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Six quotes that explain why content marketing is more like a

marathon than a sprint

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“We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.”

EMIL ZAPOTEK, WINNER OF FOUR

OLYMPIC MEDALS

“I tell our runners to divide the race into thirds. Run the first part with your head, the middle part with your personality and the last part with your heart.”

MIKE FANNELL

RUNNING CLUB COACH

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“We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.”

EMIL ZAPOTEK, WINNER OF FOUR

OLYMPIC MEDALS

“I tell our runners to divide the race into thirds. Run the first part with your head, the middle part with your personality and the last part with your heart.”

MIKE FANNELL

RUNNING CLUB COACH

Commit to a long-term content strategy.

Connect with your customers on a personal level.

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“You should run your first marathon for the right reasons, because you’ll never be the same person again. You must want to do it.”

BILL WENMARK,

RUNNING CLUB COACH

“The marathon is an art; the marathoner is an artist.”

KIYOSHI NAKAMURA

MARATHON COACH

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“You should run your first marathon for the right reasons, because you’ll never be the same person again. You must want to do it.”

BILL WENMARK,

RUNNING CLUB COACH

“The marathon is an art; the marathoner is an artist.”

KIYOSHI NAKAMURA

MARATHON COACH

Don’t produce content for content’s sake. Be prepared to invest.

Use your imagination to stand out from the crowd.

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“A marathon is a string of moments, mixtures of events and emotions that we sample as we move along.”

UNKNOWN

“The marathon has so many elements to prepare for… There is always something to change in your preparation and I am still trying to discover what I am capable of.”

DATHAN RITZENHEIN

ELITE MARATHONER

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“A marathon is a string of moments, mixtures of events and emotions that we sample as we move along.”

UNKNOWN

“The marathon has so many elements to prepare for… There is always something to change in your preparation and I am still trying to discover what I am capable of.”

DATHAN RITZENHEIN

ELITE MARATHONER

Be a commentator and react to news and events.

Content is a marathon, not a sprint. Always try to exceed your personal best.

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Good luck to everyone taking part in the Marathon!

http://running.about.com/od/runninghumor/tp/marathonquotes.htm