siscon corporate document
TRANSCRIPT
Introduction/Overview
In today’s global society companies compete with each other for the
world’s attention, for customers, for technology and for capital. The way a
company is perceived by its stakeholders is central for many major
decisions. Therefore a company must build and guide a specific image to
the world.
Focused, consistent and strategic communication is needed to grant a
company a sustainable, distinguishable and advantageous image to its
stakeholders, in other words a “company brand”. Successful corporate
branding i.e. communicating a unique, unmistakable profile makes a
company stand out above others. In this respect, corporate branding is a
vital investment into the future of SISCON.
This manual contains the visual guidelines for SISCON’s worldwide
presentation. A consistent application of these guidelines is needed to the
strengthening of the brand. The uniform appearance is the base to
increase the impact of our activities by a higher degree of recognition.
We thank everybody who helps us creating a uniform appearance of
SISCON globally by applying the following guidelines.
Siscon MedicalSeptember 2011
Corporate Identiy
This chapter illustrates the identity of SISCON as a brand. It determines the values and
messages of SISCON to be communicated and aims to position SISCON uniquely in the
international competition.
The identity SISCON is the basis for the core messages, the tonality and the visual
elements of SISCON’s communication to the world.
GlossaryCorporate IdentityThe Corporate Identity (CI) is the identity and personality of a company or organization. It defines the overall behaviour, communication and visual appearance of a corporation.
Corporate DesignThe Corporate Design (CD) is a part of the Corporate Identity. It contains the entire visual appearance of a company or organization. The design of various means of communication, e.g. logo, stationary, advertising material, pakacging etc. is part of the CD.
CD ManualThe Corporate Design manual brings together all distinctive characteristics of the Corporate Designs plus its definitions and measurements. It contains mandatory as well as optional guidelines.
AppearanceThe visible, visual appearance of a company or organization, also called Corporate Design.
LogoLogo is a synonym for signet, company sign, company logo.
PointUnit of measure in the typographic measuring system, 1 point = 0.376 mm.
Exclusive ZoneDefines the free space around the logo. The eexclusive zone makes sure that no other graphic elements are positioned too close to the logo and thus compromise its impact.
ScalingUp and down sizing of signs and pictures.
URLUniform Resource Locator. The URL specifies the exact address (domain name, directory) for internet data used mainly within the World Wide Web.
0.75" (19mm)
X
X
X
X
Monologo
Minimum Size and Clearspace Requirements
0.75" (19mm)
Where there is any doubt about the correctdistance, the width and height of the uppercase ‘X’ should be used to calculate, asindicated below.
Logo with tagline
Optimal Logo Usage
s w i s s s t a r d e n t a l i m p l a n t s
Reversed out Logo
Reversed out Symbol
ColourThe following logo colour specifications applyaccording to the reproduction/print processPrinting spot colour.
MonoThe logo may appear in mono (solid black),where it should always be reproduced as100% solid colour and not as a tint. Thelogo should always be reproduced against acontrasting background, and a white versionis available where reversing out is necessary.
Color
CMYK0
10095
5
RGB2252639
HEX0
7580
CMYK000
100
RGB000
HEX000
Pantone 1797C/1797U Pantone Black C/U
The Siscon typeface is Helvetica, and this should be used for all corporate communications. Helvetica should always be used, where possible, for any corporate correspondence,with Helvetica Bold being used to provideemphasis.
If Helvetica is not available, Arial maybe used as a preferred alternative.
It is suggested that additional typefacesshould be sans-serif, and should be chosento complement Arial. A few suggestedexamples are indicated below.
Helvetica
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ArialGenevaTrebuchet
Helvetica Bold
Suggested Additional Typefaces
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Typeface
Size: 210 x 297mm
Body Text:Helvetica10pt type14pt leading
Size: 85 x 54 mm
Address:Helvetica8 pt type
Letterhead
14 mm
25 mm
40 mm 164 mm
SISCON MEDICAL GmbHNeuengasse 19CH-2501 Biel/BienneSwitzerland
P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79
Company Name1234 First AvenueSuite 123City, AB 12345 Switzerland
Dear Name Surname,
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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam libertempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazimplacerat possim assum.
Sincerely yours,
Name Surname Title Department
14 mm
25 mm
Front
Back
Buisness Card
a breath of swiss air in implant dentistry
Name SurnameMSc, MBA
Managing Director
SISCON MEDICAL GmbHNeuengasse 19CH-2501 Biel/BienneSwitzerland
P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79
align
5 mm
5 mm
7.2 mm
Size: 85 x 54 mm
Tagline Font:Segoe Script7pt type
Name Surname:Helvetica Bold8pt type
Qualification:Helvetica6pt type
Title:Helvetica7pt type
Address:Helvetica6.5 pt type
10 mm
10 mm
Envelope
Size: 162 X 229 mm
Address:Helvetica7 pt type
10 mm
SISC
ON
MED
ICA
L G
mbH
Neu
enga
sse
19 C
H-2
501
Bie
l/Bie
nne
Sw
itzer
land
w
ww
.sis
con.
ch
info
@si
scon
.ch
P: +
41 3
2 32
2 22
11
F:
+41
32
322
22 3
5 C
: +41
79
689
04 7
9
Tshirts
Whenever possible, the red letter formsshould be used on white. For example, awhite shirt with red letters.
If the logo needs to be placed over a dark background, either logo may be used depending on readability and number of colors available.
SISCON MEDICAL GmbHNeuengasse 19CH-2501 Biel/BienneSwitzerland
P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79
For further information andreproduction authorisation contact: