sitra seminar
TRANSCRIPT
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© Naviatech Solutions 2010 ellei toisin mainittu
Sitra, Helsinki 9.3.2010
Web-Analytiikka
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”Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”
The official WAA definition of Web Analytics
”Web analytics is not just a tool for measuring online (website) traffic but can be used as a tool for business and market
research. Web analytics applications can also help companies measure the results of traditional offline (e.g. print advertising)
campaigns. There are two categories of web analytics; off-site and on-site web analytics.”
http://en.wikipedia.org/wiki/Web_analytics
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With printable coupons you can convert people from web to physical store
Or convert people from print to store You shoud have a web analytics and
barcode tracking system in place
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Quick response code
Physical world hyperlinks
Convert people to web or mobile site
You can easily add tracking code
www.upcode.fi
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People are switching channels You can track calls - web to phone How we track cross-channel actions?
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Yrityksen www-palvelu ja
sähköinen kauppa
Myymälä- tai henkilökohtainen
myynti
PrinttiTV Radio
Perinteinen suora
Pressi
Tuote-sijoittelu
Web-mainonta
Sosiaalinen media
Hakukonemarkkinointi
Sähköpostisuora
Mobiili-markkinointi
Tapahtumat
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Free paper: http://immeria.net/wamm/
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Free paper: http://immeria.net/wamm/
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Free paper: http://immeria.net/wamm/
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Free paper: http://immeria.net/wamm/
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© Naviatech Solutions 2010 ellei toisin mainittu©
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© Naviatech Solutions 2010 ellei toisin mainittuSusan Rice Lincoln – 5 winning Twitter tips for your company http://masterthenewnet.com/
Nuorisomarkkinointi ja sosiaalinen mediaKiasma, Helsinki 20.10.2009
Susan Rice Lincoln – 5 winning Twitter tips for your company http://masterthenewnet.com/
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Web-analytiikan hyödyntäminen organisaatiossa – esimerkki etenemismallista
1. Organisaation tutkiminen ja henkilöstön haastattelu2. Keskitetyn ja/tai hajautetun toimintamallin suunnittelu3. Nykytilan analysointi ja kilpailijoiden benchmarking4. Ylimmän johdon kick-off / workshop5. Metodin ja työkalujen valinta, prosessin suunnittelu6. Sivuston tavoitteiden ja avainmittareiden määrittely7. Seurantajärjestelmän ohjelmointi8. Avainmittareiden analysointi ja/tai työkalujen koulutus9. Raportointi ja jatkuva analytiikan hyödyntäminen
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Petri Mertanenwww.mertanen.infoTwitter: @mertanen
Skype:[email protected]. +358 400 792 616
Petri Mertanen has a 10-year old career in the Internet industry.Nowadays he is consulting clients varying from small to largeinternational companies with web analytics, search marketingand social media. Currently he is a partner and CEO ofNaviatech and chairman of Web Analytics Association Finland.Petri is certified Google Analytics professional.