About Fides: Fides North America breeds and sellshigh-quality flowers. Fides hired I Imagine Studioto develop branding and awareness of their newDahlia brand, “Dahlinova Hypnotica.” IIS designeda number of effective marketing elements, including:

IMPLEMENTATIONSITUATION

Brand Identity Design: I Imagine Studio created logosfor the Dahlinova Hypnotica series.

Website Concept Design: IIS produced several websiteconcepts for the Dahlinova Hypnotica site.The concepts include:

Animated Web Banners: IIS designed both horizontaland vertical animated banner ads for DahlinovaHypnotica. The banners emphasize the appearanceand color of the new brand.

Print Marketing Materials: I Imagine Studio developedlabel, leaflet, poster and banner designs featuring the Dahlinova brand for use at industry events, such as the Pack Trials and other trade shows.. The materials illustrate the unique features of the brand.

RESULTSOpen, flexible communication between I ImagineStudio and Fides allowed I Imagine Studio to executeall of Fides’ marketing materials within a compressedtimeframe.Through I Imagine Studio’s designs, Fides hasachieved a striking, attractive brand design for itsDahlinova Hypnotica series that is clear andconsistent across many forms of media.

847.491.0308

Brand Identity DesignWebsite Concept DesignAnimated Web BannersPrint Marketing Materials

www.iimaginestudio.com

Site architectureNavigation flowConsistent look & feel

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