6 Steps To Make Your AdWords Campaign

Profitable

‘Stay on top of things’ is the main piece of advice for running a profitable AdWords campaign. This is also probably the hardest advice to follow. Running an AdWords campaign means you have to give it your daily attention even when you’re busy on other projects.

Here are some key things you should be doing regularly (ideally daily) during your AdWords campaign:

Check the news Monitor your campaign using AdWords tools Monitor your campaign’s key metrics Tweak your creative Explore new areas Check out the competition

Check the news

You need to regularly read the AdWords blog to catch up on any changes Google has made that may impact your campaigns. You should also check secondary sources of news such as the Search Engine Watch blog for key updates, advice, and best practices.

Monitor your campaign using AdWords tools

Use tools in your AdWords dashboard such as the dimensions tab. The dimensions tab lets you look at the campaign for different segments, such as how your campaign is performing in a particular geographic segment.

Monitor your campaign’s key metrics

Check the key metrics for your campaign such as click through rate (CTR) and the cost per click (CPC). CTR is a good metric for monitoring how your campaign is performing. Google advises that if your click through rate dips below 1%, it may be the case your ad isn’t targeted to the right audience.

Tweak your creative

Consider whether your ad copy, keywords or landing pages could be improved in any way to raise your campaign’s performance. Don’t be afraid to tweak your ad creative or try a new landing page design or copy. Sometimes a minor change such as relabeling a call to action button can boost conversions.

Check out the competitionFind out what your competitors are doing with their AdWords campaign. They may be trying things you have not even considered.

Explore new areas

See if there’s anything else you could be doing in AdWords to boost your campaign. Don’t be afraid to try new tools such as remarketing.

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