sivaper®:innovative natural insulation- thermal insulating perlite plaster

INNOVATIVE NATURAL INSULATION

From Raw Perlite to Insulation Plaster

Sıvaper®: Thermal Insulating Perlite Plaster

LEVENT

Innovative Q&A 5N1K

What ? Innovation

Why ? Enterprise Value

How ? High Added Value

Where ? Our production facilities

When ? Years on..

Who? Our team

Innovation is a new formation bringing three main sub-components, for active implementations.

Benefit

Idea

Entrepreneur

WHAT WE DID? Innovation

Innovation is different than a simple description of the concept. The definition has to use basic components as;

We are encountering an action

which will provide “Utility”,

of a new “idea”,

by “Entrepreneur”

to create added value.

Dr. Hakan Gürsu, ODTÜ


WHAT WE DID?Thermal Insulating Perlite Plaster: Sıvaper®

Innovation in Sıvaper®

Innovation is a lifestyle in Sıvaper®.

Innovation is a necessity in Sıvaper®.

Innovation is an universal approach in Sıvaper®.

Innovation is a continuous activity in Sıvaper®.

Innovation should have mission and vision include obvious, clear and specific actions.

Innovation is a powerful activity in Sıvaper®.

Innovation is liveliness in Sıvaper®.



Innovation is the strongest capital in Sıvaper®.

Innovation is the basic concept in Sıvaper®.

Innovation is a bravely implemented activity in Sıvaper®.

Innovation is the right education and staff in Sıvaper®.

Innovation is the science and technology in Sıvaper®.

Innovation is a continuous management mentality in Sıvaper®.

Innovation determines our strategy in Sıvaper®.



Innovation should be our main occupation in Sıvaper®.

Innovation is practical and reliable way to success in Sıvaper®.

Innovation is an advancement in Sıvaper®.

Innovation is a guarantor for happiness and welfare in Sıvaper®.

Innovation is determining right aims in Sıvaper®

Innovation means continuous development in Sıvaper®


WHAT WE DID? Thermal Insulating Perlite Plaster: Sıvaper®

Contains natural, inorganic and nonflammable expanded perlite.

WHAT WE DID? Thermal Insulating Perlite Plaster: Sıvaper®

Inorganic material, doesn't react with other materials and doesn't decompose by the time.


It reduces heat escape through the walls.


GÜRÜLTÜYÜ AZALTIR

It especially reduces pulsed sounds.


It provides stronger buildings with its lightweight structure.


It protects building for a few hours against fire.


Never loose its insulating characteristics.


Provides healthy buildings and prevents humidity with its porous structure.


Application is so easy with traditional methods.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions:

marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing,

unique function of the business.”(1973)

Peter Drucker (1909 – 2005)

WHY WE INNOVATED? Thermal Insulating Perlite Plaster: Sıvaper®

Customer

Innovation

İNOVASYON

Initiative

Opportunity

Idea

Marketing Innovation

Innovation Process

Sıvaper®

Produce high quality products for internal and foreign markets,

Observe world innovations in insulating building materials,

Follow new technologies with our experienced technical staff,

Improve especially product range of perlite based mortars and other innovative perlite based products for building industry.


We have knowledge and experience in perlite industry.Innovation is a necessity for us.We have enough technical background.We always aim to develop innovative perlite based building materials.We always aim to present innovative products and systems to our clients.We want to be a pioneer company in the world in perlite based building systems.



VALUE CREATION

Raw Perlite

Expanded Perlite

Sıvaper®

1 truck EP 3 ton1 truck Sıvaper® 20 ton

RAW PERLITEAs it does not have the feature of

chemical decomposition, thermal conductivity becomes low with Perlite and Turkey has richest sources of Perlite in the world.

Perlite, is found in volcanic terrains and underground and aboveground features are dispersed in a glassy rocks.

HOW WE INNOVATED ? Thermal Insulating Perlite Plaster: Sıvaper®

EXPANDED PERLITEAfter a series of processes, when treated, with high temperature at rotary drum furnaces, raw perlite is blown up and expanded just like corn kernels. Volume expands almost 30 to 40 times, so it becomes lighter from the water and turns into a porous material.


EXPANDED PERLITEPerlite has the attribute of tightness against sound and heat as well and melt down at 1300 degree. Along with the ability to be porous and lightweight, it enters into the formulas of “coating” agents used to cover external facades of buildings. Today, all over the world, at least one-quarter of perlite production in excess of 2 million tonnes is reflected in construction field.


Sıvaper® products are "Perlite Cementitious" a volcano powder treated in special high temperature Furnaces (1000+ C degree), mixed with cement and other ingredients by a unique formula and proportion to offer an amazing 6 in 1 insulation characteristics: Thermal, Fire, Sound, Moisture, Water, Wind insulation.

Sıvaper® products are used for Exterior elevations, Interior plastering and screed flooring, adding important value to your project "Big or Small" in addition to a light weight and very affordable prices.

Sıvaper® products can be used in any types of projects: Residential, Commercial, Industrial, Hotels, Institutional, Religion Places...

Thermal Insulating Perlite Plaster

HOW WE INNOVATED ?

Sıvaper®


Heat Insulation Plaster

S01S10

70% of our Expanded Perlite production is processed into Sıvaper® production.


Innovation Sources

Know How of 40 years. ( Cengiz Gürel)

Information on the ground (perlite mines)

We prepared Perlite Bibliography

We prepared Patent Bibliography

Turkey is 3rd biggest perlite producer. (220.000 Metric ton production) (*)

Turkey is 2nd biggest of construction industry.

Construction industry stimulates construction chemicals industry.(*) USGS, Mineral Commodity Summary 2011 http://www.mapsofworld.com/minerals/world-perlitee-producers.html

http://www.mapsofworld.com/minerals/world-perlite-producers.html

http://www.mapsofworld.com/minerals/world-perlitee-producers.html












Innovation Sources

R&I /Innovation Laboratory

Serving as an innovation lab, our research&innovation center is the headquarter for creation of value added products.

We generate competitive products with added value.

We know that technology alone does not create meaning products with added value and we run research and innovation services for a sustainable improvement.


Innovation Sources

Local availability of abundant perlitesources

Logistics advantage 1 truck=3 ton Expanded Perlite 1 truck=20 ton Sıvaper

Global/regional export marketsProduction technology (know how)Local technologyLocal distributors/agents network


Method:

Using current technology rationally and Local production techniques,Local raw materials and,Cultural heritage

Creating user friendly products

Targets&Aim:

Increasing Enterprise ValueGlobally&Regionally competitive company,Leadership in Global&Regional markets.


We ensured that our products are;

Pioneer in their fields of implementation

Improving the quality of life

Sensitive to the use of materials,

Sensitive to the energy consumption and environmentally friendly

In harmony with global norms and standards.


We handled, Use/Product Development Process as;

Total Process

Besides Qualified and innovative product development, we did planning covering;

Packaging Launching and After-sales services as well.

PRODUCTIZATION PROCESS Our;

Export targeted and High added value focused expectations

made the productization process even more strategical.

We emphasized that;

The process has to be productized and, Creating added value expectations are important

BRANDING PROCESS

The most obvious difference between the products that increasing the competition is the basic and functional differences that the brands are offering.

The nature and quality of the product's value, is very strategic for the brand's line of sustainable competitiveness.

HOW WE INNOVATED ?Thermal Insulating Perlite Plaster: Sıvaper®


Innovation based model

Generating its own technology as an Industrial Production Company.

As a result of significant R&I, change speed of target technology became reachable and available to us.

The results of R & D processes wereproducted and converted into economicvalue.

HOW WE INNOVATED?Thermal Insulating Perlite Plaster: Sıvaper®

Innovation Based Model

Our R&I studies are very extensive.First, we created Perlite Bibliography a total of Turkish and foreign languages 400 pages of publications containing perlite.

And then we prepared “Insulation Perlite Plaster Glossary”


Our Products

TSE

CE

İSO 9001:2008

Branded with Registered Trade Mark Sıvaper®


Value of Our Products

It is not only the price that determines the value of a product. Some other factors also should not be neglected. Value of the product, often coincides with the image.

High value-added product Technological product Counterfeit product

For example;

Pioneer products in their fields, Award-Winning products and Products with innovation value

have certainly higher product values than their equivalents.


The product’s;

Country of origin,

Cultural origin,

Brandname as well

stand out as other factors that add meaning to the image of the product

Cultural roots behind the product quietly included into the system.

The cultural richness and its processed product quality and diversity may become significant advantages that suddenly make a society a global player.


Cultural Heritage: Construction Industry (Country Image)

Transformation of a social style into a national identity, is directly related to sustainability of brands as well as time and stability.

Turkey takes place ranking as the 2nd country as the number of companies, for the world's largest construction companies, creating value on a global scale.

Achievements of Turkish construction companies in regional markets, contribute positively for the image of insulation chemical companies of Turkey.

Turkey is placed at 3rd rank on perlite production in the world.

These achievements and records are standing on the basis of SIVAPER brand and innovations.


Anatolian Housing Culture: From Adobe to Sıvaper

ÇatalhöyükHacılarBeycesultan

are the first examples of the first housing culturecreated by the mankind in the world.

Our Living Culture

Demand for new and variant is rising in the world.Innovative productization process of our Living Culture

appears to be the most important advantage over our competitors.


Industry that producing its own Innovative Technology: SIVAPER

100 % Turkish product,

Brandnamed product

Moving our country culture beyond the borders.

Our own local resources available (Perlite)

Our initiative favouring innovative products with locally available sources

has become an important step in creating added value rapidly.


We analyzed global trade flows with respect to insulation chemicals and found out that the market is dynamic and active in three dimensions;

Globally (USA, EU, Asia-Pacific)

Regionally (Eurasia, Middle East, North Africa)

Nationally (Turkish domestic market)

HOW WE INNOVATED ?

Thermal Insulating Perlite Plaster: Sıvaper® HIGH VALUE ADDED PRODUCTS

Expanded Perlite Based Products

SIVAPER S01 - Thermal Insulating Perlite Plaster SIVAPER S02 - Lightweight Perlite Plaster (Interior) SIVAPER S03 - Thermal Insulating Perlite Screed SIVAPER S04 - Thermal Insulating Perlite Plaster SIVAPER S05 - Thermal Insulating Perlite Screed SIVAPER S07 - Lightweight Perlite Screed

Water Proofing Products

SIVAPER S21 - Water Proofing Mortar 2K SIVAPER S22 - Water Proofing Mortar

Complementary Products

SIVAPER S41 - Decorative Coating Plaster SIVAPER S42 - Skim Coat Plaster SIVAPER S51 - Sprinkle Plaster SIVAPER S54 - Multi Purpose Primer SIVAPER S55 - Decorative Coating Primer

WHERE WE INNOVATED? Thermal Insulating Perlite Plaster: Sıvaper®

Our perlite expansion plant and dry mix production plant is located in Istanbul. Our products are produced under ISO 9001:2008 management system. We also have TS EN 998-1 certificates taken from Turkish Standards Institution.

We have been producing expanded perlite and perlite based materials for many years for construction industry. We have about 30 years experience in perlite industry.

Over the years, producing expanded perlite based different building materials, we become one of the leading organizations in perlite based building materials.

As a result of many years of experience gained, high quality products are supplied conforming with usage criteria.

Based in Turkish local market, our products are supplied to global&regional markets as well since the start.

R&I is the main important activity in our company.

We observe Turkish and world building materials sector in order to develop innovative products for the market.

WHEN WE INNOVATED ?Thermal Insulating Perlite Plaster: Sıvaper®

WHEN WE INNOVATED ? Thermal Insulating Perlite Plaster: Sıvaper®

INNOVATIONS COMING SOON

With a high valued innovation,

Product oriented

Patented products

are targeted.

We will continue to create value, productizing ultimate findings of our R&I departments.

We will create new values, through adding new innovative products into the process of transforming raw perlite into Sivaper product with high added value for our customers.

WHO INNOVATED?

HUMAN VALUE/ Ecce Homo

Human is not the source. Human is not the capital even.HUMAN IS VALUE.

pursuing their own ideas,questioning, strong domestic entrepreneurial characteristics, creative, teams with strong solidarity spirit

Successful innovation is performed;with innovative staff,in an innovative company culture.

For successful innovation;encouraging failure and success, flexible and organic structure,who knows to make use the information and knowledge,smells the trends and implements successively,train the future generations with same philosophy

of cadres are required.

In the new era;managing the information best,evaluating the people best andcontinuously strengthening,making the innovation as the indispensable part of all the activities

companies will become winners of the competition.

WHO INNOVATED?HUMAN VALUE/ Ecce Homo

“We actually know what is needed. There is, in fact, no excuse for any country, for any economy, for any industry, for any company, not to be innovative.”

1994, Peter Drucker

EVERYTHING STARTS WITH A QUESTION. HOWEVER, CRUCIAL QUESTIONS START WITH “HOW”

THANK YOU.

Epilogue

sivaper®:innovative natural insulation- thermal insulating perlite plaster

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