sitecore symposium 2014

Sitecore symposium 2014A brief recap on the barcelona symposium 15-17 september

Sitecore SUG-BELUX Meeting - 23 October 2014

SPEAKER - Kris Verheirekverheire.blogspot.be


http://kverheire.blogspot.be/

Sitecore Symposium recap - Agenda• Sitecore 7.5 and Sitecore 8.0 – The Sitecore Experience Platform

• Symposium Atmosphere

• Symposium main Highlights

• Sitecore Experience Database – xDB with Mongo power

• Federated Experience Manager

• Sitecore and connectors – Commerce connect / Social integration

• Print Experience Manager – Delivering rich experiences

• Project Skynet – Machine learning and test driven content creation

• Path Analyzer

• Honorable mentions

• What is beyond Sitecore 8 – Where are we going ?


Sitecore 7.5 and Sitecore 8.0


CRM

ERP Other Systems

Commerce server AX


Sitecore version 7.5 and 8


• Sitecore 7.5 made it’s appearance on 15th of October

• Sitecore 8 will become available by the end of December (Note to self: put it on my Christmas shopping list)

• What are the differences between the most recent versions ?

Differences between most recent versions


Sitecore 8 – Quick overview - featureset


Sitecore 8 – Quick overview – new UI


Sitecore 8 – Quick overview - Usability


Sitecore Symposium - Atmosphere


Sitecore Symposium – Main highlights


• Sitecore Experience Database – xDB with Mongo power

• Federated Experience Manager

• Sitecore and connectors – Commerce connect / Social integration

• Print Experience Manager – Delivering rich experiences

• Project Skynet – Machine learning and test driven content creation

• Path Analyzer

• Honorable mentions

Experience Database (xDB) –Powered by MongoDB




All the data contained in the Experience Analytics DB provides access to:

• Custom reporting in Experience Analytics

• Already defined analytics dimensions : +30 included and extendable

• Segmentation: Filters based on rules engine let’s you use xDB information

• Custom reports: using Sitecore Rocks and custom implementations



• Serves as the harvesting engine

• DMS but now fully scalable

• Collecting, processing and analyzing data

• Experience Profile offers relevant insights

• More detailed tech info by Pieter Brinkman:

• http://www.slideshare.net/pieterbrink123/sitecore-xdb-ohnosql-where-is-the-data-at

http://www.slideshare.net/pieterbrink123/sitecore-xdb-ohnosql-where-is-the-data-at

http://www.slideshare.net/pieterbrink123/sitecore-xdb-ohnosql-where-is-the-data-at

Federated Experience Manager (FXM)




• Manage and capture information on sites outside of your Sitecore sites

• Information available in a new SPEAK app on the Sitecore Dashboard

• Use the Sitecore Page Editor (now called the Experience Editor) to:

• Perform A/B testing

• Connect with goals, events and campaigns

• Add personalization

• Capture ‘external’ behavior into the Sitecore Experience Database

• Technically:

• Integration done through the inclusion of JS code (possible with Tag Manager)

• <script src=“//sitecoresite.com/bundle/beacon”></script>

• Analyses the DOM and allows for identification of placeholders

Sitecore and connectors – Commerce connect


Sitecore and connectors – Social integration• Disconnected from Social Connected module/product

• http://komfo.com/about/


http://komfo.com/about/

http://komfo.com/about/

Sitecore and connectors


• Sitecore has incorporated the use of connectors

• Connectors open up the platform

• An interface for partners and implementers alike to connect onto a specific layer of functionality such as

• E-Commerce

• Social integration

• CRM

• DAM

• …

Print Experience Manager (PXM)




• Previously known as the Adaptive Print Studio (APS)

• Important aspect of the full-circle solution and a direct match on the integration between the online and offline aspect

• Fits into the Sitecore architecture

• Uses Sitecore as an up-to-date central content hub

• Tightly integrates with InDesign server

Print Experience Manager (PXM) – New features


• Rebuilt with SPEAK application – Fully integrated with Sitecore

• Online Document Generator

• Allows for JavaScript integration with regards to retrieval of latest media or price information

• Highly personalized experience – create personalized mini catalogues

• Fast response

• Rendition Builder makes the document feature “flip-able”

Print Experience Manager (PXM) – Technical info


• Finding good information on APS used to be a pain point

• Sitecore acknowledged this problem and has create a large set of documentation that features, cookbooks, sample code, blogposts and so on

• http://sdn.sitecore.net/Products/Adaptive%20Print%20Studio/APS%201,-d-,4/Adaptive%20Print%20Studio%20Solution%20Cases.aspx

• Mark Demeny ([email protected])

• Jetstream demo code

• Post symposium code, blogpost andyoutube guide to be released asap

http://sdn.sitecore.net/Products/Adaptive%20Print%20Studio/APS%201,-d-,4/Adaptive%20Print%20Studio%20Solution%20Cases.aspx



mailto:[email protected]

Project Skynet – Machine learning (Timothy Ward)


Project Skynet – Machine learning & testing


• Sitecore is embracing the principle of test first, commit later in terms of content

• Remove the concept of making assumptions

• Test and evaluate on everything

• Based on Microsoft Azure Machine Learning



Since Sitecore will start to learn your content, images, documents




And Sitecore has all information on previous visits to the website





Combined with the information gathered through content Federation (FXM)





Combined with the information gathered through content Federation (FXM)

Sitecore will be able to:

• Predict testing (A/B – multivariate) outcome

• Propose tests on your page

• Evaluate on your editing skills

• Guide marketers with understanding and defining personas and profiles

Path Analyzer


Path Analyzer


• Maps every online experience

• Works directly on experience database data (xDB)

• Gives information on Goals, Assets, Paths-maps

• Allows for segmentations / filtering by goals / conversion / …

• Gives an indication of efficiency and can in time (Skynet) provide optimization recommendations.

• Web API allows for information and path tree retrival (for reports)

Honorable mentions


Honorable mentions


• Versioned layouts

• Supporting tools that help you identify your audience

• xDB comes with an upgrade tool that converts your existing DMS database

• List segmentation

• ECM -

• Rules engine

• Commerce

• COVEO search – Sitecore ships with a free version

• https://www.youtube.com/watch?v=yPTLKR2jvTc

https://www.youtube.com/watch?v=yPTLKR2jvTc

https://www.youtube.com/watch?v=yPTLKR2jvTc

What is beyond Sitecore 8 – Where are we going ?




• Sitecore Experience Platform

• Winter 2014 -> SXP 8

• 2015 -> SXP 8.X

• 2016 -> SXP 9.0

• Sitecore Commerce

• Winter 2015 – SCpb Commerce server + Dynamics AX + Commerce connect

• 2016 - Evolve into market leading enterprise commerce platform



Sitecore emerging products and integrations

• Winter 2014

• Sitecore Social

• Print Experience Manager 1.0

• Salesforce connect

• 2015

• DAM Connect

• Social Media Monitoring

• 2016

• Expansion into additional experience channels throughout customer lifecycle

Q&A• Contact: [email protected]

• Twitter: https://twitter.com/KVerheire

• Blog: http://kverheire.blogspot.be

• Contact SUG-BELUX directly: [email protected]

• MeetUp: http://www.meetup.com/Sitecore-User-Group-Belgium/

• Thanks to Dutch Sitecore User Group (SUGNL) – Robbert Hock @kayeeNL


https://twitter.com/KVerheire

https://twitter.com/KVerheire

http://kverheire.blogspot.be/


http://www.meetup.com/Sitecore-User-Group-Belgium/

http://www.meetup.com/Sitecore-User-Group-Belgium/

https://twitter.com/kayeeNL

https://twitter.com/kayeeNL

sitecore symposium 2014

Documents

belux meeting

and sitecore

beyond sitecore

sitecore version

sitecore symposium recap

featuresetsitecore sug

septembersitecore sug

the mongo