I’m not sure. Is Yammer to MC Hammer what Milli was to Vanilli?
C. I don’t think so. It sounds like another ill-‐informed marke?ng department request that is expensive and tough to maintain.
D. Absolutely not. We’ve already got enough talkers in this company.
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Answer #4
You are a corporate IT leader, should you propose
bringing Yammer in to your organiza6on?
A. Yes. Yammer will help connect people, ideas, and projects for beYer collabora?on and results.
B. I’m not sure. Is Yammer to MC Hammer what Milli was to Vanilli?
C. I don’t think so. It sounds like another ill-‐informed marke?ng department request that is expensive and tough to maintain.
D. Absolutely not. We’ve already got enough talkers in this company.
www.yammer.com
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Ques6on #5
Do you Yelp?
A. Only on Monday mornings.
B. I’m not sure. Is Yelp that new breed of barkless dog?
C. Yes… if my boss asks me to. How high?
D. Absolutely. Yelp is like the Yellow Pages but with consumer reviews rolled in.
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Answer #5
Do you Yelp?
A. Only on Monday mornings.
B. I’m not sure. Is Yelp that new breed of barkless dog?
C. Yes… if my boss asks me to. How high?
D. Absolutely. Yelp is like the Yellow Pages but with consumer reviews rolled in.
www.yelp.com
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How did you do?
A. 5 out of 5 – Scary and impressive. Give me a call. Enlighten is looking for digital media geeks.
B. 4 out of 5 – Darn good. Are you sure you work in the insurance business?
C. 3 out of 5 – Respectable. You won’t get thrown out of the party but the geeks will look at you funny.
D. 2 out of 5 – Good work. Spend a liYle more ?me on Mashable and you’ll be there.
E. 1 out of 5 – Well…. At least you got one.
F. 0 out of 5 – Have you actually heard of the Internet? I’ll tell you one thing, it’s NOT a big truck.
